The Stephen King Universe

Are you a Stephen King fan? Have you yourself made these connections? From TessieGirl, The Stephen King Universe has been updated to include the many connections to the Dark Tower series.

When I was in Grade 5 (guess I was ten), my friend Tarnya Smyth brought her mum’s battered copy of Stephen King’s ‘Carrie’ to school. We broke it into about 4 pieces and passed them around, all taking turns reading each battered section. I told mum about it and she FLIPPED HER WIG and told me to ‘Stop reading that book immediately!!’ So I finished it.

Now, I TOTALLY do not recommend  ten year olds reading Stephen King books (messed me up good), but this was when my life long relationship with Mr King began. My love for his books is based around his characters. They are so full. I love Stephen King dialogue. I love his sense of humour. And I love the links and connections between the books. I am the kind of annoying person who likes to know the ‘In Joke’. So, of course, I MADE A FLOW CHART!!!

This chart is like my fourth child. Be kind to it. It means a lot to me.

I wish they had published a higher-resolution version online.  Some of the text is too small to read, but I think I can follow all of the connections.  A must have for any Stephen King fan!

Also, it’s available for purchase as a poster from the TessieGirl site for $25 plus shipping from Australia.  You can also see the original version.

Thanks to Becky for sending in the link!

John Pring - What Makes an Infographic Cool?

Guest Post by John Pring

For many, infographics are a relatively new phenomenon; we still get calls and enquiries from businesses and individuals who have ‘just discovered infographics’ and are looking to take advantage of the format. Similarly, many people who have seen the surge in popularity of a certain kind of data visualization consider infographics to be something of a ‘fad’ – an opinion usually formed by the combination of online proliferation of the term and the overuse of the format by SEO agencies as a link-building technique (just go to any SEO conference and you’ll be almost guaranteed to hear someone refer to infographics as a short-term trend that has already reached saturation point).

However, the truth is that infographics are by no means a new concept and they’re certainly not a fad that will disappear anytime soon (although I will concede that the general public will begin seeing a lot less of them once the SEO industry moves onto a new tactic for gaining inbound links to client sites).

Infographics and data visualizations have been around for thousands of years, even pre-dating the written language in the form of cave paintings from 30,000 BC, used to depict local resources and allow for visual records to be kept. Similarly, the Egyptians used hieroglyphs to tell stories about their culture, allowing future generations to learn a considerable amount about the Egyptian social structure and belief system. 

Example of a 30,000BC cave painting used as an inventory for crops

(By the way, just to address a common question there is a difference between data visualization and infographics, but clarifying the distinction here isn’t a major concern). 

Infographics have been around as long as we’ve been communicating with other human beings, and will continue to play an important role in our social and economic interactions for generations to come – which covers my first point in the consideration of infographics as a ‘cool’ format; they’ve been with us for as long as we’ve existed, facilitating communication and storytelling in a way that other formats (even written language) can often struggle to match.

But there are a couple of other reasons I love the infographic format, reasons that I think elevate them not just into the realm of being cool, but being one of the single most important communication tools at the disposal of the human race. 

SOCIAL IMPORTANCE & TRANSLATION OF COMPLEX DATA

Infographics boast a level of social importance that rivals any other form of visual media; in fact, it’s fair to say (without any hint of hyperbole) that infographics have saved lives.

In 1857 Florence Nightingale produced a series of infographics called ‘Coxcomb Charts’, charting the different causes of soldier deaths during the Crimean War. 

Nightingale was concerned around the number of deaths caused by poor hospital conditions, and decided to visualize the data in order to present a more compelling case to Queen Victoria. The Queen was shocked to see the data presented in such a clear an impactful way and these visualizations directly contributed to the improvement of hospital conditions, saving countless lives.

It’s worth noting here that Queen Victoria already had the statistics regarding solider deaths due to unsanitary conditions at her disposal, but it wasn’t until she saw the data visualized in such a dramatic fashion that she realized the true impact of hospital conditions compared to all other causes of solider mortality.

An excellent example of how infographics play a significant role in our everyday lives would contemporary road signs, particularly those in the United Kingdom. 

