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Randy Krum
President of InfoNewt.
Data Visualization and Infographic Design

Infographic Design

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« The Future of Rare Earth Elements | Main | World Map for Power Plug Types »
Thursday
Jan152015

Starbucks Espresso Infographic Advertising

 
Can you name all 6 Espresso Classics?
Starbucks Guatemala

 

NOW AT STARBUCKS! The newest addition to the Starbucks menu is the Flat White. But what is the difference between The Flat white and the rest of Starbuck’s menu?

Starbucks sent this cool infographic as a content marketing piece in an email to all of their customers introducing The Flat White to their menu. The infographic visualizes the recipes for the 6 Espresso Classics. Currently available for view in most Starbucks stores around the country is an infographic that explains the differences between the styles of drinks on the menu.

The graphics in the email are actually the 3 separate images you see above, and I assume they could be changed for different people receiving the email. For example, someone else might receive an email about the Cappuccino or a different coffee flavor ad at the bottom. Good for flexibility in the emails, but bad for sharing in social media.

A product of simplicity, crafted into artistry, our baristas know that balance is key to the perfect Flat White. An extra ristretto shot ensures that it’s bolder than a latte, yet steamed milk keeps it smoother than a cappuccino. But perfection doesn’t end there—the technique for steaming and pouring the milk requires close attention as well. Steamed milk is folded into itself creating a velvety microfoam that gives the Flat White its silky texture and signature white dot.

Starbucks The Flat White

Love the cafe-style chalkboard look, and the layered drink r recipe visualization design!

Using this infographic in an email campaign is brilliant, but I wish it had been designed to also stand on its own so it could be shared online in social media easier.

Starbucks Espresso Spectrum

They use this design style throughout their entire espresso menu of drinks.

Thanks to Starbucks for sending the infographic to it’s customers! I put the separate pieces together below to make sharing easier!

Starbucks The Flat White Espresso Email Infographic

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Reader Comments (1)

Hello. Very interesting piece!! When I set out to create this advertising agency new business post I didn’t think that it would be this long – warning to the SKELBIMAI types. But, advertising agency <a href='https://labaigerai.lt'>new business planning is complex</a> and is getting more complex every day due to the rapid changes in our industry and technology. That said, the devil in business development, you know what’s coming, is in the detail. Success is all about execution. For example, running a successful inbound biz dev program that attracts market attention must be based on a sound strategy and an editorial calendar. Staying the course is critical. Another big point: having an agency video on your website is nice (actually, I think it’s critical). But, having a video that goes beyond just being there to getting watched and passed along by your target audience because it provides value is way better. If your video drives incoming interest, tells your agency’s story and builds chemistry, you will drive lead generation. It is all about how you execute
February 2, 2017 | Unregistered CommenterNew view

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