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Randy Krum infographic designerRandy Krum
President of InfoNewt.
Data Visualization and Infographic Design

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Infographic Design

Infographics Design | Presentations
Consulting | Data Visualizations

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Caffeine Poster

The Caffeine Poster infographic

Monday
Feb202017

Millions of Lines of Code

Codebases: Millions of Lines of Code infographic

Codebases: Millions of Lines of Code is another great infographic from David McCandless and Information Is Beautiful showing the massive complexity of today's modern apps and programs.

Is a million lines of code a lot? How many lines are there in Windows? Facebook? iPhone apps?

Great use of the matrix of squares to represent scale. I do think the users can lose their perception of scale when the section changes jump different values. If it was always a factor of 10, that would be clearer.

Friday
Feb172017

A Year of Driving 2016

A Year of Driving by Automatic infographic

A Year At The Wheel. If you are an owner of an Automatic connected car adapter, they create a personalized infographic with your own custom data.

A number of companies have started creating personalized data visualizations and infographic for their customers, which is a trend that I really like. As part of Automatic Labs, the Year In Review graphics give you insights into your own personal driving history data that you couldn't see anywhere else. One of many ways they are experimenting making your personal big data useful.

Big fonts are not data visualizations! My biggest critique is that there are sections that just show the data value in a big font. They were too lazy to create visualizations for the comparisons. For example, they took the time to calculate that 10,366 lbs of CO2 would require 207 large trees to offset, but a visual of 207 tree icons would be way more impactful!

Wednesday
Feb152017

Bold & Justified: The Huge World of Typography

Bold & Justified: The Huge World of Typography infographic

Coulor Lovers has done some etensive research on typography and has compiled it into their Bold & Justified: The Huge World of Typography infographic. A lot has changed since 1452 when the first movable type was invented. Now every business and brand can have their own unique typeface.

Comic Sans is installed more on PCs. Why so serious Linux & Mac? That's just one of the many things we discovered while looking into the creative history of typography aka fonts. They play a huge part in branding and logos. They bring us the words in the stories we read. They add personality to a message. ... and with CreativeMarket.com, our new marketplace for beautiful design content like fonts launching soon, we wanted to bring the typographic history, usage & character to life. Get your typographic love on!

The content in this one is fantastic, but they took some creative liberties when it comes to visualizing the data. A common error is sizing circle incorrectly by changing the diameter to match the data instead of the area (See more HERE). The lengths of the ties in the Style section is just creative illustration, and doesn't match the data values. The doughnut chart on the "Type On The Web" section doesn't add up to 100%!

I love the depth of details they put together, but the data visualization details are disappointing.

Friday
Feb032017

The Evolution of Technology Company Logos

The Evolution of Technology Company Logos infographic

Logos are very important for a company's image, it needs to be simple and memorable. The Evolution of Technology Company Logos infographic from Vizion Online shows a few companies that have very recognizable logos. As you can see, even the professionals tweak their logos often to get the desired look and feel.

Here we have a good looking infographic that we have designed providing information about how technology company logos have evolved over the years. Check out logo evolution for companies such as Amazon, AT&T, Canon, Dell and more by viewing this logo design piece.

We hope that you enjoy this tech company logo infographic and please share it out with your friends on social media or feel free to publish it on your blog or website.

Thanks to the Picture Superiority Effect, people at more likely to remember the company logo than the company name. I talk about this in Chapter 1 of the Cool Infographics book, called the Science of Infographics. You can download an excerpt of that chapter for free HERE!

Thanks to David for sending in the link!

Monday
Jan302017

The Alternative Periodic Table

The Alternative Periodic Table infographic poster

The Alternative Periodic Table is a new project from Matt Baker at UsefulCharts being funded through a Kickstarter campaign that ends on February 9, 2017. Act fast to get your copy and help support Matt!

From Matt:

Recently, I decided to tackle the most famous chart of all... the periodic table!  Considering that they just added 4 new elements, the timing could not be better. Anyway, here's what my version looks like:

You'll notice that it looks quite a bit different from the one you're used to. The video at the top of the page explains why. In short, the traditional periodic table is designed to emphasize the concept of valence, which is important for knowing which elements can easily combine with others to form compounds. In contrast, my alternative periodic table is designed to simply emphasize the way in which atoms are "built" (specifically, how electrons group together into shells and subshells). It's based on a design proposed by Edward Mazurs in the 1960s.

Like the traditional table, this alternative version can be used to find an elements name, number, atomic weight, state of matter, period, group, and block.  However, it also contains detailed information on electron configurations and the different types of electron subshells.

Thursday
Jan192017

Strata + Hadoop World Discount & Giveaway

The Strata + Hadoop World conference in San Jose, CA is coming up on March 13-16, 2017! Readers of Cool Infographics enjoy a 20% Discount by following THIS LINK and using the code PCCOOL!

Act fast! The 20% discount will continue to work all the way up until the conference, but to get the best deal Early Pricing ends on Friday, January 20th!

This month, I'm also giving away one free Bronze Pass to the conference. Register for your chance to win the free conference pass on the Giveaways Page!

Thursday
Jan122017

Interviewed on Podcast Your Data

Last week I was interviewed by Tim Costello from Interworks on the Podcast Your Data podcast. We spent time talking about...

