About

Randy Krum infographic designerRandy Krum

President of InfoNewt.
Data Visualization, Infographic Design, Visual Thinking, Product Development and Marketing professional fascinated by good infographics.  Always looking for better ways to get the point across.

Infographic Design

Looking for help creating your own infographics?  Randy’s infographic and data visualziation design company:

InfoNewt Infographic Design

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Thursday
Aug072014

What are the Best Eyeglasses for Your Face Shape?

What are the Best Eyeglasses for Your Face Shape? infographic 

We can spend hours sitting in front of a mirror at the eyeglass store trying on every style of glasses they own… or we can read the What are the Best Eye Glasses for Your Face Shape? infographic from Zenni. Lets face it, our faces can’t pull off any look, so do yourself a favor and find the eyeglasses for your shape of face.

The general theme behind the infographic is to demonstrate that thought must be put into the frame design you’re planning on purchasing. By pairing your new frame design to the basic shape of your face, you’ll ensure that your eyeglasses are of a complimentary design - and help you look your best!

Eyeglasses are a fact of life for many of us. Beyond the benefit of clearer vision lies the ability to complement your facial features and overall look with eyeglass frames. In fact, there is some science behind selecting the appropriate frame that pairs nicely with the general shape of your face.

At Zenni Optical, we have constructed a simple way to determine which eyeglass frame will work best for you - all based on the basic shape of your face. Whether you have a “square face” that responds well to rounded or oval shaped frames in darker colors, or a “heart shaped” face that works well with oval or round shapes in lighter colors, you’ll be able to better choose the best eyeglasses for your face shape.

This is a great visual topic for an infographic!  If they had just tried to explain face shapes in text, it wouldn’t have worked at all.

A section on how to determine your own face shape would have been helpful.

Thanks to Daniel and Stacey for sending in the link!

Friday
Aug012014

Cold or the Flu? How to Spot the Difference

Cold or the Flu? How to Spot the Difference infographic

Getting sick is NOT fun and trying to figure out what you have is even worse. The Cold or Flu? How to Spot the Difference infographic from Vaccine Hub highlights some key points to help you tell the difference. Get well soon!

What is influenza?
Influenza, or the flu, is caused by a highly contagious virus that infects your nose, throat and lungs. Symptoms develop quickly and last around one week. The flu is seasonal and in Australia tends to occur between June and August.

Read more information at Vaccine Hub.

Determining if you have a cold or the flu is always difficult. This infographic does a good job of choosing one topic and telling its story well without adding too much information.  Visualizing the few statistics they included would make the side-by-side comparison more effective, and the treatment section could benefit from a few graphics to break up word usage.

The infographic is missing it’s URL address to the infographic landing page that should be included at the bottom of the graphic to locate the original.

Thanks to Ellie for sending in the link!

Thursday
Jul102014

The Ultimate Guide to the Moustache

The Ultimate Guide to the Moustache infographic

I moustache you a question. How do you pick your facial hair style?! The Ultimate Guide to the Moustache infographic presented by Juvenci balances length with groom time. Find out where you are on the spectrum!

We have just finished working on our ultimate guide to the moustache! It features 48 moustache styles sorted by a groom time v growth time matrix (with some fun moustache facts thrown in there too!).

This is a fun little graphic that brings style into the daily struggle of a man with his moustache.  The infographic design needs to include the infographic’s URL at the bottom of the graphic so that people can find the original.

Thanks to Conner for sending in the infographic!

Friday
May022014

The Deadliest Animal in the World

The Deadliest Animal in the World is an infographic posted by Bill Gates on his blog as part of Mosquito Week.

What would you say is the most dangerous animal on Earth? Sharks? Snakes? Humans?

Of course the answer depends on how you define dangerous. Personally I’ve had a thing about sharks since the first time I saw Jaws. But if you’re judging by how many people are killed by an animal every year, then the answer isn’t any of the above. It’s mosquitoes.

When it comes to killing humans, no other animal even comes close. Take a look:

Considering their impact, you might expect mosquitoes to get more attention than they do. Sharks kill fewer than a dozen people every year and in the U.S. they get a week dedicated to them on TV every year. Mosquitoes kill 50,000 times as many people, but if there’s a TV channel that features Mosquito Week, I haven’t heard about it.

This infographic does a number of things right from a design perspective, but the major point is that as humans we see the two-dimensional area of objects as representing the values.  This design uses both the width and height of the rectangles to visualize the scale of deaths caused by the various animals.

Sometimes it might be too subtle.  For example, the width is the same for the rectangles for tapeworms and crocodiles, but the height of the tapeworm box has twice the height to represent the value correctly.

