Infographic Design

Looking for help creating your own infographics?  Randy’s infographic and data visualziation design company:

InfoNewt Infographic Design

About

Randy Krum infographic designerRandy Krum

President of InfoNewt.
Data Visualization, Infographic Design, Visual Thinking, Product Development and Marketing professional fascinated by good infographics.  Always looking for better ways to get the point across.

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Wednesday
Oct222014

2014 Higher Education Technology Landscape

2014 Higher Education Technology Landscape infographic

The 2014 Higher Education Technology Landscape infographic from EDUVENTURES is the effort to make sense of the higher education technology landscape for the decision-makers who are tasked with determining new ways to provide better learning outcomes, building and maintaining a modern technology infrastructure, and rationalizing investment decisions.

Leaders in higher education face mounting pressure to deliver and account for better learning outcomes, embrace digital disruption, and replace aging and ineffective infrastructure with newer, cloud-based solutions. To take advantage of this opportunity, new and established vendors have flooded the education technology market, making it one of the most dynamic segments of the high-tech landscape.

It’s estimated that colleges and universities will spend between $20B and $25B this year on technology and services, enabling institutions to support faculty, and administration, as well as effectively market, recruit, enroll, instruct, engage, and prepare students and alums. The solutions span many categories, including enrollment management specialists, adaptive learning platforms, retention solutions, online program managers, social engagement networks, crowdsourcing applications, software-defined networks, big data platforms, and enterprise resource planning (ERP).  The market is vast, confusing, and ill-defined. We hear from our clients regularly that while they want to take advantage of these new tools and solutions, they are perplexed by the ever-growing number of categories and technology vendors, and struggle with how to best to evaluate them.

To meet this growing need among our clients, Eduventures has initiated a new research focus to provide on-going analysis of the technology market to support higher education decision-makers. Our goal is to make the market more understandable, evaluate the strengths and weaknesses of technology and service offerings, and help leaders make informed decisions when selecting and implementing solutions that meet their unique institutional and learner needs.

Eduventures has developed a taxonomy to make sense of this technology landscape as a foundation for on-going research and analysis on this dynamic market:

  • A student lifecycle framework for understanding the overall market and segments
  • An initial categorization of hundreds of vendors serving the market

We have identified over 50 categories and hundreds of providers that market and sell technology and services to post-secondary institutions, which demonstrates how daunting this market can be for higher education leaders. Even with this preliminary analysis, we recognize that there are additional categories and companies to that can be added—our intention is to respond dynamically as new companies emerge and to update this landscape as it continues to mature, converge and evolve.

Complexity is the key message of this design. A lot of work went into identifying and categorizing all of these different services, but the message is clear that it’s a difficult job to setup the technology services any higher educational institution needs.

Any infographic design is going to be shared on it’s own, without the accompanying article, so designers should always include the URL address back to the original in the infographic image. Most people that share infographics don’t include the link back to the infographic landing page, and including that as text in the image file will help your readers find their way back to the full-size, original version you posted.

Thanks to Heather for posting on Linkedin

Thursday
Oct022014

Online Sales Trends - Color Matters

Online Sales Trends- Color Matters infographic

Apparently your product’s color could be hindering it’s ability to be sold! Online Sales Trends - Color Matters from Stitch Labs has released an infographic describing the trendiest product colors.

Managing inventory well can be the difference between success and failure. As you look to increase profit, seemingly insignificant manufacturing and purchasing decisions are often overlooked. Using product-level data lets you prevent lost sales and excess inventory by making data-driven decisions.

A good analysis using their own internal sales data gathered from online orders synced in the Stitch system for shopping carts and marketplaces.

The 3D stacks of bills are hard to compare. 3D bar charts always have this problem of reducing the ability for readers to see the specific differences. The footer should include the URL link back to the infographics landing page so readers can find the full-size original version. Most people that share infographics don’t link back to the original, and you shouldn’t make viewers search your site.

