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Randy Krum infographic designerRandy Krum

President of InfoNewt.
Data Visualization, Infographic Design, Visual Thinking, Product Development and Marketing professional fascinated by good infographics.  Always looking for better ways to get the point across.

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Monday
Feb152010

My Digital Life 2.0: A Consumer Gadget Map

Presenting My Digital Life 2.0!  I’ve significantly updated the My Digital Life infographic I designed last year.  In addition to including many more gadgets and accessories in the graphic, I changed the connection lines to indicate either a constant or occasional connection.  The line arrows also indicate the direction of information flow (sometimes one-way, sometimes both ways).  You can see the high-resolution images on Flickr by clicking on the images.

 

 

The infographic highlights many of the decisions a consumer has to make with each new gadget they buy.

  • What kind of batteries should I use?
  • How much and what kind of memory will I need?
  • How do I connect to my existing gadgets and computers?
  • How will it work in my car?
  • Do I have an available connection?
  • Where can I add a new gadget (like a new hard drive)?

For the purpose of Product Development and Marketing, this is a fantastic way to map out the experiences a consumer faces and how new products will fit into their life.  For example, if you were at a company designing a new consumer electronic gadget how would your product fit into your target consumer’s life?  What decisions would they have to make about your product?  Is it easy for them to understand if your new product will work with their existing setup?

Even if you’re only a headphone manufacturer, it’s incredibly important to understand the whole consumer experience.

 

 

You’ll notice that the map began to form natural groupings that I call experience zones.  Here’s a modified version that highlights six specific areas of experience: video, audio, phone, photos, computing and mobile.  From an average consumer perspective, I know I’m missing two potential additional areas: Gaming and Reading.  I don’t own a gaming console (Xbox or Wii) and I don’t own an e-reader (Amazon Kindle or Sony Reader).

Since I’m a technology geek, I already understand how all of these connections work…in my head.  I’m the one who set them up and I use them every day.  However, imagine your parents or grandparents trying to understand all of these connections, and that doesn’t include the software communication between many of these gadgets.

I’ve added a few new types of connections, and included the different line types in the legend.  I also took a few liberties with the connection types.  “Snap Together” indicates any type of physical connection, like the Ear Jams snapping onto my Apple Earbuds and also the iPhone snapping into the car mount.  I left the camera memory cards as USB connections without getting into any more detail of the inner connections in the cameras.  The legend is not truly necessary because in true Tufte form, I included the connection icons in each of the connection lines, but I decided to leave the legend in to identify any icons that people aren’t familiar with.

The biggest challenge in designing the infographic, was arranging everything so that none of the lines crossed.  To make this happen, I ultimately had to skip a couple connections.  I have used the Etymotics earbuds with the MacBook occasionally, but that connection line would have been horribly ugly, crossing the entire graphic.

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  • Response
    How many tech devices do you currently own/use? That's something Randy Krum at Cool Infographics set out to figure out, not only listing all his digital devices, but connecting them visually in relation to their "constant or occasional connected use"....
  • Response
    [...]Cool Infographics - Blog - My Digital Life 2.0: A Consumer Gadget Map[...]

Reader Comments (35)

Thanks for this. Can this be cited/shared/built upon for academic (non profit) use? Under what license are you sharing it? Thank you.

February 15, 2010 | Unregistered CommenterErnesto

Ernesto, contact me through the email contact form and we can discuss. I release it under standard Copyright, so you need my permission to reprint or distribute.

Randy

February 15, 2010 | Registered CommenterRandy

Thank you, Randy. Will email you.

February 15, 2010 | Unregistered CommenterErnesto

I will make a review for this gadget. looks like this good gadget

February 15, 2010 | Unregistered CommenterUse Gadget
this is my first come to your blog,and i read agood information that you put in here..good job i like it
keep going thanks.

I am also curious as to how my digital life will look like. I can barely imagine how much technology we use today. Even though I'm not really a techie, I really use lot of gadgets and utilize different networks everyday.

Duncan Samuel
June 8, 2010 | Unregistered CommenterDuncan Samuel
In my digital life image, the use of gadgets seems to be quite low. The reason behind that is unfortunately I don't have much knowledge about gadgets and all that stuff and just because the same sake I visit different articles to gain more and more about gadgets.
September 24, 2010 | Unregistered CommenterRefurbished Computers
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December 21, 2010 | Unregistered Commenterrefurbished computers
Seems complicated. I thought digital was to improve quality of life.
December 23, 2010 | Unregistered CommenterMini monster trucks
Very true information, in every business needs to understand consumer requirement, test and preference. Every manufacturer need to find his target consumers and according to the target requires making product which consumer like to use and enjoy the quality at maximum level.

I really like the stuff you have added here.
Nice read.
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January 28, 2011 | Unregistered Commenterrefurbished computer
Amazing maps.You have eminently pointed out how a contemporary age man is surrounded by all these gadgets and how his life depends upon these gadgets.
March 1, 2011 | Unregistered CommenterCrestron
My goodnes, it's scary to think how we're goverend by so much technology. I

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March 1, 2011 | Unregistered Commentercolin Armour
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March 14, 2011 | Unregistered Commenterdelld620
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March 22, 2011 | Unregistered Commentercheap computers
You are right human life has been entangled by these gadgets These gadgets are playing a vital role in daily life and this is called information at finger tips.
March 28, 2011 | Unregistered CommenterFranking Machine
It's always amazing reading or commenting on a blog from which we get a full knowledge. Same as here I have found some really interesting information which is simply a great boost to my knowledge.
the blog is so informative and i like it too much as it is so informative i didn't get this type of blog before it and its glad to read it that how from natural groupings to connection gets connectivity its long chain its so good to read..
April 19, 2011 | Unregistered CommenterREURBISHED LAPTOP
You have eminently pointed out how a contemporary age man is surrounded by all these gadgets and how his life depends upon these gadgets.
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April 23, 2011 | Unregistered Commenterbelajar komputer
Indeed a very good read! Very informative post with pretty good insight on all aspects of the topic! Will keep visiting in future too!
I'd like to see the big picture.. It's really interesting but I can hardly see anything on that somewhat small version...
May 21, 2011 | Unregistered CommenterPeter
Peter, click on the image in the post above, and it will take you to Flickr where you can see the high-resolution poster-sized version.
May 23, 2011 | Registered CommenterRandy
I will make a review for this gadget.
June 2, 2011 | Unregistered Commenterrunescape gold
Oh yeah! That is more like it... and so much more impressive too =)
Anyway - it is very specific that cool map of yours - I'm guessing that you have all that gear in your household =)
Plus I don't see a PC beside that mac, so you gotta be an apple guy - and it all connects and fits...
June 3, 2011 | Unregistered CommenterPeter
so much more impressive!
June 6, 2011 | Unregistered Commenterwow power leveling
This Gregory seems to be one more jerk, nerd or simply, one more poor guy. One more of those millions of people whose lives are more virtual than real. More online than on the ground.
Please; let´s try to be better persons, better human beings. Being better doesn´t mean owning more expensive stuff. Always trying to have "the last technological usless invention".
And dear Gregory and those millions of ultratech people; at the end of the day you´re lonely crying, surrounded by thousands of dollars in ultra tech devices, spoiling them with your tears...
June 7, 2011 | Unregistered CommenterGonzalo
I really like your writing style, superb information, thankyou for posting
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February 21, 2013 | Unregistered CommenterDissertation Writing
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