About

Randy Krum infographic designerRandy Krum

President of InfoNewt.
Data Visualization, Infographic Design, Visual Thinking, Product Development and Marketing professional fascinated by good infographics.  Always looking for better ways to get the point across.

Infographic Design

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Consulting | Data Visualizations

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Wednesday
Sep172014

The Evolution of iOS from iOS 1 - iOS 8

The Evolution of iOS from iOS 1 - iOS 8 infographic

On iOS 8 launch day, The Evolution of iOS from iOS 1- iOS 8 infographic is a timeline of the iOS systems from 7 Day Shop. The infographic shows the evolution of the home screen, app icons, and the most noteworthy features.

This week saw the launch of the highly anticipated iPhone 6, iPhone 6 Plus and iWatch. Apple also announced that iOS 8, the operating system that will run both of the new iPhones will be made available for download on September 9th, 2014.

In light of the evolutionary change of the iOS, we decided to dig a little deeper to the first ‘iPhone OS’ right through to it’s latest iteration iOS 8. It’s development both in the hardware and software front over just only 6 years is beyond remarkable.

We have charted the evolution of the home screen, app icons and the most noteworthy features of each iOS.

It’s a tall design with a lot of information, but the visuals help out tremendously.  There’s way too much text in this design, and they chose to make the font size too small to fit it all in.  For the new features added with each major upgrade I would remove the text descriptions, and just keep the titles.  Keep the design simple.

This is a good example of an informative infographic capitalizing on a hot trending topic. There’s no hard sales pitch or even a call-to-action. This makes people more willing to share the infographic, and 7DayShop.com just put their logo in the footer to claim credit and build their overall awareness and credibility. They should have included the URL link to the original infographic on their site to help readers find it. Especially on a design this big, because most blog and social shares will post a smaller thumbnail version.

Are the new features compelling you to upgrade to iOS 8? Did you order the new iPhone 6? Let me know in the comments!

Thanks to Kunie for sending in the link!

Wednesday
Mar052014

Hungry Tech Giants

Hungry Tech Giants Interactive Infographic

Hungry Tech Giants is a cool infographic from Simply Business that is both zoomable and interactive!  To put them into context, the design visualizes 15 years of tech company acquisitions by Apple, Google, Yahoo, Amazon, And Facebook.

2013 was a busy year for tech acquisitions.

With competition in the tech space heating up, Apple, Amazon, Google, Yahoo, and Facebook collectively executed 65 acquisitions in 2013 alone.

Yahoo was the biggest acquirer of 2013, buying a total of 25 companies following the hiring of its new CEO, Marissa Meyer.

Although Meyer is best known for her acquisition of Tumblr, the majority of her deals have bought engineering talent in an effort to build Yahoo as a serious challenger to Google.

Apple also had their biggest ever year for acquisitions in 2013, with ten purchases in total.

To see all of the acquisitions in detail, please visit our interactive microsite.

Each acquisition is appropriately placed on the timeline, and shown as a circle sized to match the total acquisition price.  Solid circles shown known prices, and open circles are not sized because the acquisition amount was never released publicly.  The circles are also color-coded to represent the different categories.

The interactivity allows you to select which categories to show, and when you hover over any particular acquisition, the acquired company name is shown with a link to the press release or news story announcing the acquisition.

The zooming controls allow you to adjust the date range shown, which helps identify many of the overlapping circles.  Clicking on the company logos on the left also brings up the data table which shows all of the known values, dates and includes the links to the press releases.  A very good way to establish credibility and make your data sources transparent.

The overall design is meant to be very detailed and allow the audience to dig in and explore the data.  At the macro level, the infographic clearly puts Facebook’s $19B acquisition of WhatsApp into context as the largest tech acquisition of all time!

Found on TechCrunch and Cult of Mac!

Friday
Nov152013

Two Years Without Steve Jobs: Has Apple Crumbled?

Two Years Without Steve Jobs: Has Apple Crumbled? infographic

Has Apple Crumbled? is an infographic from WhoIsHostingThis.com that takes a close look at the business and financial results of the last couple of years under Tim Cook’s leadership.

With the passing of Steve Jobs in 2011, many tech industry experts were quick to predict that his company, Apple, Inc., would soon falter without its charismatic founder at the helm. Yet in the years since Jobs’ successor, Tim Cook, has taken the wheel, Apple has not only continued on, but flourished.

The design starts off well, but gets lazy towards the bottom with a number of statistics shown in text only, and not visualized.  Readers will perceive these values as less important and visually skim right over them.  With a mix of visualized data and text only data, the text only values are perceived as secondary information and often ignored.

I really like the character illustrations. They are minimal, but still easily recognizable.  The same goes for the product icons.  Minimal but easily recognizable.

