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Randy Krum infographic designerRandy Krum

President of InfoNewt.
Data Visualization, Infographic Design, Visual Thinking, Product Development and Marketing professional fascinated by good infographics.  Always looking for better ways to get the point across.

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« 200+ Infographic Resumes, an escalating trend | Main | Digital Anatomy of the Affluent Male »
Wednesday
Jun132012

The Value of Retail-Integrated eCommerce

The Value of Retail-Integrated eCommerce

What can Retail-Integrated eCommerce do for your brand? is a new infographic based on a research study from Shopatron.  

Retail-integrated eCommerce is a business model that allows branded manufacturers to sell directly to consumers and pass those orders to their retailers for delivery to the customer. According to March 2012 surveys answered by over 200 branded manufacturers and 1,300 retailers, retail-integrated eCommerce benefits branded manufacturers in the following ways.

This is obviously a design for a niche audience, but I can tell you from past experience that Branded eCommerce is a HUGE challenge.  A company makes products for the end user; however, their immediate customers are usually retail stores.  As soon as a product company starts trying to sell their products on their own website (cutting out the retail store), they suddenly become a competitor to all of the existing retail store customers.  The idea of Retail-Integrated eCommerce is a potential solution.

The statistics at the bottom of the infographic that explain this challenge (not visualized) are so important, I think they should have been visualized and highlighted at the top of the design.  This is the background information that makes the rest of the infographic relevant.

In 2012, 70% of retailers said they would reduce buying from brands that sell online directly to consumers, with 9% saying they would cease buying from that brand altogether.

This is a good design that doesn’t try to throw too much information at the reader.  Most of the important data points are clearly visualized with short descriptions.  The orange color scheme clearly identify the design with the Shopatron brand.

You can also download the PDF version here.

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Reader Comments (3)

Very informative. Readers may also be interested in this whitepaper on E-Commerce( bit.ly/HJbEFy ), with information on online retail and tips to increase online sales.
June 14, 2012 | Unregistered CommenterManmohan
Retail and eCommerce both are very related to each other. Retail means is the sale of goods and services from individuals or businesses to the end-user. Retailing can be done in either fixed locations like stores or markets, door-to-door or by delivery. Retailing includes subordinated services, such as delivery. The term "retailer" is also applied where a service provider services the needs of a large number of individuals, such as for the public. Shops may be on residential streets, streets with few or no houses or in a shopping mall.
July 23, 2013 | Unregistered CommenterSmith
This is a good article & good site.Thank you for sharing this article. It is help us following categorize:
e commerce, programming, it consulting, retail, manufacturing, CRM, digital supply chain management, Delivering high-quality service for your business applications,
Solutions for all Industries,
Getting your applications talking is the key to better business processes,
Rapid web services solutions for real business problems,
Web-based Corporate Document Management System,
Outsourcing Solution,
Financial and Operations Business Intelligence Solution,
September 11, 2013 | Unregistered Commentere commerce@prologic

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