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Randy Krum infographic designerRandy Krum

President of InfoNewt.
Data Visualization, Infographic Design, Visual Thinking, Product Development and Marketing professional fascinated by good infographics.  Always looking for better ways to get the point across.

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Monday
Jan132014

What Does the Colour of Your Car Say About You?

What Does the Colour of Your Car Say About You? infographic

If you think picking a car color was hard before, this infographic could make your decision easier or even harder. The What Does the Colour of Your Car Say About You? infographic published by Motor Click gives meaning to your choice in car color.

The wide variety of colors available has some questioning whether consumers make their selection based on simple preference, or whether or not the color of their vehicle somehow reflects their psychology. Whatever the reason, it cannot be denied that color plays a huge role in sales.

This is a good infographic design that takes information from the following text-only article and makes it visual: The Psychology Behind the Color of Your Car.  This design tells one story really well, and only takes a few seconds for the reader to understand.  Designed by Attwood Digital.

A couple issues with this design.  Obviously from a car company in the UK, the spelling of color/colour is oddly mixed throughout the design.  Also the data is a little bit questionable.  The article referenced isn’t the original source of information, and that article includes claims and quotes from additional sources.  Definitely take this information with a grain of salt.  There may be underlying credibility issues.

The footer should include the URL link back to the infographic landing page so the audience can find the original full-size version when they come across it shared on other sites.  For example, it’s had over 5,000 views on the Visual.ly site so far, but that submission does not link back to the original on the MotorClick site. So, all of that good traffic to view the infographic is not benefitting the original publisher at all.

Found on Visual.ly

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Reader Comments (4)

White says "I live somewhere it gets hot."
January 13, 2014 | Unregistered Commentermk
That may apply to buyers of new cars (where there are many colour varieties of the same model to chose from), but a lot of people such as myself only ever buy used and old cars. In that case there is typically only one car to chose from in a particular offer, and "you can get any colour you like as long as it is [the colour of the car]" applies. My income sets a limit, my brand preferences and model preferences and fuel economy set further limits, and I prefer to drive with manual gear shift (to be precise I hate autogear), so that further limits the offering here in Australia where most of the cars are automatic.

My cars have been red, green, white, metalgreen, grey, and my current car is silver grey. Not my favourite colour at all, but it is an excellent car, and it was a great offer.

I prefer bright car colours, both because I like them better, and because I consider them more traffic safe - it is easy to overlook a grey or white car on a rainy day. But it doesn't need to be one specific colour - red, blue, yellow are all good (I do have some I don't like though). What does that say about me?
January 13, 2014 | Unregistered CommenterAnna
Now I come to think of it, most of the cars I see here are silver grey, white, or some vague metallic reflective colour. No doubt has something to do with keeping the car temperature down in a hot climate and be easier on the AC (which may consume up to 1/3 of the energy I've been told). I remember being advised to chose such colours for that reason and ignore any emotional preferences I may have - for example, a black or dark colour makes it hard for the car (and driver) to get rid of the heat, and a reflective or white colour oobviously reflects the sun right back and keeps the car cooler. I'm sory but I think I'll call BS on the infographic and all its fancy psychological assumptions, they haven't thought it through.
January 13, 2014 | Unregistered CommenterAnna
Interesting infographic... The statistic about 93% of car buyers seeing the colour and general aesthetic of the car being the most important fact does surprise me slightly though. For me selecting the colour is an added perk at the end of carefully selecting all the other features, and if I found a car which had all the features I needed I don't think I'd let the colour put me off.
January 20, 2014 | Unregistered CommenterCharli | Heritage

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