The other thing it does well is to tell one story really well.  There’s isn’t any extraneous information like geographic locations or animal populations.  The infographic focuses on communicating one set of data.

Because the infographic will be shared online without the rest of the article, there are three piece of information that are missing from this design:

  1. The Gates Notes logo, or some type of identification of who published the infographic
  2. A copyright or Creative Commons license state to clearly identify the rights for people sharing the infographic
  3. The URL of the article where readers can find the original, full-size infographic and the associated text.

Thanks to Peter for recommending the link!

Tuesday
Apr082014

Where Does Your Money Go When You Die?

Where Does Your Money Go When You Die? infographic

Do you know what happens to your assets once you die? Gorman & Jones has created a flow chart infographic to answer the question, Where Does Your Money Go When You Die? If you have a Will, no worries! If you don’t, maybe this flow chart will convince you to write one once you see who will inherit your things!

For many people, the concept of death and the consequences for those we leave behind is scary. While dwelling on this subject can be unpleasant, it’s important to know that your family is going to be taken care of when you die. Do you know where your money is going? To get a better idea of what happens to our assets when we pass on, here is a guide to help answer the question, “Where Does Your Money Go When You Die?”.

What a great, informative topic for a law firm that covers estate law.  I wish the different splits of the estate were visualized, but overall a good topic and design.

I like that the design company is given credit in the footer, but it’s missing the URL to the infographic landing page.  The link to the Gorman & Jones home page is fine, but there aren’t any links to the infographic there, so it doesn’t help readers find the original, full-size infographic.

Thanks to Andrew for sending in the link!

Monday
Apr072014

Women and Fashion In the Digital Age

Women and Fashion: In the Digital Age infographic

The Women and Fashion In the Digital Age infographic from Digital Surgeons breaks down how much a women spends on each item. This infographic also creates categories for each woman based on her style sense. 

A household CPO (Chief Purchasing Officer), women dictate trends across fashion and media. Let’s take a look at where she’s spending her time & money.

Good data and simple graphics that add context to the numbers.  Love the icons and silhouettes and the minimal color palette.  Simple character illustrations like these keep the focus on the data, and not the illustrations.  However, there are two major infographic design lessons that can be learned form this design.

First, shading portions of odd shapes is always tricky, so in this design the shaded shopping bags and bottles don’t actually match the data.  The reader’s eye sees the area of the colored shapes, and this is usually straightforward when working with basic shapes like rectangles and circles.  However, even with simple circles, the designer can’t just calculate the height of shaded regions like a bar chart.  That only works with rectangles, because the area is directly proportional to the height.  The math to calculate the correct area of a circle segment requires a little more math from geometry.  There’s no clear formula to calculate the area of a wine bottle or a shopping bag, so the designer had to take their best guess.

Second, big fonts are not data visualizations!  I hate to see values on an infographic that aren’t visualized.  They provide no context for the readers, and are perceived as less important than the numbers that are visualized.  The job of a good infographic is to make information easier to understand, not just to share information.  Even simple bars under each component of a woman’s outfit in the first section would have helps make the data meaningful to the audience.

You won’t find a link to this infographic on the Digital Surgeons home page, so the infographic image file itself should include the URL back to the landing page in text.  That way readers that see this infographic on other sites can make their way back to the original, full-size version.  Many sites that post infographics, don’t link back to the original like I do.  Don’t make it hard for your audience to find your infographic!

Thanks to Peter for sending in the link!

Friday
Apr042014

44 Simple Daily Activities To Enjoy Your Work

44 Simple Daily Activities To Enjoy Your WOrk infographic

Here are 44 Simple Daily Activities To Enjoy Your Work created by OfficeVibe to help keep the motivation high and add some fun back in your work day!

You might think it’s a truism, but most people tend to forget this crucial fact:

You should always make the effort to build good habits that will make you healthier, happier, and more productive over time.

Also, when it comes to new habits, it’s important to remember that these are things to do for long term changes.

This infographic will give you an overview of 44 habits to improve your productivity, your health and the overall quality of your workdays.

A fun infographic for Friday!  There is some fantastic information included in here.  The topic choice will also have a long Online Lifespan, and has the potential to be relevant to readers for years.

The design is visually very busy.  I understand the color-coding of the different activities, and those should be the visual highlight.  The illustrations in the background should be less “noisy” with simpler illustrations and fewer colors.  I might even consider making the background illustrations grayscale to make the 44 activities stand out even more.

The font choices in the text boxes seems too small, and clicking the image on the infographic landing page doesn’t open up a larger version.  I think this was done to allow more of the background illustration to be visible, even though that shouldn’t be the focus of the design.  The designer didn’t want all of their background illustration work to be covered up by the important information?  This also made the great activity icons too small to understand.

