Randy Krum infographic designerRandy Krum

President of InfoNewt.
Data Visualization, Infographic Design, Visual Thinking, Product Development and Marketing professional fascinated by good infographics.  Always looking for better ways to get the point across.

Infographic Design

Infographics Design | Presentations
Consulting | Data Visualizations

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NEXT EVENT: September 23, 2015

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Caffeine Poster

The Caffeine Poster infographic

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Anatomy of Songs

Anatomy of Songs and Anatomy of More Songs are hilarious looks at the common layout of songs from different genres. Designed by cartoonist John Atkinson, his site is called Wrong Hands. These stacked bar charts are geat visualization of timelines for songs.

John has designed many more along this same style like Anatomy of the Holidays, Anatomy of Generations and Anatomy of Ages

Found on Visually




Histography is a timeline created by Matan Stauber that visualizes every moment in history from Wikipedia as a steel ball. You can navigate the timeline by using a slider to determine what time period you would like to see. Then simply place the courser over a ball to read an event! It is very easy to navigate and tons of fun. Go to Histography to visit the full imteractive site.

Below is an article from Fast Co Design that explains the process in detail.

If every moment in human history was a single steel ball, Histography is like an 4-D Newton's Cradle, visualizing how all of these events bump up and knock up against each other on a 14-billion-year time frame. It's beautifully hypnotic—and impressively, it's all sourced from Wikipedia, which means that it keeps on updating itself.

Created by Matan Stauber, Histography is an interactive timeline spanning the Big Bang to whatever was in the news yesterday. It basically draws all historical events from Wikipedia, visualizing each as a black dot. You can click on each dot to get more information about the event it represents. These dots are then ordered chronologically from left to right, with simultaneous events being stacked vertically on top of each other. The result is that the Histography looks something like a pointillist sound wave, growing and shrinking according to how noisy a year, era, or epoch was.

There's a number of different ways you can browse Histography. The default view shows every historical event from Wikipedia's database at once, which you can then filter down by category: for example, by literature, politics, assassinations, and so on. But I think the 'Editorial Stories' view (accessible by clicking the Histography logo) is more interesting. It represents Wikipedia's database as a nearly endless spiral, which you can descend through scrolling, zooming right down to the Big Bang.

Found on FastCo Design


Go Green to Breathe Clean

Go Green to Breathe Clean infographic

Go Green to Breathe Clean infographic designed by GridSpace at HypothesisGroup proposes a way to solve "sick building syndrome" by adding plants to a room.

Indoor pollutants are found in the office and at home. They can cause a wide variety of serious respiratory and central nervous system problems. What to do? Plants have the answer with natural pollutant-fighting power. Which plants work the best to remove pollutants, and which pollutants are the most dangerous? Infographic content and design by GridSpace at HypothesisGroup. Follow on Instagram @hypothesisgroup. www.hypothesisgroup.com

The infographic is portrayed in a linear and simple way. It's in an easy to read but stylized font, and doesn't use any intense colors to distract the viewer. You can follow the information down the page without getting bored or distracted. 

It has an ideal amount of content. The creators chose to target only 5 common air pollutants that cause health risks, and then recommended 8 plants. Even with this amount of information they are still able to help the reader pick the ideal plant for their needs and environment. By using the circular graph, it's different and the reader can compare the similarities and differences between the plants rather quickly and easily.

It's interesting that they used LinkedIN's SlideShare as the platform to publish the original infographic and then embedded into their own blog post

Thanks to Majorie for sending in the link!


Does Scouting Work?

The Does Scouting Work? infographic was created by the Boy Scouts of America based on the results of a study done by Tufts University comparing scouts to non-scouts. The infographic focuses on the four key points from the study and their statistical findings.

The Boy Scouts also created a downloadable PDFpresentation slides and a press release based on the same results and design. This is a great way to leverage the design assets that were created in multiple formats.

Current and former Scouts have always felt that Scouting has made a difference in their lives, and now a study out of Tufts University has found that Scouting does in fact have a measurable, positive impact in the character development of young people.

The study, funded by the John Templeton Foundation, involved nearly 1,800 Cub Scouts and 400 non-Scouts under the age of 12, and was conducted over three years. It sought to measure the difference Scouting makes in young people’s lives as those positive changes were happening.

“After three years, Scouts reported significant increases in cheerfulness, helpfulness, kindness, obedience, trustworthiness, and hopeful future expectation,” said Dr. Richard M. Lerner, who led the study at Tufts University. “In our control group of non-Scouts, there were no significant increases, and in some cases (e.g., religious reverence) there was an observed decrease, which was quite striking.”

In addition, the study found a direct correlation between the amount of time boys spent in Scouting and the positive impact realized—those who spent more years in the program reported higher character attributes. Scouts who were more engaged also reported higher character attributes. And those who attended regular meetings reported higher character attributes compared to those with lower attendance.

It's always great to hear about a program's success when it comes to helping develop kids. By highlighting the research's four best results, they don't end up bombarding a reader with too much information. This could be enough to encourage a parent to enroll their kid in Scouts, or entice a curious reader into learning more about the study and scouts in general.

The infographic appears to have been designed by the national office of the Boy Scouts of America and published here. Many other scouting sites have reposted the infographic, and it would really be helpful to readers to have the URL to the original infographic page in the infographic image. That way readers can find their way back to the original design.



Giveaway: Visme Full Premium Subscription for One Year

I have ONE Visme Full Premium Complete Subscription to give away in November! I love this giveaway! Regular value $192

Register HERE by 11:59pm on November 30, 2015 to be entered.

A winner will be randomly selected on Dec 1st.