 

Tuesday
Jan102017

Digital Marketing Tools Landscape

Essential Digital Marketing Tools Landscape infographic

The Essential Digital Marketing Tools infographic from Smart Insights is a cleaner approach to a landscape design style, and only covers their top 5 picks in each of 30 different categories.

As marketers today, we’re fortunate to have a huge number of free and low-cost tools to give us insight about our customers, competitors and market. They also help us compete by delivering automated relevant, real-time communications integrated across desktop and mobile and digital plus traditional marketing channels.

To help highlight the range of great options available, our infographic and free Digital Marketing Tools and Services 2016 download recommends 30 categories of marketing technology and our pick of the most popular 5 in each category. We’ve grouped them across the Smart Insights RACE Planning framework for managing digital marketing so you can review where you could make better use of the tools across the customer lifecycle.

What inspired us to create this infographic and guide?

We were inspired by Scott Brinker’s Marketing Technology landscape which does an excellent job of defining ‘enterprise’ tools for managing digital marketing, but can be difficult to read because of the sheer number of tools. Also, we wanted to include more low-cost and free ‘hands-on’ insight tools which are important for managing activities like Search, Social media and conversion rate optimisation. These don’t tend to be included on Scott’s landscape. We also wanted to highlight the most popular, well-regarded services, particularly those which can be used across all sizes of businesses rather than being affordable only by the biggest brands.

I'm generally not a fan of these complex landscape designs. They're cluttered, complex, and don't help readers understand the information very effectively. I think the Smart Insights design helps readers significantly by choosing a limited number to include, and the circular format makes for an improved reading experience.

I also like the use of this infographic as content to draw in readers for their larger report on these marketing tools. As I wrote in my article "Marketing FAIL: Infographics Hidden Behind Registration Walls"

My personal belief is that they were also inspired by The Conversation Prism by Brian Solis and JESS3, which I also think is a good landscape design style.

 

Monday
Jan092017

Navigating The Agile Landscape

Navigating The Agile Landscape infographic

The Agile Landscape v3 is a visualization of many of the methodologies within the Agile Process by Chris Webb from Deloitte that uses the visualization design style of a subway map to group related activites and the show connections. Chris posted a longer description of the design on the Deloitte blog: Navigating the Agile Landscape

Chris Webb:

Being Agile isn’t as simple as following one single methodology. In fact, Agile encompasses a number of different practices and frameworks, often referred to as “the Agile umbrella.” For an organisation to be successful in adopting Agile ways of working, it requires the right technique/method to be used to address the problem or need.

Given there are so many different Agile frameworks, a challenge many organisations or individuals face is deciding which framework to use and in which context. In this post, we use an analogy to help bring some light to this.

We like to conceptualise Agile as a highly interconnected landscape of practices transporting ideas across zones to value. There is no perfect starting point, nor an express line or a direct route suiting all conditions.We’ll leave you to explore the Agile Landscape, and leave you with this:

Do not be afraid to try, learn and adapt practices to your situation. The truth is, no one framework is better than another. Although when it is contextually applied, a framework or selection of practices from multiple frameworks will be best suited.

We are continuously evolving this view to include new practices and ways of working. If you see a framework that is missing and would like to see it added to this view, or if you would like a larger version of the Agile landscape please reach out at chwebb@deloitte.com.au

I often teach students to experiment by mixing different data visualization methods with different kinds of data, and good designs like this are often the result.

My criticism of the design would be that the overall feel is way too complicated because many of the paths have unnecessry curves and loops to fit within the constraint of a 4:3 aspect ratio of a presentation slide. The design would be easier to understand and appear more elegant if the paths were staightened out. This would make a larger design, but viewing online or using a 16:9 presentation slide would eliminate the constraint.

Friday
Jan062017

Does Coffee Really Make You More Productive at Work?

Does Coffee Really Make You More Productive at Work? infographic

63% of Americans can't get through the work day without coffee. Does Coffee Really Make You More Productive at Work? infographic explores our cultural obsession with coffee. Turns out that coffee boosts your speed, not your talent so tasks that require quality over quantity do not benefit from caffeine. Toll Free Forwarding tells us how and when to drink coffee for it to be most effective. 

Could you start the day without your morning cup of coffee?   Latest research shows that 61% of Americans can’t get through the day without a cup of java, and even that’s 2% down from 2013.   Let’s face it, ever since the Europeans discovered coffee in the 1600s, it’s been an infatuation of the western world.  This magic brew that makes you vibrant and productive isn’t just an addictive substance, it’s a cultural phenomenon.  

Coffee shops are often credited as the birthplace of the Enlightenment, the American and French Revolutions, and even the Shins!   But what role does coffee have in the workplace?  Does it actually make us more productive or is it mankind’s most effective placebo? This infographic goes in-depth to explain just how coffee affects our daily routine, and how we can nurture our caffeine fixes without over-doing it.   So sit back with your bagel and morning brew, and enjoy the only Infographic that dares to ask: “Does Coffee Really Make You More Productive at Work?”

There's a lot of good information in this design, and it's organized nicely in sequence from top-to-bottom. Most of the information is visualized with good, related illustrations or icons.

It's odd that this infographic comes from Toll Free Forwarding, a company whose business has nothing to do with coffee. This is a challenge for relevance in the SEO world, and if this infographic becomes popular, it still may not have a significant benefit to the publisher because it will be promoting keywords unrelated to their business.

Thanks to Jennie for sending in the link!