About

Randy Krum infographic designerRandy Krum

President of InfoNewt.
Data Visualization, Infographic Design, Visual Thinking, Product Development and Marketing professional fascinated by good infographics.  Always looking for better ways to get the point across.

 

Vote to see my session at SXSW 2015!

Infographic Design

Looking for help creating your own infographics?  Randy’s infographic and data visualziation design company:

InfoNewt Infographic Design

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Caffeine Poster

The Caffeine Poster infographic

Google Insights

Wednesday
Aug202014

Why are Superior's Cotton Threads 'Superior'?

Why are Superior's Cotton Threads 'Superior'? infographic

An infographic with information about Superior’s cotton from Egypt, Why are Superior’s Cotton Threads ‘Superior’? created by Superior Threads. This infographic focuses on comparing Egypt’s cotton to other cotton growing countries.

We created an infographic which explains why Egyptian-grown Cotton is so fantastic. Our Cotton threads are truly made from Cotton plants which are grown and harvested in Egypt.

Egyptian-grown extra-long staple Cotton

We put a lot of emphasis on ‘Egyptian-grown extra-long staple’ as a description for our Cotton threads. This is because the highest quality cotton available is Egyptian-grown extra-long staple Cotton when it comes to the textile/thread industry. ‘Extra-long staple’ means less lint and stronger thread. Egypt has the perfect growing conditions for Cotton and the result is a naturally strong and beautiful fiber.

The infographic gets straight to the point with answering its question about what makes Superior’s cotton so great. You can see in the text blurb above that Superior’s cotton comes from Egypt; however, it is not stated anywhere in the infographic.  So that information is lost when people share the infographic by itself.  Infographics take on a life of their own online, and all of your information needs to be included in that image file.

This is a great example for product companies.  Every product has a story about what consumer need it fills, or how it compares to the competition.  Companies should be using more infographic to help tell those stories to their potential customers. 

Thanks to Betsy for sending in the link!

Tuesday
Aug192014

Voice of the Photographer: Photographers Actively Engaged in Growing Skills

Voice of the Photographer: Photographers Actively Engaged in Growing Skills infographic

The field of Photography evolves quickly due to advances in technology. Eyefi has uncovered the latest trends in the field and have organized them into the Voice of the Photographer: Photographers Actively Engaged in Growing Skills infographic.

There’s just no arguing that today’s most prominent photographers are evolving at the speed of technology. Those that remain relevant do so by merging their visual talents with the latest advances, like WiFi SD cards, cloud storage, and new ways of lighting and photo manipulation.

Photographers at the top of their game must maintain a staunch dedication to continuous improvement as well. Thankfully, the web provides a bevy of opportunities to hone their craft, from top-ranking bloggers to photography-focused online magazines.

To find out exactly how and where today’s best photographers are expanding their knowledge base, Eyefi.com, creators of innovative WiFi cards, apps, and cloud services, in partnership with influencer marketing agency Evolve!, reached out to their accomplished user base with a myriad of relevant questions. The results showcase where the most influential photographers online are spending their time, money, and efforts to advance their abilities. Some are professionals, while others are hobbyists; but all these folks know how to move us with their visual storytelling skills. Check out the fascinating infographic below to learn more about the photography world’s current ever-evolving habits and trends.

I love seeing all of this survey research data shown in a visual, infographic form.  It’s so much more engaging and easier for the audience to understand.

When visualizing data with grids of icons, rows with 10 icons across are the easiest for your readers to understand.  This design includes some odd row quantities like 12, 13 and 20 icons across, which are not intuitive to the audience.  Our number system is Base-10, and icons shown in groups of 10 are the easiest to comprehend.

Thanks to Katie for sending in the link!

Monday
Aug182014

SxSW Voting Guide for Infographics and Data Visualization

We Need Your Votes!

The 2015 SxSW Voting Guide for Infographics and Data Visualization

It’s already time to start thinking about the 2015 SxSW Interactive Conference!  This past year there were more than 15 fantastic sessions about infographics and data visualization, which I summarized in my recap post “The State of Infographics at SxSW 2014”.  We’re planning for 2015 to be even bigger for the world of infographics, but we need your help!

