About

Randy Krum infographic designerRandy Krum

President of InfoNewt.
Data Visualization, Infographic Design, Visual Thinking, Product Development and Marketing professional fascinated by good infographics.  Always looking for better ways to get the point across.

Infographic Design

Looking for help creating your own infographics?  Randy’s infographic and data visualziation design company:

InfoNewt Infographic Design

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Entries in cars (4)

Monday
Jan132014

What Does the Colour of Your Car Say About You?

What Does the Colour of Your Car Say About You? infographic

If you think picking a car color was hard before, this infographic could make your decision easier or even harder. The What Does the Colour of Your Car Say About You? infographic published by Motor Click gives meaning to your choice in car color.

The wide variety of colors available has some questioning whether consumers make their selection based on simple preference, or whether or not the color of their vehicle somehow reflects their psychology. Whatever the reason, it cannot be denied that color plays a huge role in sales.

This is a good infographic design that takes information from the following text-only article and makes it visual: The Psychology Behind the Color of Your Car.  This design tells one story really well, and only takes a few seconds for the reader to understand.  Designed by Attwood Digital.

A couple issues with this design.  Obviously from a car company in the UK, the spelling of color/colour is oddly mixed throughout the design.  Also the data is a little bit questionable.  The article referenced isn’t the original source of information, and that article includes claims and quotes from additional sources.  Definitely take this information with a grain of salt.  There may be underlying credibility issues.

The footer should include the URL link back to the infographic landing page so the audience can find the original full-size version when they come across it shared on other sites.  For example, it’s had over 5,000 views on the Visual.ly site so far, but that submission does not link back to the original on the MotorClick site. So, all of that good traffic to view the infographic is not benefitting the original publisher at all.

Found on Visual.ly

Monday
Oct212013

Cars of the Silver Screen

Cars of the Silver Screen infographic

Cars of the Silver Screen infographic by moneysupermarket.com.

Looking for car insurance can be a time consuming and expensive business. However, if you were trying to insure some of these film treasures you might expect a few extra zeros on the end of your premium! From the Ford Mercury that James Dean famously drove in his last film, Rebel Without a Cause, to the brand new Audi R8 e-tron that Tony Stark drives in Iron Man 3, cars have played a massive part in iconic film history.

However, it is not always the ultra-cool cars that steal the limelight in blockbuster movies. Quite often the most memorable cars are the most unlikely. Take, for instance the Cadillac ‘Ecto-1’ that the Ghostbusters used to get around the busy New York streets, or the Volkswagen Beetle that got into so many scrapes in the Herbie movies.

To celebrate these unlikely heroes, we’ve taken a look at the timeline of great cars of the silver screen.

Interesting topic choice for Money Super Market.  For successful infographics, choosing a relevant topic with related keywords and search criteria can make a big difference.  Good link bait brings views and links from readers that are interested in the topic, and ideally even raises awareness with potential customers.

I’d like to hear your opinion.  Is this infographic about cars from movies relevant to a site that helps people find car insurance?  Leave your thoughts in the comments.

Thanks Paul for sending in the link!

Thursday
Jun062013

Most Reliable Cars

Most Reliable Cars infographic

Are you looking for a new car? The Most Reliable Cars infographic from MoneySupermarket rates how reliable the manufacturers are as well as specific car models. The lower the score, the more reliable the car is. If your current car isn’t on the list. Maybe it is time to get a new one.

It is never a pleasant experience to find yourself stranded next to a broken down vehicle at the side of the road, particularly during the winter. Breakdown cover can help to reduce the pain somewhat, but it is still worth making sure that you pick the most reliable car available.

MoneySupermarket.com has therefore teamed up with Warranty Direct to put together the following lists which highlight the most reliable cars on the road. This is decided upon by taking into account overall reliability and the average cost of repairs for these manufacturers and models – coming up with an overall Reliability Index (RI) score. Just for reference- the average RI is 100, and the lower the score the better.

We’ve broken this down by both car make and by individual vehicle models to come up with a definitive list which could prove invaluable to you during the car buying process.

This is a really good use of bar charts.  The company logos or car photos and the relevant data is built directly into the chart so there is no need for a chart legend.  Very easy to read and understand.

Thanks to Mark for sending in the link!

Friday
Nov302012

The Dangers of Speeding While Driving

The Dangers of Speeding While Driving infographic

Of course you already know that speeding is dangerous, but The Dangers of Speeding While Driving infographic from Chucker & Reibach highlights some of the statistics behind traffic incidents that result from putting the pedal to the metal!

The dangers of speeding are certainly well known to most drivers, either by getting a ticket for speeding from law enforcement or being part of an accident due to someone driving too fast or even having a loved one be a victim of excessive speeding. This infographic provides statistics about speeding, including how often speeding results in a fatality, how much does speeding actually cost and what are the main reasons that people speed. In the end, any reason a driver gives for speeding will never be worth the potential costs.

I like this design, and it lays out the relevant statistics for the reader in an easy to understand layout.

A few suggestions I would make to improve the design:

  • Too many of the statistics are shown in a large font text, but not visualized
  • Needs a URL to the original landing page of the infographic so readers can find the original, full-size version on sites that don’t link back correctly.
  • Needs a copyright or Creative Commons license statement in the infographic itself
  • How does speeding make gas more expensive?  I think it means that your car will use more gas per mile with a lower fuel efficiency (gas guzzler), but the stat wording says that you would pay $0.24 more per gallon.
  • The “Where People Speed” section is hard to understand.  Does the statistic “47% speed on roads 50MPH or less” mean that the speeding accidents happen at speeds less than 5-MPH or the speed limit on the road is 50MPH or less?  The visual speedometer implies it’s the speed of the car, but I think the stat meant the posted speed limit on the road.

Thanks to Shell for sending in the link!