Randy Krum infographic designerRandy Krum
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Data Visualization and Infographic Design

Infographic Design

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Entries in color (45)


Electrocardiography Basics

Electrocardiography Basics infographic science illustration poster

Electrocardiography Basics is a new infographic science illustration poster design by Eleanor Lutz at TabletopWhale.com for Nerdcore Medical. You can purchase the printed poster for $19.99 from Nerdcore Medical.

This week’s collaboration with Nerdcore Medical was a fun chance to try a more simple style than I usually use. For this poster I wanted to show 11 different kinds of heartbeat EKGs in a colorful design.

I wanted to highlight the unique shapes of each EKG wave as the focal point of the poster. After trying a few different things, I decided to try and make a digital heartbeat “sunrise,” where each of the EKG waves defined a specific colorful section of the poster. I thought it would show off the simple shape of the waves, and also work as a practical way to section off the different descriptions.

I ended up designing each line in Illustrator, and then importing the shapes to Photoshop to add textured shadows, color overlays, and text. More... 

Eleanor followed up this design with a behind-the-scenes blog Rough Drafts and Sketches post about what went into her design process, and specifically the color palette selection process (a beautiful infographic design itself!).


The Top Colors of the Internet

The Top Colors of the Internet

Paul Hebert has done the research and visualized the Colors Used by the Ten Most Popular Sites on the Internet. You can see the fan chart above with changing background color that reveals some of the hidden colors.

The Internet is primarily blue!

Paul Hebert:

I was curious what colors were being used by large, popular sites, so I decided to find out.

By displaying the colors used in popular sites in a variety of ways we can glean interesting conclusions about modern trends in web design. Organizing the colors by hue, saturation and value provides viewers with a variety of different ways to view the data. Instead of forcing conclusions upon the user this visualization provides them with the information they need to draw their own insights. I scraped the data using PHP, then built the page using PHP, HTML, SCSS, and Javascript.

This data is current as of September 18th, 2016.

Although I've tried to make this site as accurate as possible there are some known issues which have not yet been resolved.
  1. Colors in images are not included.
  2. Some colors in stylesheets aren't actually used on the sites.
  3. Colors added by external javascript are not included.

All of the visualizations on the original site are interactive with pop-up information on the actual color, but you can see a few of the other static visualizations here.


Found on this great write-up by Wired


Color Trends from 2015

Color Trends of 2015 infographic

Hopefully by now you have stopped mistaking the date for 2015. So as we say our final good byes to 2015, let us take a look back on the year with Shutterstock's Color Trends of 2015 infographic.


Color Infographic Video from Shutterstock on Vimeo

Shutterstock's data team identified the fastest growing colors over the past year by matching pixel data with image download behavior from our customers including brand marketers and creative professionals around the

The report identifies four colors that have grown most in popularity this year are:
Color #01B1AE contains mainly GREEN color, considered cyan and a cool color.
Color #2e1a47 contains mainly BLUE color, considered a dark pastel violet color.
Color #40c1ac contains mainly GREEN color, also considered cyan and a cool color.
Color #1F2A44 contains mainly BLUE color, considered a very dark desaturated blue.

Also an interactive map illustrates the top colors making an impact in 20 countries around the world. 
Thanks to Jenn for sending in the link!

The Power of Visual Branding

The Power of Visual Branding infographic

Whenever you are trying to connect with a consumer, there are many factors to keep in mind. The Power of Visual Branding infographic from Silicone Wristbands Direct discusses how to successfully use promotional materials to connect with your target audience.

Top Tips for Making Visual Branding a Success!

When it comes to marketing and promotion, visual branding is vastly important, whether it is for a business, charity or even an individual product.

Silicone wristbands are a huge part of visual marketing and have been proven to have an excellent effect throughout the world, however, to make them work for you and your promotion it is important that you consider the visual qualities of your marketing products. This is why we have created this brand new infographic below that includes the best tips for making visual branding work for you!

Good explanation of the thought that goes into the products in their business market. Silicone wristbands are their business, and one of the wearables mentioned in the infographic. However, the infographic is very informative for anyone in the wearables market, which makes it highly shareable.

The footer should include both a copyright (or Creative Commons) license and the URL link directly to the infographic landing page. Most infographics include only the link the company's home page (like this one), but that makes readers have to search the site to find the original, full-size infographic the company published. 

Thanks to Karen for sending in the link!


The Art of Color Coordination

The Art of Color Coordination infographic

The Art of Color Coordination infographic from Kissmetrics is a lesson on how to use the color wheel when picking colors to combine. The infographic introduces you to a variety of harmonies and schemes that you can use to your advantage.

Colors affect us in countless ways - mentally and physically, consciously and subconsciously.

Psychologists have suggested that color impression can account for 60% of the acceptance or rejection of a product or service. A bad color combination can have the same negative effect as poor copy and slow load times. In this infographic, we will briefly discuss color coordination and how you can use this to your advantage when designing your site. Special thanks to @speckboy, @smashingmag and @onextrapixel.

Great intro to choosing colors for a color palette used in web design, infographics, and even presentations. I often talk about these color choice schemes in my workshops and classes.

Thanks to Ray for posting the link!



RGB vs CMYK infographic

RGB vs CMYK infographic from Card Printing explores the differences between the two color modes. Your use of the finished product determines which color mode you should choose. RGB is the best choice when it comes to digital uses, and CMYK is perfect for printed products!

