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Randy Krum infographic designerRandy Krum
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Data Visualization and Infographic Design

Infographic Design

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Entries in color (43)

Wednesday
Jan272016

Color Trends from 2015

Color Trends of 2015 infographic

Hopefully by now you have stopped mistaking the date for 2015. So as we say our final good byes to 2015, let us take a look back on the year with Shutterstock's Color Trends of 2015 infographic.

 

Color Infographic Video from Shutterstock on Vimeo

Shutterstock's data team identified the fastest growing colors over the past year by matching pixel data with image download behavior from our customers including brand marketers and creative professionals around the
world.

The report identifies four colors that have grown most in popularity this year are:
Color #01B1AE contains mainly GREEN color, considered cyan and a cool color.
Color #2e1a47 contains mainly BLUE color, considered a dark pastel violet color.
Color #40c1ac contains mainly GREEN color, also considered cyan and a cool color.
Color #1F2A44 contains mainly BLUE color, considered a very dark desaturated blue.

Also an interactive map illustrates the top colors making an impact in 20 countries around the world. 
Thanks to Jenn for sending in the link!
Monday
Oct052015

The Power of Visual Branding

The Power of Visual Branding infographic

Whenever you are trying to connect with a consumer, there are many factors to keep in mind. The Power of Visual Branding infographic from Silicone Wristbands Direct discusses how to successfully use promotional materials to connect with your target audience.

Top Tips for Making Visual Branding a Success!

When it comes to marketing and promotion, visual branding is vastly important, whether it is for a business, charity or even an individual product.

Silicone wristbands are a huge part of visual marketing and have been proven to have an excellent effect throughout the world, however, to make them work for you and your promotion it is important that you consider the visual qualities of your marketing products. This is why we have created this brand new infographic below that includes the best tips for making visual branding work for you!

Good explanation of the thought that goes into the products in their business market. Silicone wristbands are their business, and one of the wearables mentioned in the infographic. However, the infographic is very informative for anyone in the wearables market, which makes it highly shareable.

The footer should include both a copyright (or Creative Commons) license and the URL link directly to the infographic landing page. Most infographics include only the link the company's home page (like this one), but that makes readers have to search the site to find the original, full-size infographic the company published. 

Thanks to Karen for sending in the link!

Monday
Sep212015

The Art of Color Coordination

The Art of Color Coordination infographic

The Art of Color Coordination infographic from Kissmetrics is a lesson on how to use the color wheel when picking colors to combine. The infographic introduces you to a variety of harmonies and schemes that you can use to your advantage.

Colors affect us in countless ways - mentally and physically, consciously and subconsciously.

Psychologists have suggested that color impression can account for 60% of the acceptance or rejection of a product or service. A bad color combination can have the same negative effect as poor copy and slow load times. In this infographic, we will briefly discuss color coordination and how you can use this to your advantage when designing your site. Special thanks to @speckboy, @smashingmag and @onextrapixel.

Great intro to choosing colors for a color palette used in web design, infographics, and even presentations. I often talk about these color choice schemes in my workshops and classes.

Thanks to Ray for posting the link!

Friday
Sep112015

RGB vs CMYK

RGB vs CMYK infographic

RGB vs CMYK infographic from Card Printing explores the differences between the two color modes. Your use of the finished product determines which color mode you should choose. RGB is the best choice when it comes to digital uses, and CMYK is perfect for printed products!

CardPrinting.us presents an infographic weighing the pros and cons of using both RGB versus CMYK color codes in the printing process.

Colorful and informative in equal measures, the infographic is divided in sections detailing the identifiers, stats, arsenal, strengths, weakness, and the verdict for each spectrum. RGB (red, green, blue) is at the right side, and CYMK (cyan, magenta, yellow, black) is at the left. Graphics and text make the infographic easy enough to understand even for those who aren’t well versed in color spectrum and printing process.

