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Randy Krum infographic designerRandy Krum

President of InfoNewt.
Data Visualization, Infographic Design, Visual Thinking, Product Development and Marketing professional fascinated by good infographics.  Always looking for better ways to get the point across.

 

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Wednesday
Nov092011

SPAM: More than an Annoyance?

The SPAM: More than an Annoyance? infographic asks the question “Are there actual physical effects of email spam that impact the environment?”  From WebpageFX.com, I like the simple, focused message in this design.

We discovered that a certain amount of Spam emails is actually the equivalent to the level of Green House Gas (GHG) emissions released from driving 3 feet.  Discover how far the number of 2010 spam emails can take you across the world!  You’ll be shocked!  We also highlight the nations most responsible for the furthered adverse impact of Spam’s GHG emissions on our environment.  Our hope is that awareness may create change.  And a great start to doing your part is by personally installing a spam filter on you’re own email account, forwarding spam emails to spam@uce.gov, as well as informing others!

There are a handful of statistics in the infographic that fall into the lazy-designer “large font” style of visualization.  These could have easy been visualized to make the design better.  I do like the shaped clouds to indicate countries and breaking down the different actions related to spam, and relating them to the total carbon footprint.

Although I like the overall design, it is missing some key items.  Data sources?  URL?  WebpageFX’s logo?  License information?

Thanks to Trevin for sending in the link!

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Reader Comments (2)

Absolute rubbish. Infographic says 1 spam email is he equivalent of driving 3 feet. The text underneath claims that an unspecified number of spam emails is the equivalent of driving 3 feet.
November 15, 2011 | Unregistered CommenterCaptain_Earlobe
Whilst I like the idea behind this i.e. who doesn't hate spam? And who in their right mind isn't at least aware of the notion of our personal or collective carbon footprint, the infographic itself is meaningless without an explanation of the relationship between creating spam and driving 3 feet. I'm just left guessing which for me renders the entire graphic meaningless. :/.
November 21, 2011 | Unregistered CommenterBex Tindle
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