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Randy Krum infographic designerRandy Krum

President of InfoNewt.
Data Visualization, Infographic Design, Visual Thinking, Product Development and Marketing professional fascinated by good infographics.  Always looking for better ways to get the point across.

 

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Monday
Jul092012

Best Times to Tweet or Post on Facebook

Best Times to Tweet or Post on Facebook

You put a lot of thought, energy and sometime money into your long-format post or infographic, and you want to get the most traffic out of it you can, right?  Not only is it good SEO practice, but it feels good when someone “likes” your post on Facebook. So why not give yourself the best chance at receiving them? The Best Times to Tweet or Post on Facebook infographic from Raka has the inside scoop!

There are few resources better than URL shortener bitly for monitoring click-through rates for content shared on Facebook and Twitter. So when bitly released a report last month telling us all the best time to tweet or post to Facebook for click-throughs, we listened. And then we created an infographic.

This handy infographic highlights bitly’s data on the best times to share content on Twitter or Facebook if you’re looking to drive traffic to your site (or any site). Bitly found the best times to tweet for click-throughs are early afternoon Monday – Thursday, while Facebook content posted Wednesday at 3 p.m. generates the highest click-through rates, according to bitly’s data.

But why read words when you can look at pictures? Here’s the best-time-to-tweet-or-post-to-Facebook infographic created by digital agency Raka with data provided by bitly:

I really love designs like this.  The data visualization is big and center, and doesn’t need a lot of text to explain the key findings.  I would have reversed the color gradient so the the low times are mostly white and the highest times are dark red, but that’s just me.

At the bottom should be some type of copyright or Creative Commons statement, and the URL to the original infographic should also be included in the infographic design itself.

Hmmm…  Maybe I should have timed this post better…

Thanks to Brian for sending in the link!

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Reader Comments (11)

Shouldn't times have a time zone? Even assuming a U.S. bias I still don't know what times they are actually referring to.
July 9, 2012 | Unregistered CommenterStephen Downes
Agreed. On bit.ly's original report, it says, " All the plots are based on EST."
July 10, 2012 | Unregistered CommenterSally Carson
Thanks for sharing this Randy! Yes, to answer the question, all times are EST, as referenced in the original bit.ly report. For practical purposes, it can be inferred that using these times as a guide for a marketer's local time zone could be beneficial. Of course, all social media marketing efforts require testing and tailoring to your unique audience. Hope this is helpful and again, thanks so much for sharing this!
July 10, 2012 | Unregistered CommenterBrian DeKoning
thanks so much for sharing this!
July 11, 2012 | Unregistered CommenterTablet PC
Great infographic. I came across this report though which seems to contradict some of the statements. Both are useful though when planning out a strategy. I'm curious to see which would be more effective to followt.

http://socialmediatoday.com/morgan-j-arnold/597966/optimizing-facebook-engagement-timing-posts

Thanks again for this!
July 11, 2012 | Unregistered CommenterSean
It's amazing how much content about what time(s) are best to post things on Twitter and Facebook doesn't exist on the Internet. This infographic is great because it gives a snapshot of what is most relevant to tweeting and posting. Thanks for sharing.
July 13, 2012 | Unregistered CommenterDerek Thomas
Agree with you.Time that you mentioned is really a best time to tweet and best to post.
July 17, 2013 | Unregistered Commenterjessica
best time to post in facebook is Wednesday at 3PM. i wonder what's so special about that very specific time. some reports generally says weekends are the best but this post says otherwise. im really confused
September 12, 2013 | Unregistered CommenterFacebook Likes
its been more than a year since this infograph was posted, would be nice to see an update here for this year.
September 13, 2013 | Unregistered CommenterMatt
Thanks for this useful information, I'm going to change the schedule to publish in social networks to test how it could affect to mi blog. Thanks again!! :)
October 10, 2013 | Unregistered Commentertarjeta roja
This infographic is puzzling and graphs are unclear to me. I am not able to match the hour with the traffic pick.
October 15, 2013 | Unregistered Commentermstryjecki

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