Reading through the infographic can help clients and artists decide on which works best for them, especially since the arsenal section lists down the tools and media suitable for both RGB and CMYK. As well, they can get tips from the strengths and weakness sections, plus the final verdict which states that as far as the digital realm is concerned, RGB wins while CMYK is tops in print form.

Nice simple comparison that uses the side-by-side format to explain the basic differences between the color modes. Perfect to send to that manager or executive that has no idea what you're talking about!

The infographic should have visualized the stats, like the difference in the number of colors. Also the direct URL to the infographic landing page should be included in the footer.

Found on Downgraf

Thursday
Sep032015

The Psychology of Colors in Marketing

The Psychology of Colors in Marketing infographic

The Psychology of Colors in Marketing infographic is a comprehensive guide to what a colors means in marketing materials. The infographic, created by Homestead, not only covers the meanings of the colors but how to use contrast and the intensity as well. The last bit gives examples of how big corporations use the colors to their advantage.

Do you feel inexplicably calm when surrounded by a sea of blue water or a forest of green trees? Perhaps you feel a slight agitation when looking at a red stop sign or stop light?

The reality is that color has a powerful psychological impact - and that this affect can be harnessed by webmasters and digital marketers alike to promote different buyer behaviors online. To learn more, check out our new "The Psychology of Colors in Marketing" infographic:"

The infographic is a little text heavy, but does a good job of using black text and icons for the descriptions so the colors only appear when they are meant to convey meaning in the infographic as an example.

The footer should include a copyright (or Creative Commons) license statement and the URL web page address directly to the infographic landing page so readers can find the original full-size version when bloggers repost the infographic without a link. I always include a link back to the original but most do not.

Found on http://www.digitalinformationworld.com

Friday
Mar202015

The Top Color Trends of 2014

The Top Color Trends of 2014 infographic

Shutterstock has analyzed it’s collection of 40 million images to track color trends through the years. The newest infographic release, The Top Color Trends of 2014  explores the trend change from 2013 to 2014, as well as identifies the most popular colors in the countries that are Shutterstock’s top markets.

Earlier this year, we brought you Shutterstock’s annual Design Trends infographic, and now we’re following up with some facts and figures that are all about color. Using data from our collection of 40 million images and our 400 million all-time downloads, we analyzed which popular colors are set to dominate design in the coming months.

We know how important color is to design — that’s why we created two innovative color search tools, Palette and Spectrum. Color impacts everything: web and graphic design, fashion fads, even home decor. Some of the trends we saw this year, like a change from natural palettes to gray tones, reflected similar trends seen on Fashion Week runways and in home design. Others were influenced by global events like the World Cup, the continued rise of social media, and Pantone’s Color of the Year, Radiant Orchid. 

Check out the infographic below to discover which colors are en vogue around the world, then scroll on to see which images we used to create it, and to explore six colorful image collections inspired by the 2014 Color Trends infographic.

In the Trending Colors section, the infographic chooses to use a photograph dominated by a specific color, then trimmed the edges of the photograph to represent a timeline of the downloads of that color throughout the year. The lines may also predict where the color trends may be heading for next year.

The use of hex color numbers in the Top Color by County section provides a precise color definition. By doing this, the viewer can accurately pinpoint which shade of “purple” that is popular and use it. The colors use values are diverse enough that the circle sizes are different enough for the reader to see the differences.

Found on Shutterstock

Tuesday
Sep162014

Beer Colors

Beer Colors Cans Visualization Infographic

Beer colors is a fun design idea that combines packaging design with beer label design, these beer label designs imitate Pantone® color chips.  Maybe more of a data visualization of colors than a true infographic, but I love it!

Concept and design based on the color of the beer. Each type of beer is associated with its corresponding Pantone color. The typeface chosen is HipstelveticaFontFamily in its bold version by José Gomes, thanks for sharing.

Designed by Spanish creative agency Txaber, this series of beer packaging labels show each brew type represented by its corresponding official color. 