These signs were developed in 1957 by Margaret Calvert and Jock Kinneir, combining information design and semiotics to produce simple, clear pictograms that can be easily understood (even while driving at speed). These signs were produced well over 50 years ago and are still in use today, demonstrating their effectiveness at portraying information through visual stimuli. 

In 2013, infographics are still playing an integral role in the social and political landscape – being used to both inform the general public of important information (for example the National Health Service in the UK used infographics to inform the general population of important changes to the way the health system worked) and to help inform decision makers at the top of the political spectrum. Data visualizations are regularly used to communicate complex statistical relationships to the government, helping them inform their decision-making and see patterns that would otherwise be extremely difficult to realize. 

One of the main ways infographics can achieve this is through the compression and translation of large amounts of complex data; an achievement that is only possible through visual representation. 

A fantastic example of this kind of data compression is the ‘Snake Oil’ interactive infographic produced by David McCandless and Andy Perkins in 2011: 

The infographic presents data from over 1500 placebo-controlled human trials to visualize the effectiveness of specific supplements on certain conditions. According to McCandless the data took 3 researchers months to gather and validate, yet this visualization takes all this data and compresses it into one easy to understand graphic. The ‘balloon race’ concept (i.e. the higher the bubble the greater the evidence for its effectiveness in treatments of specific conditions) allows the reader to bypass the months of data gathering and reading, yet gain the same level of understanding (in terms of the most important information) as someone who had undergone the research process.

EDUCATION

So we’ve looked at how infographics have pre-dated the written language, can save lives, portray important information in minimal time-frames, inform decision-makers, communicate important ideas to the general public and compress and translate huge, complex data sets. That should be more than enough to place infographics well and truly in the ‘cool’ column, but it doesn’t stop there; infographics are also one of the most effective educational tools we have at our disposal.

It’s now universally understood that the vast majority of us are visual learners, and there are numerous pieces of research that confirm the notion that information is easier to understand when displayed visually. This has obvious applications for education (whether it be primary school students or adult learners), but it’s not just comprehension that is improved by presenting information visually, as retention can also be improved dramatically.

Bandwidth of the Brain, courtesy of David McCandless and his TED talk 

The above visualization from David McCandless shows how we take in information in any given second – as you can see the vast majority of the information we take in from the outside world is absorbed via sight, making it our primary learning channel. This visual absorption means information displayed visually is far more likely to stick in our brains, making data retention and recall far more successful. 

So that’s it for my post on what makes infographics cool – and we didn’t even look at data organization (studies have shown that it’s easier to see patterns when data is displayed visually), the versatility of the infographic format (entertainment, link-building, education, business, sales tools, how-to guides, etc. etc.) abstract and schematic infographics (like Harry Beck’s London tube maps developed in 1933) or the fact that they’re hugely entertaining and far more engaging than traditional forms of communication and portraying data.

However, I will leave you with this. If none of the above convinces you that infographics are incredibly cool, then consider the plaque designed for the Pioneer space probe by Carl Sagan and Frank Drake: 

Even when it comes to trying to communicate with extra-terrestrials, one of the most potentially significant designs in human history, it’s an infographic we turn to. 

John Pring is the director of inbound marketing and content creation at Designbysoap Ltd; a UK-based design and marketing agency specializing in content development and distribution.

Over the last few years John has overseen the production of thousands of bespoke infographics, data visualizations and interactive graphics for clients all over the world, including the European Commission, the BBC, AOL, Google, Yahoo, Microsoft, Ford and numerous others.

LINKS

Designbysoap Ltd:  www.designbysoap.co.uk

Designbysoap Facebook Page

Twitter: @Designbysoap

Bike To Work Week

This week is bike to work week. Why should you participate? The Bike to Work Week infographic from Fitness for Weight Loss explains the health benefits of participating as well as cost benefits!

Bike to Work Week is May 13th – 17th, 2013.

Thanks to Stephanie for sending in the link!

Is Elon Musk The Real Life Tony Stark?