CardPrinting.us presents an infographic weighing the pros and cons of using both RGB versus CMYK color codes in the printing process.

Colorful and informative in equal measures, the infographic is divided in sections detailing the identifiers, stats, arsenal, strengths, weakness, and the verdict for each spectrum. RGB (red, green, blue) is at the right side, and CYMK (cyan, magenta, yellow, black) is at the left. Graphics and text make the infographic easy enough to understand even for those who aren’t well versed in color spectrum and printing process.

Reading through the infographic can help clients and artists decide on which works best for them, especially since the arsenal section lists down the tools and media suitable for both RGB and CMYK. As well, they can get tips from the strengths and weakness sections, plus the final verdict which states that as far as the digital realm is concerned, RGB wins while CMYK is tops in print form.

Nice simple comparison that uses the side-by-side format to explain the basic differences between the color modes. Perfect to send to that manager or executive that has no idea what you're talking about!

The infographic should have visualized the stats, like the difference in the number of colors. Also the direct URL to the infographic landing page should be included in the footer.

Found on Downgraf


The Psychology of Colors in Marketing

The Psychology of Colors in Marketing infographic

The Psychology of Colors in Marketing infographic is a comprehensive guide to what a colors means in marketing materials. The infographic, created by Homestead, not only covers the meanings of the colors but how to use contrast and the intensity as well. The last bit gives examples of how big corporations use the colors to their advantage.

Do you feel inexplicably calm when surrounded by a sea of blue water or a forest of green trees? Perhaps you feel a slight agitation when looking at a red stop sign or stop light?

The reality is that color has a powerful psychological impact - and that this affect can be harnessed by webmasters and digital marketers alike to promote different buyer behaviors online. To learn more, check out our new "The Psychology of Colors in Marketing" infographic:"

The infographic is a little text heavy, but does a good job of using black text and icons for the descriptions so the colors only appear when they are meant to convey meaning in the infographic as an example.

The footer should include a copyright (or Creative Commons) license statement and the URL web page address directly to the infographic landing page so readers can find the original full-size version when bloggers repost the infographic without a link. I always include a link back to the original but most do not.

Found on http://www.digitalinformationworld.com


The Top Color Trends of 2014

The Top Color Trends of 2014 infographic

Shutterstock has analyzed it’s collection of 40 million images to track color trends through the years. The newest infographic release, The Top Color Trends of 2014  explores the trend change from 2013 to 2014, as well as identifies the most popular colors in the countries that are Shutterstock’s top markets.

Earlier this year, we brought you Shutterstock’s annual Design Trends infographic, and now we’re following up with some facts and figures that are all about color. Using data from our collection of 40 million images and our 400 million all-time downloads, we analyzed which popular colors are set to dominate design in the coming months.

We know how important color is to design — that’s why we created two innovative color search tools, Palette and Spectrum. Color impacts everything: web and graphic design, fashion fads, even home decor. Some of the trends we saw this year, like a change from natural palettes to gray tones, reflected similar trends seen on Fashion Week runways and in home design. Others were influenced by global events like the World Cup, the continued rise of social media, and Pantone’s Color of the Year, Radiant Orchid. 

Check out the infographic below to discover which colors are en vogue around the world, then scroll on to see which images we used to create it, and to explore six colorful image collections inspired by the 2014 Color Trends infographic.

In the Trending Colors section, the infographic chooses to use a photograph dominated by a specific color, then trimmed the edges of the photograph to represent a timeline of the downloads of that color throughout the year. The lines may also predict where the color trends may be heading for next year.

The use of hex color numbers in the Top Color by County section provides a precise color definition. By doing this, the viewer can accurately pinpoint which shade of “purple” that is popular and use it. The colors use values are diverse enough that the circle sizes are different enough for the reader to see the differences.

Found on Shutterstock


Beer Colors

Beer Colors Cans Visualization Infographic

Beer colors is a fun design idea that combines packaging design with beer label design, these beer label designs imitate Pantone® color chips.  Maybe more of a data visualization of colors than a true infographic, but I love it!

Concept and design based on the color of the beer. Each type of beer is associated with its corresponding Pantone color. The typeface chosen is HipstelveticaFontFamily in its bold version by José Gomes, thanks for sharing.

Designed by Spanish creative agency Txaber, this series of beer packaging labels show each brew type represented by its corresponding official color. 

Beer Colors Bottles Visualization Infographic

Found on creativebloq and BoingBoing



The Basic Wine Guide

Basic Wine Guide infographic

The Basic Wine Guide infographic from Wine Folly is full of the helpful tips one needs when trying to understand wine etiquette. This infographic has tips about what glass each wine should be in, what the wine should be eaten with, some tasting tips, and other things.

The infographic is now available for purchase as a poster for $24.

Wine is more than just a drink; it’s a lifestyle, a survey into history, a gastronomic adventure, a study in farming and a way to explore different cultures. But with so many different angles to approach wine, how do you get started?

Fortunately, there are only a few basic techniques to learn as well as some common wine knowledge. With a little practice you will be over the hump of being a rudimentary wine ‘dabbler’ to becoming an upstanding wino, capable of ordering wine like a pro.

The wine for beginners infographic has the answers to your questions. Learn the different wine styles, wine glasses and tips on tasting like a wine connoisseur.

This design keeps the types of wine in the same order all the way down the infographic, creating a nice and tidy visual for anyone who is looking for specific information on the infographic.

Found on winefolly.com