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Randy Krum
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Thursday
Oct022014

Online Sales Trends - Color Matters

Online Sales Trends- Color Matters infographic

Apparently your product’s color could be hindering it’s ability to be sold! Online Sales Trends - Color Matters from Stitch Labs has released an infographic describing the trendiest product colors.

Managing inventory well can be the difference between success and failure. As you look to increase profit, seemingly insignificant manufacturing and purchasing decisions are often overlooked. Using product-level data lets you prevent lost sales and excess inventory by making data-driven decisions.

A good analysis using their own internal sales data gathered from online orders synced in the Stitch system for shopping carts and marketplaces.

The 3D stacks of bills are hard to compare. 3D bar charts always have this problem of reducing the ability for readers to see the specific differences. The footer should include the URL link back to the infographics landing page so readers can find the full-size original version. Most people that share infographics don’t link back to the original, and you shouldn’t make viewers search your site.

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Reader Comments (1)

Well, I see one serious issue with the data. Many products have limited color offerings, if any. A LARGE percentage of online items sold are electronics, which usually have few to any color choices and would statistically be achromatic.

There is nothing in this data to tell us if these "consumer color choices" occur when there are many or no color options made available and what those choices are. This relation between chromatic and achromatic item sales is only valid when every item sold that was tracked was offered in a multitude of colors or even some colors. Without that data to filter and relate the consumer choices, the presented data is worthless. If it was in the statistical analysis, it isn't clearly stated or the method presented.

Sorry, but it's not an "apples to apples" comparison as presented.
October 2, 2014 | Unregistered CommenterSpike

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