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Randy Krum infographic designerRandy Krum

President of InfoNewt.
Data Visualization, Infographic Design, Visual Thinking, Product Development and Marketing professional fascinated by good infographics.  Always looking for better ways to get the point across.

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Thursday
Jun202013

How to Create a Winning Email Marketing Campaign

How to Create a Winning Marketing Campaign infographic

Originally intended for the election year, VerticalResponse has created an infographic on How to Create a Winning Email Marketing Campaign

With over three billion email accounts open worldwide, numbers are showing that email marketing is a viable strategy to target and captivate potential customers. That number is expected to grow to a whopping 4.3 billion by 2016.

How do you make your email stand out from an inbox that receives an average of 112 emails per day? If stats citing click-through rates for 2011 are accurate, only 22 of those emails are opened, leaving the other 90 emails to become unopened, or worse, marked as spam (a four-letter word that strikes fear into the hearts of email marketers).

With election day coming up, we wanted to celebrate the occasion with a patriotic infographic on email marketing. From choosing the right “from” name to integrating your email with social networks, if email marketing has your vote, check out the infographic for five steps towards a winning email marketing campaign.

This is a good way to use an infographic as a visual explanation instead of a bullet list in text for a blog post.  It’s easier to share and includes the images to make it easier to understand.

They had some great data about the growing number of email accounts, but they didn’t include that in the infographic.  Any text description on the infographic landing page is usually lost when people share the infographic, so all of that information should be included in the infographics itself.

Thanks to Leigh for sending in the link!

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Reader Comments (5)

I like the valuable information you provide in your articles.
June 24, 2013 | Unregistered Commenterairplane game
Hi There, do you think adding images is that effective, when I receive emails to my gmail account, images are not displayed unless I click the allow images to be displayed, I have always worked with text and link based emails, I felt that was the safer option but I maybe wrong and adding images may result in a higher CTR.

Have you split tested this?

Cheers
July 13, 2013 | Unregistered CommenterJoseph B
This is pretty good. Another great way to market to a target audience is gemoarketing. Check out the infographic that we did last week. Thanks in advance

Joelle

www.webphenoms.com/geomarketing-techniques-for-local-businesses/
July 30, 2013 | Unregistered CommenterWeb Phenoms
Imho, a good infographic needs 3 things:
- an easy to follow layout.
- attractive graphics to support the layout.
- a story.
These days we see lots of infographics that look good but don't tell a story. Luckily this one does not fall into that category. It's a good example of what an infographic should be: easy to read, to the point and informative.
August 11, 2013 | Unregistered CommenterMichael
The above simple tips can improve your email marketing tactics to get more success in your business. While creating an email campaign you must implement these tips thus you can gain more benefits.
October 11, 2013 | Unregistered CommenterEmail Campaign Software

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