Event proposals have all been submitted, and the next part of the process is public voting on the presentations and panels to help the SxSW committee choose which events to include in the schedule of events.  All of you can vote on the proposals related to data visualization and infographics to help make sure they make it into the schedule.  Please register on the SxSW PanelPicker site and cast your votes for all of them or just your favorites.

The voting period is August 11th - September 5th!  There were over 3,000 proposals submitted this year, and the best proposals related to infographics and data visualization I could find are in the list below.  However, I’m sure there are more.  Please post links to any proposals I missed in the comments below.  We need your votes, social shares and comments on the SxSW site to help convince the committee to include these sessions. 

To make sure each of these are chosen we need you to:

First - Vote for each of your favorites

Second -  Share on social using the buttons on the SxSW pages to increase the counters

Third - Comment on their relevancy to you personally, the committee will review the comments

Help us make data visualization and infographics the best topic at SxSW 2015!

Friday
Aug152014

This for That: A Guide to Cooking and Baking Substitutions

This for That: A Guide to Cooking and Baking Substitutions infographic

You’re cooking dinner and suddenly you realize you forgot an ingredient at the store! No worries, the This for That: A guide to Cooling and Baking Solutions infographic from eReplacementParts.com can help avoid the crisis by giving you easy solutions for the common missing ingredient.

Need an egg and your neighbor isn’t home? Check our guide to baking substitutions to see what else will do!

A fantastic topic for an infographic, and can be used as a handy guide.  The Online Lifespan of this topic should also last for years!  As a suggestion, knowing that people might want to keep a printout of this design in their kitchens, a PDF version would be a nice addition.

The ingredient illustration colors blend into the background too easily. The words are easy to read but the pictures are harder to see. The infographic is also missing it’s own url at the bottom of the graphic.

The infographic is well organized as well as balances graphics with words evenly.

Found on Lifehacker.com

Thursday
Aug142014

Coolness Graphed

Coolness Graphed

 

Coolness Graphed

Coolness Graphed.com has a collection of bar graphs that describes when certain actions are deemed “cool” or “uncool”. The three shown here are just a few examples from the website.

Coolness Graphed.com brings normal events together with a humorous flare by rating them in a “cool”/”uncool” bar graph. The bar graph works well with the events as a visual ranking system. No real values are needed.  Data visualization used brilliantly!  It only takes seconds for the audience to understand each one, and they are highly sharable in social media.

The site has been running for more than two years now, and keeps getting funnier!  Thanks to Jones for sending in the link!

Now also available in a book!

Wednesday
Aug132014

Shelf Help Best Business Books 

Shelf Help Best Business Books [Infographic]

This infographic is an interactive navigation interface into the collection of the top 70 business books that Vikas Malhotra has read. His Shelf Help Best Business Books infographic posted on Media-Mosaic promises to get any reader on the high road of business mastery.

I have been a biblopath since college and being in business for 20+ years, have spent countless hours browsing business books in every bookstore that I could possibly locate. In those bookstores, reclining against a shelf, many a times I have been privy to animated discussions, over the business books that should be read. Executives and students, who wish to educate themselves are forever seeking and dispensing folk wisdom on books, its contents and their authors.

With this collection of 70 business books, spread across 14 categories, I have tried to cover the full spectrum of business knowledge that one needs. These books will immediately put anyone who invests time in pursuing them on the high road of business mastery. The best way of using this collection is to start with an area that interests you or in an domain where you are facing an immediate challenge and then over time, populate your overall conceptual library.

Also as far as I know, visually this is one of a kind, Business “Shelf Help” Collection.

In case you have any suggestions or ideas to make it better or if you think I have left out any major business publication please do let me know in the comments section below and I will be happy to consider those for inclusion.

I am seeing more infographics and data visualization used as navigation tools on websites.  In this case, each book cover image appears as you hover over the book on the shelf.  I would recommend adding a clickable feature so the audience can click on any book, and be taken to that book on Amazon.

As a side note, how many of these have you read?  I’ve only read 9 of the books that Vikas included in his collection.

Thanks to Media-Mosaic for sending in the link!

Wednesday
Aug132014

50 Years of Visionary Sci-Fi Computer Interfaces

50 Years of Visionary Sci-Fi Computer Interfaces infographic

The 50 Years of Visionary Sci-Fi Computer Interfaces infographics from Glow New Media does a great job of visually showing you how sci-fi movies and tv shows predict we will interact with computers.