Thursday
Apr242014

Smart Ways to Combine Content Marketing With SEO

Smart Ways to Combine Content Marketing With SEO infographic

The Smart Ways to Combine Content Marketing With SEO infographic is essentially a big list of the most popular online services in a number of different categories.  Published by blogmost, it’s meant as a reference tool for Marketers to help plan out their content strategies.

Trying to build High Quality Links without paying anyone? This infographic reveals techniques to build them and complete details of good website + mentioned Great SEO & SMO tools for better Marketing.

No data or numbers, the most prominent sites and companies are shown for 26 different online service categories.  The randomness of circle sizes appears to visualize some type of information, but there’s no data behind them.  It’s just the designer sizing them to fit the different logos and icons.

The design does a fantastic job of using logos and icons in place of text.  This makes the overall design faster and easier for the audience to read through.  It’s a much more enjoyable experience than reading the text name of all the different companies, brands and sites.

Some description at the top would be helpful to describe how the sites were chosen for readers that find the infographic on other sites.  The URL of the infographic Landing Page on the blogmost site in the footer would also be helpful for the readers to be able to find the original full-size version and associated text.

Found on Visual.ly

Wednesday
Nov202013

The Online Shopping Cart Experience

Shopping Cart Experience infographic

Online shopping is a convenience that a lot of people take advantage of. But the convenience varies. The Shopping Cart Experience infographic from checkoutoptimization.com finds the optimal situation to make customers happy.

Over the course of the last few years, I have been in and out of the details of conversion rate optimization. My career at a digital marketing agency affords me the privilege of working with some of the top brands in the world. I am equally lucky to know some great entrepreneurs with very small businesses. Among the fascinating things that I get to see every day and across the spectrum is how much of an impact a small improvement at the checkout makes.

Simply, more sales equals more sales. Given finite resources to optimize a thousand different things, I’m awestruck that the shopping cart is not a greater focus. And as sites have changed in incredible ways over the last few years, shopping carts remain unchanged.

In 2009 I thought about this issue and started researching attributes across a number of shopping carts. It was a story of small diversity and great uniformity. I started writing a book on the subject, but I shifted focus to double down and grow a separate business. (Which has been extremely rewarding and I now get to work with a growing group of talented, bright, extremely funny people that are accomplishing amazing things for the world’s coolest brands, but that’s another story.) A couple of months ago, I came back to the idea of checkout optimization, and thought it would be really interesting to compare my 2009 research to the current state of things.

And that’s how this infographic came to be. My hope is that this is useful to anyone curious about shopping cart design patterns, or perhaps someone looking for a standard to measure up against. Let me know what you think, and you want more like this, you can sign up here.

Nice overview of the differences sites choose when setting up checkout pages on e-commerce sites.  Some of the subtle visualizations work very well, like the multiple pages shown behind the numbers in the User Friendly section.  However, some values aren’t visualized at all, like the percentages for the different merchant features.

The infographic landing page explicitly asks people to repost the infographic with links back to the original page, but sadly, most people don’t do that.  The landing page URL should be included in the infographic image itself so readers can find the original when bloggers don’t include the link.

Thanks to Nicholas for sending in the link!

Friday
Jul052013

The Conversation Prism 4.0 for 2013

The Conversation Prism 4.0 for 2013 infographic

Brian Solis has released the new Conversation Prism 4.0, with updated companies and categories for 2013.  This project series has been a favorite on Cool Infographics since version 1.0 was released in 2008, and we haven’t seen an update since version 3.0 was released in 2010.

What is The Conversation Prism?

Developed in 2008 by Brian Solis, The Conversation Prism is a visual map of the social media landscape. It’s an ongoing study in digital ethnography that tracks dominant and promising social networks and organizes them by how they’re used in everyday life.

Version 4.0 brings about some of the most significant changes since the beginning. In this round, we moved away from the flower-like motif to simplify and focus the landscape. With all of the changes in social media, it would have been easier to expand the lens. Instead, we narrowed the view to focus on those that are on a path to mainstream understanding or acceptance. The result was the removal of 122 services while only adding 111. This introduces an opportunity for a series of industry or vertical-specific Prisms to be introduced so stay tuned.