With the new Iron Man movie in theaters, everyone has Tony Stark on the mind. But have you noticed the scary similarities between the fictional character and Elon Musk? The Is Elon Musk The Real Life Tony Stark? infographic from vcars.co.uk gives us the breakdown on each guy and then summarizes the similarities and differences.

Definitely a fun design.  I wish they had visualized any of the data for easier comparison, like height and net worth.

Thanks to Meilen for sending in the link!

Shark Attack!

Shark Attack! is a great infographic design collaboration between Ripetungi and Joe Chernov.  Based on data from a Huffington Post article, 100 Million Sharks are Killed Annually.

Recently received a Facebook message from content marketing wizard Joe Chernov linking to the Huffington Post article 100 million sharks are killed annually.  This was an astonishing fact and the enormity of the number made it difficult to wrap your head around.  Joe also shared an idea for a graphic to add context to this fact making it easier to comprehend, while exposing the outrageous ratio of the number of people sharks kill to the number of sharks people kill.

Great data visualization that shows readers the magnitude and scale of how many sharks are killed by humans every year.  It also puts the 11,417 sharks killed value into context by comparing it against the 12 humans killed by sharks.

Don’t get me wrong.  I’m convinced that death by shark attack would be a horrible way to go, but some days it’s good to be at the top of the food chain on Earth.

Tiago Veloso - What Makes an Infographic Cool?

Guest post by Tiago Veloso

The ‘infographic explosion’ in the Internet began, as many of Cool Infographics readers probably know, around 2009. Since then, a whole new industry emerged, one that is dedicated to develop visual representations of information for organizations across pretty much all sectors.

It’s obvious that, as the number of marketing infographics grew, it became more difficult to achieve the link-bait impact we see so many agencies and SEO experts advertise, when defending the reasons why potential clients should include infographics in their marketing efforts.

Of course, a ‘viral infographic’ can have that impact, but the Internet user is getting more mature, I believe, in terms of what’s worth spending time reading. That means your infographic will have a couple of seconds to create an impression and captivate the reader – much like the ‘old’ newspapers headlines.

In fact, you can’t ask for a better reference of ‘what makes an infographic cool’ than the works published by many newspapers and magazines. And, from everything one can learn about infographics just by admiring some of best works in the world - like the ones awarded at Malofiej21, recently -, here are some of my favorite lessons:

Make it relevant to your audience, not to you

To be relevant, no matter in what context, implies to be correct. Nothing can be more destructive to an infographic than lack of accuracy. Dedicate enough time to research and instead of trying to mold the facts to an initial question or point of view, let the stories emerge from the data exploration process. Aim for that unique story everyone else missed. Concentrate on having a strong data-based story, in opposition of creating ‘lists of facts’.

Now, the problem with corporate clients is that usually you don’t have much data to work with in the first place. They just want an infographic, and if you’re an agency trying to make it in this market, you can’t afford to let any client escape, right?

However, poorly sourced and meaningless infographics tend to be less ‘viral’ – if they do go viral, it’s not usually good for the brand behind it. That just means it’s up to you to go after the sources – and I don’t mean just Wikipedia -, verify them, collect and explore the data, find the story before you even start drawing a chart or graphic.

The ‘8 hats of data visualization design’, by Andy Kirk, showing the multiple dimensions of developing a data visualization. 

Make it easy to the brain, not the eye

The ‘visual impact’ of an infographic it’s key in the Internet marketing business, a concept that has led to the premise that aesthetics means more to the general audience than the content itself. So, to create ‘awesome infographics’, graphic designers (most of them without any experience in visual journalism) run to vector illustrations, start playing with typography and colors, textures and even photos, adding elements that can fill up  the space of those widely adopted ‘tower’ formats that the client demanded.

This strategy helped the “Infographic Industry” to grow quickly, but like I said before, I think the information consumer is adapting, evolving, learning to process visual information more intuitively, and therefore, paying more attention to the content.

And what your brand really wants, ultimately, is a message that sticks to the brain, not only to the eye. Too many colors, fonts and vectors will only take away the reader’s attention from what really matters in an infographic: the layers of information, the multiple insights you’re not only saying (in text and numbers) but showing (with comparative graphics).