Science fiction imagines the future. This amazing infographic brings together 50 years of SciFi in movies and shows us how our imagination leads us into the future of computer interface design. Enjoy!

This infographic isn’t visualizing any data, it’s just showing the visual shots of how we might interface with computers.  So have already happened, like mobile devices from Quantum Leap, and others are still very speculative, like Tron’s Human Computer Convergence.

Thanks to David for sending in the link!

Tuesday
Aug122014

The Vizzies Challenge

The Vizzies Challenge

A partnership between Popular Science and the National Science Foundation (NSF) have started a new data visualization contest for 2014 called The Vizzies Challenge.  They are accepting entries up until September 30, 2014.

Here at Popular Science, we’re big fans of visualizations—those often beautiful and always illuminating intersections of science and art. So we’re thrilled to announce a new partnership with the National Science Foundation called The Vizzies.

Do you love animating data, creating science apps, or taking macrophotographs? In the 2014 Visualization Challenge, sponsored by the National Science Foundation and Popular Science, your handiwork can receive its due glory and win you cash prizes.

The Vizzies is the newest iteration of the NSF’s annual International Science and Engineering Visualization Challenge, which has honored some amazing stuff in the past. They’ve hosted the contest for more than a decade, and this year we’ve joined forces with them so that you, dear reader, will have the opportunity to enter. Macrophotography, animations, data visualizations, even science games—we want them all! A panel of experts will judge the entries, and the winners in each of five categories will be featured in the pages of Popular Science (oh, and you’ll also get cash).

Visualization Challenge participants can submit their entries in one or more of five categories: Photography, Video, Illustration, Posters & Graphics and Games & Apps. The Experts’ Choice winner in each category will be awarded $2,500, and a People’s Choice prize of $1,000 goes to the best overall entry.

If you are designing data visualzations or using visuals to communicate any scientific research, they want you to enter your designs into the challenge.  The visuals can be videos, photos, games, apps or graphics.

Thanks to  for posting about the challenge in the Visual Thinking group on Linkedin!

Monday
Aug112014

The State of AIDS

The State of AIDS infographic

The four states in the US that have the highest number of cases of HIV and AIDS cases are California, New York, Florida, and Texas. The State of AIDS infographic shows the increase in cases from the 1980’s to the 2000’s and was designed by Alan Bui.

An Info-Graphic produced using statical reports from the CDC to represent visually the Four State in the US that have the highest cases of HIV/AID’S cases. The Info-Graph also shows disparity from the first reported case of HIV/AIDS in the 1980’s to the 2000’s.

Good data visualization that tells one story really well.  You can clearly see the number of reported cases increases dramatically each decade. 

Thanks to Alan for sending in the link!

Monday
Aug112014

12 Reasons Your Business Needs to Get Visual

12 Reasons Your Business Needs to Get Visual infographic

If we’ve said it once, we’ve said it a million times… but once more wont hurt! Visuals are important!!! This infographic from re:DESIGN attempts to summarize the reasons why in 12 Reasons Your Business Needs to Get Visual.

The shift to the visual is evident everywhere we look, in all media — the infographic explains why.

A good, strong visual married to a good concept — with the right strategy and the right words — wins every time, especially in today’s busy, noisy media world. One thing is clear: visuals and all that traditional creative expertise brings to the table has never been more important for capturing eyeballs, expanding brand influence, and getting people to act.

Love the message and most of the points included.  Good choice of images for each section. However, big fonts are not data visualizations and the infographic looks like it’s pushing the use of bigger fonts instead of visuals. Data shown in a big font does not provide the audience with any context, not do they make the data easier to understand.

I also noticed the popular false statistic included in the design: “Visual data is processed by the brain 60,000 times faster than text.”  It’s a statistic often quoted in presentations and infographics about the value of visual information, but it’s not true.  I’d love for this statistic to be real, but no one has been able to track down the original research.  It was used decades ago in some 3M marketing materials for transparencies used with overhead projectors (yes, that long ago).  It’s quoted so often now that everyone believes it.

If this topic interestes you, check out Chapter 1 of my book, Cool Infographics, called The Science of Infographics.  There I cover the research and data behind why visual information is more effective and why infographics are so popular.  You can download a free sample PDF of the chapter on the BOOK page.

Found on re:DESIGN