Randy Krum infographic designerRandy Krum

President of InfoNewt.
Data Visualization, Infographic Design, Visual Thinking, Product Development and Marketing professional fascinated by good infographics.  Always looking for better ways to get the point across.

Infographic Design

Infographics Design | Presentations
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Starbucks Espresso Infographic Advertising

Can you name all 6 Espresso Classics?
Starbucks Guatemala


NOW AT STARBUCKS! The newest addition to the Starbucks menu is the Flat White. But what is the difference between The Flat white and the rest of Starbuck’s menu?

Starbucks sent this cool infographic as a content marketing piece in an email to all of their customers introducing The Flat White to their menu. The infographic visualizes the recipes for the 6 Espresso Classics. Currently available for view in most Starbucks stores around the country is an infographic that explains the differences between the styles of drinks on the menu.

The graphics in the email are actually the 3 separate images you see above, and I assume they could be changed for different people receiving the email. For example, someone else might receive an email about the Cappuccino or a different coffee flavor ad at the bottom. Good for flexibility in the emails, but bad for sharing in social media.

A product of simplicity, crafted into artistry, our baristas know that balance is key to the perfect Flat White. An extra ristretto shot ensures that it’s bolder than a latte, yet steamed milk keeps it smoother than a cappuccino. But perfection doesn’t end there—the technique for steaming and pouring the milk requires close attention as well. Steamed milk is folded into itself creating a velvety microfoam that gives the Flat White its silky texture and signature white dot.

Starbucks The Flat White

Love the cafe-style chalkboard look, and the layered drink r recipe visualization design!

Using this infographic in an email campaign is brilliant, but I wish it had been designed to also stand on its own so it could be shared online in social media easier.

Starbucks Espresso Spectrum

They use this design style throughout their entire espresso menu of drinks.

Thanks to Starbucks for sending the infographic to it’s customers! I put the separate pieces together below to make sharing easier!

Starbucks The Flat White Espresso Email Infographic


Seven Myths of Email Marketing

Seven Myths of Email Marketing infographic

The Seven Myths of Email Marketing infographic from Alchemy Worx addresses many of the misconceptions about email marketing head on.

Many beliefs that email marketers hold true regarding email are simply false, according to research and analysis conducted by my email marketing agency, Alchemy Worx. We analyzed data sourced from our work with customers and industry figures to arrive at our conclusions.

Here are seven such email myths, which are also presented in an infographic at the end of this article.

Great information with fun illustrations that attract viewers.  The statistics should be visualized though, instead of just shown in text.  Big fonts are not data visualizations, and don’t make the data any easier to understand for the readers.

Footer has good information with full links to the sources, a clear copyright and the company logo.  It’s only missing the URL link back to the infographic landing page so readers can find the orignal when people post it without a link back to the Alchemy Worx site.

Thanks to Christine for sending in the link!


How to Create a Winning Email Marketing Campaign

How to Create a Winning Marketing Campaign infographic

Originally intended for the election year, VerticalResponse has created an infographic on How to Create a Winning Email Marketing Campaign

With over three billion email accounts open worldwide, numbers are showing that email marketing is a viable strategy to target and captivate potential customers. That number is expected to grow to a whopping 4.3 billion by 2016.

How do you make your email stand out from an inbox that receives an average of 112 emails per day? If stats citing click-through rates for 2011 are accurate, only 22 of those emails are opened, leaving the other 90 emails to become unopened, or worse, marked as spam (a four-letter word that strikes fear into the hearts of email marketers).

With election day coming up, we wanted to celebrate the occasion with a patriotic infographic on email marketing. From choosing the right “from” name to integrating your email with social networks, if email marketing has your vote, check out the infographic for five steps towards a winning email marketing campaign.

This is a good way to use an infographic as a visual explanation instead of a bullet list in text for a blog post.  It’s easier to share and includes the images to make it easier to understand.

They had some great data about the growing number of email accounts, but they didn’t include that in the infographic.  Any text description on the infographic landing page is usually lost when people share the infographic, so all of that information should be included in the infographics itself.

Thanks to Leigh for sending in the link!


SPAM: More than an Annoyance?

The SPAM: More than an Annoyance? infographic asks the question “Are there actual physical effects of email spam that impact the environment?”  From WebpageFX.com, I like the simple, focused message in this design.

We discovered that a certain amount of Spam emails is actually the equivalent to the level of Green House Gas (GHG) emissions released from driving 3 feet.  Discover how far the number of 2010 spam emails can take you across the world!  You’ll be shocked!  We also highlight the nations most responsible for the furthered adverse impact of Spam’s GHG emissions on our environment.  Our hope is that awareness may create change.  And a great start to doing your part is by personally installing a spam filter on you’re own email account, forwarding spam emails to spam@uce.gov, as well as informing others!

There are a handful of statistics in the infographic that fall into the lazy-designer “large font” style of visualization.  These could have easy been visualized to make the design better.  I do like the shaped clouds to indicate countries and breaking down the different actions related to spam, and relating them to the total carbon footprint.

Although I like the overall design, it is missing some key items.  Data sources?  URL?  WebpageFX’s logo?  License information?

Thanks to Trevin for sending in the link!


The (visual) Anatomy of an Apple Email


You know how unique Apple emails are when they show up in your Inbox.  The Anatomy of an Apple Email, from Flowtown, does a great job of visually explaining the layout and elements in an infographic with the look and feel of an Apple email.

The emails sent by Apple to consumers are riddled with trademark characteristics, including multiple ‘Calls To Action,’ as well as the beloved ‘Hero Shot.’ Here is a breakdown of each of these characteristics and a summary of their general purpose.

Found on Social Media Graphics


What Does Your Email Provider Say About You? [infographic]

From CreditKarma.com, apparently, the email provider you use can imply certain things about your personal financial position to the world.

You may have kept your AOL account since receiving a free disc in the 90’s, signed up for Yahoo! in college, got a Gmail invite, or moved to Comcast when you finally installed broadband, but what does it say about you? When categorized by email provider, the credit score and debt averages of users begins to tell a story. Do Gmail users take on larger mortgages? Do Yahoo! users have lower credit card limits? Credit Karma takes a closer look at how users of the most popular email providers stack up.

Found on FlowingData


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One Month of Spam

From TimGraham.net, Tim plotted out some statistics about all of the spam email he received in February 2008. 

Tim, only 208.5 spam emails a day?  You need to get your email address out into more public places!

Thanks for the link Alwyn!


21 Ways to Visualize Your Email Inbox

FlowingData.com has an entry on the 21 Ways to Visualize and Explore Your Email Inbox, which has some really cool visualizations.

Found on SimpleComplexity.net, thanks guys. I hadn't come across FlowingData.com before.


The Life Cycle of a Blog Post

Wired magazine has this infographic flow chart of what happens after someone posts on their blog. From aggregators to text scrapers, your posts live a life of their own on the Internet.

You click Publish and lean back to admire your work. Imperceptibly and all but instantaneously, your post slips into a vast and recursive network of software agents, where it is crawled, indexed, mined, scraped, republished, and propagated throughout the Web.
It's on their multimedia section of the website, but the only multimedia aspect it has is zoom, which is a little disappointing.

Thanks Oliver for sending me the link!