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Randy Krum infographic designerRandy Krum

President of InfoNewt.
Data Visualization, Infographic Design, Visual Thinking, Product Development and Marketing professional fascinated by good infographics.  Always looking for better ways to get the point across.

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« The Value of Retail-Integrated eCommerce | Main | It's All About The Images »
Wednesday
Jun132012

Digital Anatomy of the Affluent Male

Digital Anatomy of the Affluent Male infographic

Busy busy busy! The affluent male is always searching online! The Digital Anatomy of the Affluent Male from iprospect.com describes who the affluent male is and what he searches for.

There are 19 million affluent males on the Interent and they are shopping online and spending more than ever before.  Forty percent of them are shopping online 2x a week or more and spending over $30k annually.

I really like the design style and the colors on this one.  The correctly-highlighted map in his pocket and the cowboy boot are a nice touch.

The data visualizations do a good job, but there are a bunch of statistics that aren’t visualized and are left just in text.  Visually, this makes these other statistics less important because they didn’t warrant being visualized.  The favorite brands could use the actual logos, and the “What he’s searching for” could use some icons.

From an SEO perspective, the URL at the bottom really should be the landing page address, and once you get to the landing page, there aren’t any social sharing buttons so you are left to your own to figure out how to share it.

Also available as a PDF download.

Thanks to Douglas for sending in the link!

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