The 2012 Adobe U.S. Digital Video Benchmark

Cool infographic video from the team at Adobe that shares the results of their own 2012 Digital Video Benchmark research.

As you relax at home, walk through stores, and sit in airports, you see people watching video on more screens than ever before. But don’t rely on the eyeball test. The Adobe Digital Index team looked at 19.6 billion video starts on media websites to confirm the growth of broadcast video consumption across connected devices. See the latest video trends they uncovered for device use, ad placement, social media, and more. 

Learn more about what they found here: http://adobe.ly/ZeXLoI.

Adobe Digital Index publishes research on digital marketing based on the analysis of anonymous, aggregated data from over 5,000 companies worldwide that use Adobe Marketing Cloud.

The information is about all videos and ad placements in online videos, but the data also applies to infographic videos.  Online videos are still on the rise, and have become a very effective content and advertising platform for companies.

Clean data visualizations that I would assume were created in Adobe After Effects.  The bar charts that change size and shape in multiple directions are disconcerting though.  I can’t tell if they were appropriately adjusting the area of each bar, but I doubt it.  It looks more like a designer thought it would look unique and different without realizing that it corrupts the visualization of the data.

Thanks to Jordan from Say It Visually for sending in the linK!

Can You Protect Yourself from Hackers at CES?

Are you headed to CES in Las Vegas this week?  Do you know how to protect your electronic devices?  The Is Your Device Safe at CES? infographic from Novell shows us some heartbreaking stats.

The Numbers Don’t Lie

You don’t think it will ever happen to you, do you? Well, think again. With a laptop or tablet being stolen every 53 seconds you can literally lose your mobile device at any minute. Oh, and by the way, you’re losing a lot more than that precious device: sensitive company documents, passwords, credit card information, etc. So what are you doing to protect that phone/iPad/laptop? Apparently very little as only 4% of smartphones have Mobile Device Management security installed on them. Take a look at a few of the scary numbers and some ideas you could implement to protect your device and your precious content.

This design is long, but there’s a lot of information to share.  I like the simple color scheme, and there’s some really good data included in here.  However, most of the statistics are shown in text only, which is disappointing.

I’ve said it many times here on Cool Infographics.  Big fonts are not data visualizations.  You want your readers to comprehend and remember the numbers you are showing them in your infographic design.  To be successful at that you need to put the numbers into context for the reader, by visually comparing them to another value or showing them the scale of the value.

Thanks to Mat for sending in the link!

Best Times to Tweet or Post on Facebook

You put a lot of thought, energy and sometime money into your long-format post or infographic, and you want to get the most traffic out of it you can, right?  Not only is it good SEO practice, but it feels good when someone “likes” your post on Facebook. So why not give yourself the best chance at receiving them? The Best Times to Tweet or Post on Facebook infographic from Raka has the inside scoop!

There are few resources better than URL shortener bitly for monitoring click-through rates for content shared on Facebook and Twitter. So when bitly released a report last month telling us all the best time to tweet or post to Facebook for click-throughs, we listened. And then we created an infographic.

This handy infographic highlights bitly’s data on the best times to share content on Twitter or Facebook if you’re looking to drive traffic to your site (or any site). Bitly found the best times to tweet for click-throughs are early afternoon Monday – Thursday, while Facebook content posted Wednesday at 3 p.m. generates the highest click-through rates, according to bitly’s data.

But why read words when you can look at pictures? Here’s the best-time-to-tweet-or-post-to-Facebook infographic created by digital agency Raka with data provided by bitly:

I really love designs like this.  The data visualization is big and center, and doesn’t need a lot of text to explain the key findings.  I would have reversed the color gradient so the the low times are mostly white and the highest times are dark red, but that’s just me.

At the bottom should be some type of copyright or Creative Commons statement, and the URL to the original infographic should also be included in the infographic design itself.

Hmmm…  Maybe I should have timed this post better…

Thanks to Brian for sending in the link!

The Massive Challenge of Search Engine Complexity

Courtesy Stone Temple Consulting

The complexity of generating Search results online is HUGE.  The What’s So Hard About Search? infographic from SEO expert Eric Enge at Stone Temple Consulting takes a look at the massive numbers involved with indexing and searching the Web.

Building a search engine is a very complex task. I often find myself trying to justify to people why it is that search engines can’t understand their site. They seem fixated on believing that a search engine should understand it if a human can understand it. The short answer is that with an infinite amount of time the search engine could, but the scale of the Internet makes it oh so VERY hard.

The infographic below tries to give you some sense of the scale of the problem. Please note that a few numbers are hard to truly pin down, but I pulled them from the best sources I could. For example, no one really knows how many pages there are on the web, though Majestic SEO is aware of 3.7 trillion (the number I used) or the average web page size.

Regardless, the message is the same either way. The web is a really complex place!

Designed by InfoNewt, the design gathers data from a number of different sources to put together the picture of complexity.  Combining the number of web pages, the average number of links on each web page, the amount of data online and the number of searches every minute, you begin to understand the scale of the challenge search engines face.

