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Randy Krum infographic designerRandy Krum

President of InfoNewt.
Data Visualization, Infographic Design, Visual Thinking, Product Development and Marketing professional fascinated by good infographics.  Always looking for better ways to get the point across.

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Wednesday
Jun042014

How to Buy a Used Car: 12 Things You Didn’t Know About Car Buying

 

How to Buy a Used Car: 12 Things You Didn’t Know About Car Buying infographic

For some buying a used car is fun, for others troublesome. The How to Buy a Used Car: 12 Things You Didn’t Know About Car Buying infographic from Toyota Certified gives some interesting facts and tips on buying a used car.

Whether you’re in the market for a family SUV, or a sporty little two-seater just for you, buying a used car is something that most of us do at least once in a lifetime. Toyota recently did a fascinating survey that outlines 12 Things You Didn’t Know About Car Buying and found that 26% of us find the experience fun and interesting… and 52% of buyers have no idea what model they want until they step into the dealership! Check out this fun infographic that takes a closer look at America’s car buying experience and you may discover some interesting facts you didn’t know… and some helpful tips about buying your next used vehicle, as well.

Good design, and I love that Toyota Certified (the used car division of Toyota) is sharing some of their internal customer information publicly.  They definitely need to do a better job citing the sources of the data, but some of these statistics are clearly based on Toyota sales numbers.  Others like the “Top Brand Loyalty” that shows Toyota as #1 are suspect because no source is listed.

A few of the percentage statistics could be better visualized.  A percentage is always comparing the statistical value to the total possible of 100%.   So numbers like “53% of buyers prefer their first dealer interaction to be online” should be shown as a stacked bar totaling 100%.  Others like “80% of people used the Internet in their car research” weren’t visualized at all, which makes them feel less important and secondary information to the audience.

Data visualization errors like the doughnut chart of the “Most Popular Colors” just hurt the brand credibility.  You can’t have a pie chart or a doughnut chart that only adds up to 88%.  They must total 100%!

Thanks to Belinda for sending in the link!

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Reader Comments (9)

The color chart not adding to 100% is not the biggest issue to me. The fact that they are not the actual colors offered by car makers bugs me along with no legend to colors. Where are all the light purple cars on the road if they comprise 20% of the car market?

Where's black? Where's tan? Green? It must be 2% or less of the car market.

Otherwise an interesting infographic!
June 4, 2014 | Unregistered CommenterGlenn
very informative article, thx
June 5, 2014 | Unregistered CommenteriCars
I don't have the design knowledge to comment much on the aesthetics but I think the infographic misses the mark in that the title suggests I will come away with knowledge about the buying process when in fact it simply offers statistics about what the masses are doing.
The fact that people are very loyal to particular brands doesn't really help me. The fact that most people watch "Survivor" doesn't influence my choice, to watch or not, at all.
June 5, 2014 | Unregistered CommenterTerry W
Here is the 13th part that were missing. You should always have a pre-purchase inspection by a professional mechanic before anyone buy a use vehicle. You can get the best local mobile mechanic in your area here at http://www.carhelpout.com/location/
June 7, 2014 | Unregistered CommenterCarHelpout John
very informative, thanks
June 15, 2014 | Unregistered CommenterLokerpedia
Well, for me buying a used car was always a troublesome task simply because I was too skeptical about the condition and hidden flaws. However, I guess it is one of the best decisions that people take. Instead of inverting huge sum in new cars, buying a used one can save huge bucks. You article is great. Thank you for sharing.
June 26, 2014 | Unregistered CommenterBest Cars Oman
nice inforgraphics. thanks for sharing
July 8, 2014 | Unregistered Commenterkhushimehta
What a cool infographic - and very informative! Buying a used car can be kind of daunting sometimes, but it shouldn’t be. With these tips anyone can get started!
August 4, 2014 | Unregistered CommenterMehdi A
What a great infographic! So much information on used cars. When buying pre-owned vehicles, the more knowledge you have going in, the better off you will be.
October 13, 2014 | Unregistered CommenterMilosch's Palace

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