The Conversation Prism 4.0 for 2013 closeup

The design highlights the major companies in 26 different categories of social networking services.  This update loses the flower-like design style of the last three versions, and changes to a more straightforward circle with equal sized pie slices.

The inner circles have always been a little confusing for readers and marketers because the intent is that the inner labels can be adjusted depending on the user.  They don’t necessarily relate specifically to the services they are located near in the outer slices.

As a snapshot of the current social media landscape, this is a fantastic tool for marketers to consider the tools and services they want to engage for any particular campaign.  Three years was too long to wait for an update, since this landscape is changing and evolving very quickly.  That’s why 122 individual services were removed and 111 services were added. 

The Conversation Prism 4.0 for 2013 poster

The Conversation Prism 4.0 is available as a free high resolution JPG image download (great for computer wallpaper/desktop) of for purchase as a 22”x28” wall poster for $19.

Thanks to Jarred for sending in the link!  Also found on Mashable and The Next Web.

 

Thursday
Apr252013

The 2012 Adobe U.S. Digital Video Benchmark

Cool infographic video from the team at Adobe that shares the results of their own 2012 Digital Video Benchmark research.

As you relax at home, walk through stores, and sit in airports, you see people watching video on more screens than ever before. But don’t rely on the eyeball test. The Adobe Digital Index team looked at 19.6 billion video starts on media websites to confirm the growth of broadcast video consumption across connected devices. See the latest video trends they uncovered for device use, ad placement, social media, and more. 

Learn more about what they found here: http://adobe.ly/ZeXLoI.

Adobe Digital Index publishes research on digital marketing based on the analysis of anonymous, aggregated data from over 5,000 companies worldwide that use Adobe Marketing Cloud.

The information is about all videos and ad placements in online videos, but the data also applies to infographic videos.  Online videos are still on the rise, and have become a very effective content and advertising platform for companies.

Clean data visualizations that I would assume were created in Adobe After Effects.  The bar charts that change size and shape in multiple directions are disconcerting though.  I can’t tell if they were appropriately adjusting the area of each bar, but I doubt it.  It looks more like a designer thought it would look unique and different without realizing that it corrupts the visualization of the data.

Thanks to Jordan from Say It Visually for sending in the linK!

Monday
Jan072013

Can You Protect Yourself from Hackers at CES?

Can You Protect Yourself from Hackers at CES? infographic

Are you headed to CES in Las Vegas this week?  Do you know how to protect your electronic devices?  The Is Your Device Safe at CES? infographic from Novell shows us some heartbreaking stats.

The Numbers Don’t Lie

You don’t think it will ever happen to you, do you? Well, think again. With a laptop or tablet being stolen every 53 seconds you can literally lose your mobile device at any minute. Oh, and by the way, you’re losing a lot more than that precious device: sensitive company documents, passwords, credit card information, etc. So what are you doing to protect that phone/iPad/laptop? Apparently very little as only 4% of smartphones have Mobile Device Management security installed on them. Take a look at a few of the scary numbers and some ideas you could implement to protect your device and your precious content.

This design is long, but there’s a lot of information to share.  I like the simple color scheme, and there’s some really good data included in here.  However, most of the statistics are shown in text only, which is disappointing.

I’ve said it many times here on Cool Infographics.  Big fonts are not data visualizations.  You want your readers to comprehend and remember the numbers you are showing them in your infographic design.  To be successful at that you need to put the numbers into context for the reader, by visually comparing them to another value or showing them the scale of the value.

Thanks to Mat for sending in the link!

 

Monday
Jul092012

Best Times to Tweet or Post on Facebook

Best Times to Tweet or Post on Facebook

You put a lot of thought, energy and sometime money into your long-format post or infographic, and you want to get the most traffic out of it you can, right?  Not only is it good SEO practice, but it feels good when someone “likes” your post on Facebook. So why not give yourself the best chance at receiving them? The Best Times to Tweet or Post on Facebook infographic from Raka has the inside scoop!