This design takes a different approach by citing each data source along with it’s visualization instead of gathering them all at the bottom.  I think it works well with this many different data sources, and is easier for the readers to understand where each part of the data comes from.  All of the key elements are included at the bottom: copyright, brand logo and the URL to the infographic landing page so readers can always find the original (even when blogs repost it without linking or using the embed code).

I just have to say “Cheers!” to the developer teams that tackle this problem every day.  The scope of this challenge will only get bigger in the future!

Thanks to Eric and the team at Stone Temple for being great to work with!

Ruby on Rails Popularity Index 2012

Ruby on Rails isn’t about the gem, but to some people it is just as valuable. It allows people to enter the basic programming world as painless as possible. The Ruby on Rails Popularity Index 2012 infographic created by exist.com (found on infographicjournal.com) illustrating its popularity!

Ruby on Rails has taken the web development world by storm since its first full release in 2005. Yet with new web platforms arriving each day, usage share of frameworks has become quite fragmented. So in this post, I compiled the latest trends and figures of Ruby on Rails from different sources, as well as some stats of the Ruby language.

Here’s an infographic we’ve created that visualizes how far Ruby on Rails has gotten since its release in 2005.

This design from Exist.com comes from Philippines, so there are a couple English grammars errors like “oftenly”, which isn’t a real word.  The design does a good job gathering a number of stats from different sources together to show the general trend of growing usage of Ruby on Rails over the last 5 years or so.

The Value of Retail-Integrated eCommerce

What can Retail-Integrated eCommerce do for your brand? is a new infographic based on a research study from Shopatron.  

Retail-integrated eCommerce is a business model that allows branded manufacturers to sell directly to consumers and pass those orders to their retailers for delivery to the customer. According to March 2012 surveys answered by over 200 branded manufacturers and 1,300 retailers, retail-integrated eCommerce benefits branded manufacturers in the following ways.

This is obviously a design for a niche audience, but I can tell you from past experience that Branded eCommerce is a HUGE challenge.  A company makes products for the end user; however, their immediate customers are usually retail stores.  As soon as a product company starts trying to sell their products on their own website (cutting out the retail store), they suddenly become a competitor to all of the existing retail store customers.  The idea of Retail-Integrated eCommerce is a potential solution.

The statistics at the bottom of the infographic that explain this challenge (not visualized) are so important, I think they should have been visualized and highlighted at the top of the design.  This is the background information that makes the rest of the infographic relevant.

In 2012, 70% of retailers said they would reduce buying from brands that sell online directly to consumers, with 9% saying they would cease buying from that brand altogether.

This is a good design that doesn’t try to throw too much information at the reader.  Most of the important data points are clearly visualized with short descriptions.  The orange color scheme clearly identify the design with the Shopatron brand.

You can also download the PDF version here.

Digital Anatomy of the Affluent Male

Busy busy busy! The affluent male is always searching online! The Digital Anatomy of the Affluent Male from iprospect.com describes who the affluent male is and what he searches for.

There are 19 million affluent males on the Interent and they are shopping online and spending more than ever before.  Forty percent of them are shopping online 2x a week or more and spending over $30k annually.

I really like the design style and the colors on this one.  The correctly-highlighted map in his pocket and the cowboy boot are a nice touch.

The data visualizations do a good job, but there are a bunch of statistics that aren’t visualized and are left just in text.  Visually, this makes these other statistics less important because they didn’t warrant being visualized.  The favorite brands could use the actual logos, and the “What he’s searching for” could use some icons.

From an SEO perspective, the URL at the bottom really should be the landing page address, and once you get to the landing page, there aren’t any social sharing buttons so you are left to your own to figure out how to share it.

Also available as a PDF download.

Thanks to Douglas for sending in the link!

INDi Unzipped - A Visual Business Plan?

Did you know that 60% of Americans wear jeans to work? That the custom retail e-commerce market will grow by 5,000% by 2016?  The INDi Unzipped infographic from INDi Denim fills us in on the jeans we fill out!

We make custom jeans for men and women that can be fully customized in terms of style and fit. We created the infographic to show that custom is a HUGE trend in the e-commerce space and that INDi is a leader of this trend.

This is essentially a visual business plan for INDi Denim.  The infographic shows the data all about the jeans industry, the future growth of custom jeans and about INDi Denim in particular.  I would guess that the primary audience for this one is the investors and customers of INDi, but that’s a fantastic use of an infographic design!

The only thing missing from the bottom of the design, is the URL to the full-size infographic on the INDi blog.  Designers need to include the URL to the infographic so reader can find the original when the infographic gets shared, but isn’t linked back to the INDi page.

Thanks to Becca for sending in the link!

How Has Internet Changed Education?

How has internet changed education infographic from SEO.com explores what kind of impact the Internet has on education. Ever had a question and found yourself on wikipedia? Apparently your not the only one!

If you want evidence of the way the internet is pervading every aspect of our lives, you need look no further than its effect on education. The internet and social media have dramatically changed both teaching and learning.