There are scientific principles applied to all dimensions of information design, and I must recommend Alberto Cairo’s book The Functional Art as the perfect starting point in that journey towards a deeper understanding of this topic. The important thing to have in mind is that if you focus on providing the best information display possible, and not the easiest or the most ‘eye-grabbing’ one, you’ll be heading in the right direction to get an infographic that will please both the eye and the brain.

‘Tower infographics’ can be useful, and even newspapers use them. See this recent example from Canada’s National Post, designed by Richard Johnson.

Make it as an investment in branding, not sales

This third point is sort of a consequence of the previous ones. To create a ‘Cool Infographic’ you’ll have to make an investment in research, find the right balance between form and function and still have the proper connections to see it featured in major websites. Most of times, you’ll need to outsource these tasks.

Worst of all, infographics don’t sell. They’re not supposed to. They can generate lots of website traffic, perhaps even some leads, but if you’re thinking about investing in Infographics to rise sales or something like that, than my advice is that you channel those resources on to something else (please remember that we’re talking about a specific type of ‘infographic’, not all the uses for information design inside a company).

If you add to that the general lack of tolerance the internet user has to ads disguised of something else, the only truly good reason for a company to create an infographic is that it has something meaningful to communicate, that is better (not ‘easily’) understood through this specific form of visual representation.

Or, simply putted, instead of looking at infographics as ‘illustrated ads/press-releases”, think of them more as “summarized insightful white papers”.

Simple graphics can be picked up by major websites, if the content is relevant. Here’s one of many examples of charts provided by Statista that ended up in Mashable. 

Tiago Veloso is the founder of Visual Loop, a collaborative digital environment for everything related to information design and data visualization. He lives in Brazil, and you can connect with him online on Twitter and LinkedIn.

Visualizing the School of Design

Visualizing the School of Design is a very data dense infographic poster that analyzes the School of Design at the Politecnico di Milano.

Politecnico di Milano, in order to present the School of Design in its own stand at Salone del Mobile 2013, asked DensityDesign to realize a 4 mt x 2 mt poster showing the structure and the efficiency of the School of Design system at Politecnico. The visualization is a picture of the 2010 / 2011 academic year.

Definitely take a look at the full-size version to appreciate the thought and effort put into the design.  This project was amazingly developed in one week by the team at DensityDesign.

Found on Datavisualization.ch

The Foursquare Visualizer

Foursquare has release a new Foursquare Visualizer, that creates an interactive data visualization of your own activity for the last 12 months.  I included the images from my own history.

At Foursquare, we’ve always known how very special our community is. Today, April 16 (4/4^2), marks the fourth annual 4sqDay. Each year, we take this opportunity to thank our amazing community for all that they do.

…take a peek back into your own history at foursquare.com/visualizeme. It’s just our small way of saying, “Thanks! We think you’re awesome.”

There are a handful of different visualizations of your own history of check-ins available.  The connection circle (shown above) is the best looking.  Other visuals include a Timeline and Categories.

Found on the Foursquare blog

Subways of North America

Now this is truly meta.  A subway map visualization of all the Subways of North America from Randall Monroe of xkcd.com.

For the pedantic rail enthusiasts, the definition of a subway used here is, with some caveats, “a network containing high capacity grade-separated passenger rail transit lines which run frequently, serve an urban core, and are underground or elevated for at least part of their downtown route.” For the rest of you, the definition is “an underground train in a city.”

About one in three subways stops in North America are in NYC

Another great design from Randall!

Connecting The Dots

Connecting the Dots is a mind map design from Habitat for Humanity.  It was published in the May 2013 edition of their own magazine, Habitat World, and made available online as a PDF download.

Learn more about how Habitat builds homes, communities and hope.

I really like the combination of the Venn diagram in the center and the mind map nodes that extend outward.  The sizes of the circles doesn’t have any meaning, just sized to fit the text.  This is a really good way for Habitat for Humanity to tell their story with a visual explanation.