Beer Colors Bottles Visualization Infographic

Found on creativebloq and BoingBoing

 

Friday
Jun272014

The Basic Wine Guide

Basic Wine Guide infographic

The Basic Wine Guide infographic from Wine Folly is full of the helpful tips one needs when trying to understand wine etiquette. This infographic has tips about what glass each wine should be in, what the wine should be eaten with, some tasting tips, and other things.

The infographic is now available for purchase as a poster for $24.

Wine is more than just a drink; it’s a lifestyle, a survey into history, a gastronomic adventure, a study in farming and a way to explore different cultures. But with so many different angles to approach wine, how do you get started?

Fortunately, there are only a few basic techniques to learn as well as some common wine knowledge. With a little practice you will be over the hump of being a rudimentary wine ‘dabbler’ to becoming an upstanding wino, capable of ordering wine like a pro.

The wine for beginners infographic has the answers to your questions. Learn the different wine styles, wine glasses and tips on tasting like a wine connoisseur.

This design keeps the types of wine in the same order all the way down the infographic, creating a nice and tidy visual for anyone who is looking for specific information on the infographic.

Found on winefolly.com

Friday
Apr112014

Color, Value, and Evolution of Logos

Color, Value, and Evolution of Logos infographic

Logos are very important to a business. A good logo can sell itself, especially if the colors match the product correctly. Color, Value, and Evolution of Logos infographic found on Finances Online.

Do you know how colors influence your buying decisions? Why the charging bulls in the Red Bull logo are red? Or why McDonald’s double arches are yellow? It’s because the emotional power of logos is closely tied to specific colors.

It turns out, our emotions are results of the precise science of effective logo design. In fact, psychologists proved that famous logos are so wired into our brains, that at the age of 2 kids can already link a product with its logo in 67% of cases. You can find even more interesting facts about logos in our latest 

The meaning behind logo colors is always a popular infographic topic, and you can see some prior posts here.  This design goes a bit further by also looking at brand values, the cost to design some of the more famous logos and how some logos have evolved over the years. 

Some portions of the design are too visually busy, and hard for the reader to follow.  Too many different fonts makes the information hard to read, and too much text detracts from the appeal of the visuals.  However, showing the actual logo images is key to sharing this information, and they do a good job of including relevant examples.

I really like that they added a few “Tweetable Facts and Figures” on the landing page below the infographic to help encourage readers to share the infographic.  They even have convenient “Tweet This” links that will fill in the Twitter post with the text for the user. 

Thanks to Alex for sending in the link!

Wednesday
Apr092014

Color: Profiles & Printing Explained

Color: Profiles & Printing Explained infographic

It is frustrating when you go to print an image and it doesn’t look right. Color: Profiles & Printing Explained infographic from The Logo Company explains the differences between CMYK, RBG, and Pantone as well as when to use them.

Whether you are printing a single logo or a full promotional brochure, you want your marketing products to look sharp. Given this, it is important to understand the science behind color creation and printing techniques, so you can make educated decisions about how to produce the best images for every project.

To keep your logo and other imagery looking bright and vivid, there are three basic color profiles with which you should become familiarized. What works for your web page will not necessarily work for printed postcards. Choosing the right color profile is the essential first step in creating a beautiful image.

A bright, colorful infographic design almost always grabs the audience’s attention, and this design does a great job of showing the readers the differences between color profile methods.

On the infographic landing page, the infographic image is actually below all of the more-detailed text descriptions, and readers have to scroll down to see that there is an infographic at all.  The image should be at the top of the page with the additional text below to add more detail for readers that want the additional information.

The footer should include the URL to the infographic landing page so readers can find the original, full-size version, and also a copyright or Creative Commons license.  How are people allowed to share and/or modify this design?  Could another printing company put their logo on the design and publish it?  It’s not clearly stated.  A standard copyright license is assumed, which would not allow other companies to modify the design, but it really should be explicitly protected.

Thanks to Matt for sending in the link!