The footer does a good job with sources and the company logo, but should have also included the URL link back to the original infographic landing page so readers can find the full-size original version.

Found on MacTrast.com

Friday
Nov082013

Apple Release Patterns

Apple Total Release Patterns infographic

Apple Release Patterns is a new personal project of mine, and you can find the full-size original versions on a new, dedicated landing page on the InfoNewt.com site.  Every few months Apple releases a new product update or redesign, and the rumors start flying about what the upcoming product will be during the preceding weeks.  For better or worse, those speculations are often based on what was released in the same timeframe the prior year.

This data visualization lines up vertical columns for each year, starting with 2007.  I decided that anything further back wasn’t really relevant to Apple’s current practices.  Each product release is then mapped onto the calendar, showing a pattern (or lack of pattern) to the product releases.  If the product announcement was separate from the actual release date, I mapped that date as well.

This data was ripe for a visualization.  When I tried to look at the historical dates of product releases, the information was scattered across multiple sites, confusing and difficult to gather.  Some information was contradictory, which required further investigation.  So, the data topic itself was a good target for a clear, easy-to-understand visualization.  However, the design with all of the products was too complicated visually to perceive any defining patterns.  So, I created separate versions that break out the products into 3 categories, and those are much easier for readers to see the patterns.

Apple iOS Release Patterns infographic

For iOS devices (iPod, iPad, iPhone and AppleTV) you can see the pattern shift in 2011 for most of the products to a Fall timeframe.  You can also see a recently consistent announcement date with the product release the following Friday.

Apple MacBook Release Patterns infographic

For Apple’s laptop line, the MacBooks, you can see the MacBook Air has become a regular release during the Worldwide Developers Conference (WWDC) in June, and the MacBook Pro gets fairly regular updates twice a year, usually just to update the internal specifications.

Apple Desktop Mac Release Patterns infographic

The desktop Mac line doesn’t seem to show much pattern at all.  They might get an update each year, but the timing is erratic.  Sometimes they are part of WWDC, sometimes part of the Fall iOS events, and sometimes completely on their own.

I’m going to keep updating these on the landing page as Apple releases new products in the future (upcoming iPad Mini 2 Retina and Mac Pro still need to start shipping this year).  I want these to become a valuable resource every time the Apple rumor mill heats up about the next product announcement.  If you use the embed code on the Apple Release Patterns landing page, your site will also display the updates automatically as they become available.

This is version 1.0.  I have some ideas and improvements I want to make in future versions, but I would love to hear your thoughts as well.  Post any suggestions or feedback in the comments below.

Monday
Sep302013

10 Things You Probably Didn't Know About the iPhone

10 Things You Probably Didn't Know About the iPhone infographic

10 Things You Probably Didn’t Know About the iPhone from NextWorth takes a look at some of the amazing stats and facts about Apple’s flagship product.

Designed by InfoNewt, this infographic is a good case study in topic selection and release timing.  September was a month full of Apple iPhone news and hysteria surrounding the release of the new iPhone 5S, the iPhone 5C and the major upgrade to iOS 7.  There were a bunch of infographics released about the rumors surrounding the new phones, but as soon as the new iPhones were officially announced all of the rumor designs became obsolete.

The topic choice and data visualized in this design has a much longer online lifespan.  The content about the history and growth of the iPhone will be relevant for at least a year, maybe longer.  The infographic will continue to drive traffic and links to the NextWorth site.

Monday
Jul292013

A #Sworcery Infographic

 

A Sword and Sworcery Infographic

Two years ago Superbrothers: Sword and Sworcery EP was one of the first great games released that was designed specifically for the Apple iPad. Designed by Capybara Games, the game was also later released on iPhone, Android, Windows PC, Linux and Mac based on the huge success of the iPad version.

To celebrate the 2nd anniversary, Capybara Games released the Sword and Sworcery Infographic, and that’s cooler than a Trigon Trifecta!  (Also available on the SwordAndSworcery.com site)

From the Capybara Games site:

 

On March 24th, 2011 Superbrothers: Sword & Sworcery EP launched on iPad. The first hours after its release were exciting, stressful, celebratory and even terrifying (as game-centric twitter feeds exploded). We watched as the game hit the top 10 paid games chart before we were even featured. Leading up to launch we knew we had made something cool. After launch we knew there was an audience that appreciated it.

Over the next 2+ years, we brought the game to PC, Mac & Linux. We collaborated with the amazing folks from 8-4 to create a version specifically for Japan. With the help of Apportable, we brought the game to Android. We joined our close friends in the most successful Humble Indie Bundle of all time, and joined a great Android Bundle as well.

With over 1.5 million copies sold, it’s pretty obvious that #Sworcery has been a resounding success. And we’d like to share a few details of that success with you. There’s not that many titles out there that began on iOS and made their way to this many other platforms over time, so we hope that this info is helpful in some way/shape/form.