There are few resources better than URL shortener bitly for monitoring click-through rates for content shared on Facebook and Twitter. So when bitly released a report last month telling us all the best time to tweet or post to Facebook for click-throughs, we listened. And then we created an infographic.

This handy infographic highlights bitly’s data on the best times to share content on Twitter or Facebook if you’re looking to drive traffic to your site (or any site). Bitly found the best times to tweet for click-throughs are early afternoon Monday – Thursday, while Facebook content posted Wednesday at 3 p.m. generates the highest click-through rates, according to bitly’s data.

But why read words when you can look at pictures? Here’s the best-time-to-tweet-or-post-to-Facebook infographic created by digital agency Raka with data provided by bitly:

I really love designs like this.  The data visualization is big and center, and doesn’t need a lot of text to explain the key findings.  I would have reversed the color gradient so the the low times are mostly white and the highest times are dark red, but that’s just me.

At the bottom should be some type of copyright or Creative Commons statement, and the URL to the original infographic should also be included in the infographic design itself.

Hmmm…  Maybe I should have timed this post better…

Thanks to Brian for sending in the link!

Friday
Jun292012

The Massive Challenge of Search Engine Complexity

Search Engine Complexity Infographic
Courtesy Stone Temple Consulting

The complexity of generating Search results online is HUGE.  The What’s So Hard About Search? infographic from SEO expert Eric Enge at Stone Temple Consulting takes a look at the massive numbers involved with indexing and searching the Web.

Building a search engine is a very complex task. I often find myself trying to justify to people why it is that search engines can’t understand their site. They seem fixated on believing that a search engine should understand it if a human can understand it. The short answer is that with an infinite amount of time the search engine could, but the scale of the Internet makes it oh so VERY hard.

The infographic below tries to give you some sense of the scale of the problem. Please note that a few numbers are hard to truly pin down, but I pulled them from the best sources I could. For example, no one really knows how many pages there are on the web, though Majestic SEO is aware of 3.7 trillion (the number I used) or the average web page size.

Regardless, the message is the same either way. The web is a really complex place!

Designed by InfoNewt, the design gathers data from a number of different sources to put together the picture of complexity.  Combining the number of web pages, the average number of links on each web page, the amount of data online and the number of searches every minute, you begin to understand the scale of the challenge search engines face.

This design takes a different approach by citing each data source along with it’s visualization instead of gathering them all at the bottom.  I think it works well with this many different data sources, and is easier for the readers to understand where each part of the data comes from.  All of the key elements are included at the bottom: copyright, brand logo and the URL to the infographic landing page so readers can always find the original (even when blogs repost it without linking or using the embed code).

I just have to say “Cheers!” to the developer teams that tackle this problem every day.  The scope of this challenge will only get bigger in the future!

Thanks to Eric and the team at Stone Temple for being great to work with!

Tuesday
Jun262012

Ruby on Rails Popularity Index 2012

Ruby on Rails Popularity Index 2012

Ruby on Rails isn’t about the gem, but to some people it is just as valuable. It allows people to enter the basic programming world as painless as possible. The Ruby on Rails Popularity Index 2012 infographic created by exist.com (found on infographicjournal.com) illustrating its popularity!

Ruby on Rails has taken the web development world by storm since its first full release in 2005. Yet with new web platforms arriving each day, usage share of frameworks has become quite fragmented. So in this post, I compiled the latest trends and figures of Ruby on Rails from different sources, as well as some stats of the Ruby language.

Here’s an infographic we’ve created that visualizes how far Ruby on Rails has gotten since its release in 2005.

This design from Exist.com comes from Philippines, so there are a couple English grammars errors like “oftenly”, which isn’t a real word.  The design does a good job gathering a number of stats from different sources together to show the general trend of growing usage of Ruby on Rails over the last 5 years or so.