Easily create powerful Presentations and Infographics with full access to all of the premium features including infographic widgets, custom icons, templates, millions of free images, thousands of free vector assets, charting tools, private projects and engagement tracking for your content.

Check out the Visme site to see all of the features!


How Much Should You Spend on Sales & Marketing?

 The Corporate Marketing and Sales Spend Landscape infographic

The Corporate Marketing and Sales Spend Landscape is an infographic about publicly traded companies and how much revenue they spend on sales & marketing. The general rule of thumb, based off of a 2014 Gartner Research study, is that a company should invest 10% of their revenue into marketing. However, a 2014 CMO survey, published by the American Marketing Association and Duke University, came to find that the 10% rule isn't true for all types of companies.

This infographic from Vital is a representation of those findings and shows how much each business style actually spends on marketing. 

Determining the affect of marketing on a company’s growth is not black and white. There are many factors that combine to create a successful and growing business. However, without marketing and sales a company gets very little, if any, promotion or exposure, meaning the chances of growth are slim to none. This is a well-known fact among marketers, evident in the amount of dollars successful corporations allocate towards sales and marketing every year. In 2014, Microsoft, Cisco, Quest Diagnostics, Intel, Salesforce, Constant Contact, LinkedIn, Marketo, Bottomline Technologies, Marin Software, IDEXX Laboratories, Tempur Sealy, Tableau and Twitter among many more all had marketing and sales budgets that were greater than 14% of revenue, some spending as much as 50%! All of these companies also grew year-over-year.

So, how does a company determine how much of their budget to spend on marketing? We decided to look at a handful of some of the most successful large and mid-sized companies across a range of industries to find out how much they allocate for marketing and what they get in return.

Read more at https://vtldesign.com

The order the companies are listed is confusing. There's doesn't seem to be any reasoning behind the sequence. It's not marketing spend dollars or percentage, or total revenue, or revenue growth YOY or even alphabetical.

It's not clear that the orange number shown for each company is the marketing spend dollars, not total revenue. The orange color-coordination with the doughnut chart implies that, but it should be more obvious.

I also think they meant to imply a connection between marketing spend and revenue growth, but that connection is not obvious in the infographic. The revenue growth in gray text-only looks like an afterthought.

Great source citations in the footer. They should also include a copyright statement and the URL link directly to the infographic landing page so readers can find the original full-size version.

This is also a good example of the Fair Use of trademarked logos to report comparisons between the various companies.

Found on Marketing Profs


The Increasingly Crowded Unicorn Club

The Increasingly Crowded Unicorn Club infographic

The Increasingly Crowded Unicorn Club is visualized by CB Insights in this chart showing the dates when these 141 companies became unicorns by reaching the $1 Billion valuation mark.

We looked at all still-private unicorns since 2011 and charted them based on when they first joined the unicorn club. While initially the chart shows unicorns being created at a relatively calm pace, the rhythm accelerates noticeably in late 2013 (right around the time Aileen Lee wrote her famous post coining the term unicorn in November 2013). Since then, there has been an explosion in unicorn creation, with over 60 new unicorns in 2015 alone.

The heights of the lines have no meaning, they are just connectors to the company logos.

This is a really good visualization that tells one story really well without crowding it with a bunch of extra information about the companies. Knowing that the image will most often be shared as a stand-alone piece, it would have been teer for them to include the URL back to the original infographic and a copyright statement in the infographic JPG image file itself.


Fun Facts About Candy Corn

Fun Facts About Candy Corn infographic

Happy National Candy Corn Day! The Fun Facts About Candy Corn infographic from Trillion Creative gives some interesting details about Halloween's most iconic candy.

Candy corn has become inextricably linked to Halloween. As the holiday approaches, you will be tempted by bags upon bags of candy corn available at all different kinds of retailers. Candy corn has been a part of the Halloween “brand” since 1880, originally developed to resemble a corn kernel to appeal to America’s farmers and their families. What is it about this little kernel of sugar that has made such a lasting impact on America’s celebration of Halloween?

Thanks to Larissa for sending in the link!


Asteroid ‘Spooky’ Will Flyby Earth on Halloween

National Geographic has published a great data visualization that compares the estimated size of the asteroid "Spooky" discovered only a few weeks ago with the well-known skyscrapers in New York City, Asteroid Called ‘Spooky’ Will Buzz Earth on Halloween

Astronomers from NASA's Near Earth Object Program first spotted the incoming asteroid on October 10, just three weeks before its closest approach. It was too small and faint to detect until it came within the range of large survey telescopes.

Nicknamed Spooky, the asteroid (officially called 2015 TB145) is estimated to be about 950 to 2,100 feet wide (290 to 650 meters). Scientists won't be sure of its exact size until they can do radar measurements—and the most accurate will be on Halloween, when it passes the closest.

This is a perfect way to use data visualization to put the information into perspective for the audience. It would be nice to have more of the building identified.


Murderers of Marvel

Morph Costumes has created the Murderers of Marvel infographic to show who is the deadliest comic character of Marvel.

Who is the deadliest character in the Marvel Universe? Wolverine? The Hulk? Deadpool?

We’ve had furious debates over this in the MorphCostumes office, pitting characters against one another in imaginary fights to the death.

This month, we decided to settle the argument once and for all. We combed our comic archives and ranked the deadliest Marvel characters, based on the number of people they’ve killed. From dangerous and deadly to downright lethal, here are the biggest killers in the main Marvel universe!

I'm actually surprised by the number of kills based on how easily comic book characters seem to survive or come back to life.

I like the color coding, and the consistent use of the grid of squares to visualize the data. The footer should include a copyright (or Creative Commons) license statement, and the URL to the infographic landing page so readers can find the original, full-size version.

Thanks to PJ from Big Apple Comics for sending in the link!