The point scores for each activity were intended to add the element of gamifying these activities, but that gets lost in the overall design.  There aren’t any score total categories, so there’s no benefit to the readers from adding up their scores.

The additional text on the infographic landing page is a little out of control.  Every one of the 44 activities has a few paragraphs of text on the page providing more details.  WAY more information that readers will stick around for, but thankfully they kept that separate from the infographic design.  

The infographic should include the URL to the landing page so readers can find this additional information about the activities as well as the original, full-size version of the infographic.  They include the URL to the OfficeVibe home page, but there are no links to the infographic there.

Thanks to @JacobShirar on Twitter for sending in the link!

Tuesday
Feb252014

An Infographic Guide to Wedding Roles

An Infographic Guide to Wedding Roles

 

The Ultimate Visual Guide to Wedding Roles from Great Speech Writing helps clarify the complicated and misunderstood traditions behind who does what in a wedding.

Thinking about proposing; recently proposed; or just worried about what planning a wedding actually involves?  Big or small, at home or in a venue, it’s going to tale a lot of organising. When it comes to the wedding speeches we take the strain.  But there’s also a guest list to compile, a venue to book and countless people to arrange.  And in most cases, it’s something we only do once!  So here is the Great Speech Writing contribution: a wedding infographic to print-off, pin on the fridge and help you focus on who does what and when.  It’s not going to be easy, but at least you won’t have to worry about the speeches.

In terms of relevance, this is a great topic selection for an infographic from the publisher, Great Speech Writing.  It’s related to their business, but it is also a general interest topic that will be informative to a broad audience.

The topic also has a long Online Lifespan, which is how long the infographic will remain relevant to readers and continue to generate page views and back links.  Since the topic isn’t tied to any current events in the news, the infographic will be relevant for years to come.

The design is overly text-heavy, but I understand the design challenge.  Each action item should probably have an associated icon or illustration like the Joint Responsibilities section.  For example, a silhouette of a stripper pole dancing for the “Organise and host a memorable stag party” action item.  The design of an “Ultimate Visual Guide” should be much more visual!

The footer has the URL to the main front page of the Great Speech Writing site, but that doesn’t help readers find the original full-size infographic.  There isn’t a link to the infographic on the front page.  So the infographic should include the URL directly to the infographic landing page, so readers can find it even when people share the infographic in social media without an active link.

Thanks to David for sending in the link!


Monday
Jan132014

What Does the Colour of Your Car Say About You?

What Does the Colour of Your Car Say About You? infographic

If you think picking a car color was hard before, this infographic could make your decision easier or even harder. The What Does the Colour of Your Car Say About You? infographic published by Motor Click gives meaning to your choice in car color.

The wide variety of colors available has some questioning whether consumers make their selection based on simple preference, or whether or not the color of their vehicle somehow reflects their psychology. Whatever the reason, it cannot be denied that color plays a huge role in sales.

This is a good infographic design that takes information from the following text-only article and makes it visual: The Psychology Behind the Color of Your Car.  This design tells one story really well, and only takes a few seconds for the reader to understand.  Designed by Attwood Digital.

A couple issues with this design.  Obviously from a car company in the UK, the spelling of color/colour is oddly mixed throughout the design.  Also the data is a little bit questionable.  The article referenced isn’t the original source of information, and that article includes claims and quotes from additional sources.  Definitely take this information with a grain of salt.  There may be underlying credibility issues.

The footer should include the URL link back to the infographic landing page so the audience can find the original full-size version when they come across it shared on other sites.  For example, it’s had over 5,000 views on the Visual.ly site so far, but that submission does not link back to the original on the MotorClick site. So, all of that good traffic to view the infographic is not benefitting the original publisher at all.

Found on Visual.ly

Thursday
Dec122013

How To Boost Recovery After An Injury

How To Boost Recovery After An Injury infographic

How To Boost Recovery After An Injury from BodyHeal.com.au is a visual explanation infographic that uses illustrations and icons to explain the R.I.C.E. injury treatment process.

R.I.C.E. treatment is an acronym for: rest, ice, compression, elevation. It is commonly used to speed up healing and reduce pain and swelling caused by mild-to-moderate injuries, such as sprains, strains, and bruises.

The design uses a good combination of text explanations, character illustrations, icons and story layout to educate the audience about injury treatment.  Short text explanations effectively keep the information consumption quick and easy.

Some of the text is too small when reduced to fit on a blog (like this one), so the design should have included the URL back to the infographic landing page so readers can easily find the full-size original version.