In fact, most students’ (an incredible 93 percent) first instinct when confronted with a research problem is to turn to Google or Bing to get information rather than going to the library, and despite the best efforts of faculty to discourage its use, Wikipedia is the research resource that is used most often. It’s not only students that are turning to the web, however. A whopping 90 percent of faculty uses social media in the courses they’re teaching, and 8 in 10 have used online video in class. In addition, colleges and universities are reaching out to students in a way they never could before—85 percent of admissions offices use some sort of social media, from video blogging to social networking.

Great clean design.  Easy to read and the visualizations are easy to understand.  The only visual I had an issue with was the grid of icon people.  It’s hard for readers to grasp quantity when the rows aren’t 10 people across, but 33 people across is a very odd number.  33x17=561, 561x10,000=5,610,000, which is less than the “Over 6 million” number on the text.

I’m not sure why the 8 out of 10 faculty data point is shown as 6 out of 8 people in the visualization???

The sources are all listed on the original landing page, but because they are in the infographic design, they are lost whenever someone shares the infographic on another site (like this one), and that hurts the credibility of the design.  That’s one more reason the original landing page URL should be included in the design as well.

Found on WiredAcademic

Gov 2.0 Infographic: Bringing the Tobacco Control Act to Life

In 2011, Enspektos, a health marketing communications innovation consultancy, invited InfoNewt (my company) to be involved in a special project the firm was leading on behalf of the Food and Drug Administration’s (FDA) Center for Tobacco Products (CTP).  As a new federal agency, the CTP is tasked with regulating tobacco products and preventing tobacco use – especially among youth.

During the project, we collaborated with the CTP to help create The Family Smoking Prevention and Tobacco Control Act: Facts, History and Milestones, an infographic timeline that covers the past and future actions related to the Tobacco Control Act passed in 2009.

The Family Smoking Prevention and Tobacco Control Act (Tobacco Control Act) is an important piece of legislation with many requirements. This infographic illustrates the history, rationale and major events associated with the Act. The Tobacco Control Act provides all of the events, deadlines and requirements in full and should be used as the final resource for information about the Act.

The infographic is yet another example of Gov 2.0, or the effort to utilize a range of digital technologies to improve government transparency and public understanding of how federal agencies function.  The original Tobacco Control Act is a 68-page document available online, but in actual practice that isn’t easily accessible or understandable by the general public.  The FDA has created several tools to help the public understand the Tobacco Control Act, like a snapshot overview of the Act, an interactive scrolling timeline viewer, a searchable interface and the infographic timeline.

On Wednesday, April 25^th, the FDA is holding a LIVE webinar to share the different tools they have created to help everyone access and understand specific information from the 68-page law. 

Attend Our Live Webinar!

• Wednesday, April 25, 2012, 1 – 2 p.m. EST.
• Visit https://collaboration.fda.gov/tobaccocontrolact to login to the webinar. (turn up your speakers for audio).
• For audio, dial 1-888-989-6520; passcode: 2397828.

As you might expect from an official government publication, the design went through many iterations of review and revisions.  In my opinion, the final infographic is text-heavy, but strikes a balance between optimal design and content that was vetted and approved by many different individuals at the CTP. 

Fard Johnmar, Founder and President of Enspektos agreed to answer some questions about the project.

Cool Infographics: How do you think the infographic and other tools will aid public understanding of the Tobacco Control Act and the CTP? 

Fard Johnmar:  I think the infographic and other tools are an important step for the federal government.  Transforming dense and complicated legislation into simple, visually appealing information products is a very difficult process.  You have to balance the wish to make things clear and concise with a requirement that information be as accurate and complete as possible.  

We had two primary goals: The first was to improve the public’s understanding of the Tobacco Control Act.  The second was to get people within FDA comfortable with using new tools that help visually communicate important regulatory and public health information.  Now that this project is complete, I think FDA will be looking for other ways to communicate about its mission and activities in more visually appealing ways.

Cool Infographics: Do you see other health and medical organizations using visual communications techniques? 

Fard Johnmar: Absolutely.  In fact, since we published the Empowered E-Patient infographic a few years ago, I’ve seen a number of health organizations using infographics to communicate about a range of topics, including GE for its Healthymagination project (click here for a few sample infographics).

Cool Infographics:  How difficult was it to push the infographic through the FDA approval process

Fard Johnmar: As you can imagine, getting final approval for a novel visual project like this can be difficult for large organizations.  However, there was a real passion for the project from Sanjay Koyani, Senior Communications Advisor at the CTP and other members of his team.  They helped to successfully meet all of the legal requirements and answer the numerous questions posed by colleagues at the CTP.  Now there is a higher comfort level at the agency with utilizing these types of visual tools to tell the CTP story.

I truly appreciated being involved in the project, and think this is a really big step towards making the often overly complex information released through official government channels more understandable to more people.

Thanks to Enspektos and the team at the Center for Tobacco Products!