From such a visual game design, I would have liked to see the chart labels as icons of the companies instead of just text labels. Even better as 8-bit icons similar to the design of the game.

 

As I mention about many infographic designs, the URL to the original infographic landing page should be included in the footer of the design so readers can find the full-size version of the infographic. I had to shrink the infographic image to fit on the blog, like many people, and I always try to link back to the original source. Not everyone is good about linking, and you want the readers to be able to find their way back.

As a bonus mini-infographic, they also released some of the stats behind the music by rockstar & critically acclaimed composer Jim Guthrie soundtrack, Sword & Sworcery LP - The Ballad of the Space Babies, also available on the iTunes store.

Jim Guthrie Stats infographic

Found on The Verge and Daring Fireball.

Monday
Jul292013

Apple's Infographic Timeline Poster

Apple Celebrates 5 years of the App Store infographic timeline poster

Apple just released the infographic timeline poster, Apple Celebrates 5 Years of the App Store.  Copies of this poster were sent to various members of the press.  The above photo is from Lauren Goode from All Things D.

If anyone has a copy they don’t want, I would love to get a copy!

Sadly, no high-resolution versions of the poster are available online, but the data is available to view from within the iTunes Store.  You can see the images, icons and events, but they aren’t laid out like the poster timeline.  You can view the events in iTunes by following this link.

Found on All Things D 

Monday
Jul012013

How Apple Are You?

How Apple Are You? infographic

Do you think you’re Apple’s number one fan? Take the test on the How Apple Are You? infographic from mackeeper.com to see how you match up! Fancy a new tattoo soon? How about an Apple?

You think you know everything about Apple? Would you call yourself an Apple Fan? How about checking the level of Apple in your blood, would you be up for that? Check out our awesome info-graphics and find out how Apple you are! Make sure you share this with your buddies!

I’ll admit I scored a 155, so I’m a fairly hardcore Apple fan.

Where’s the URL to the original infographic landing page?!?

Thanks to Shelli for sending in the link!

Monday
Apr302012

Just How BIG Is Apple?

Watch out New York! There’s a new Big Apple in town! The Just How BIG Is Apple? infographic from bestcomputersciencedegrees.com illustrates how important Apple really is to us.  Pardon me while I check a text on my iphone and post this with my Mac…

It is the first company to successfully pivot from computer maker to device maker. And its devices are now ubiquitous, its annual new product releases are among the most anticipated in the world and it recently announced it would begin issuing a dividend to its stock owners expected to generate $10 billion in the first year alone. There is also speculation that Apple will enter into the payments market in the near future (allowing its handheld products to serve in the same fashion as a credit card). This alone would turn them into a trillion dollar company.

Love this clean, easy-to-read design.  I understand the sized red bars surrounding the world map, but the GDP values are so close to each other that this visualization makes it very hard to compare between countries.  A rose diagram behind the world map might have worked much better.

I love the use of the company logos to make the bar chart more visual.  The work “billion” could have been removed from each of the values, and made into the chart scale.  There’s one bar between Google and P&G that is missing it’s company logo.  The bar chart makes this very easy for the reader to compare values between the companies, and it should identify the date these market capitalizations were gathered since these values change every day.  It also needs a copyright statement, and the URL of the origianl infographic post so readers can get back to the original high-resolution infographic. 

Found on Infographic Journal

Friday
Mar162012

Client Infographic: Streamlining your Digital Life with the new iPad

With the Apple event last week announcing the release of the new iPad, the Streamlining your Digital Life with the new iPad infographic from NextWorth takes a look at the history of the electronic devices that the iPad has replaced in our lives.  A true multifunctional device, the iPad has replaced many of our separate gadgets.

The digital world is converging on a revolutionary all-in-one device, the powerful, brand-new iPad. These are the iconic portable devices that led to (and are to some extent being replaced by) Apple’s innovation.

The lines are color coded to connect the types of devices in the timeline, and show any devices that had multiple functions of their own (like the Eee PC 701).  Using a treemap in the iPad image, it also shows the amount of time spent using the different functions on the iPad from average consumers.  The use of illustrations instead of photographs of all these devices keeps the design simple and focused on communicating the data.

Finally, using their own internal data, an assortment of prices are shown of the current maximum values that consumers can get by trading in their now-obsolete gadgets.  With a handful of the right gadgets, you could easily get enough money back to pay for a brand new iPad!

All of the essential information is included in the design: data sources, brand logo, URL of the original high-resolution infographic landing page, company logo, copyright statement and even a mention of the designer (nice job Jeremy!).

This was an infographic design from my own company, InfoNewt, and of course, the team at NextWorth was fantastic to work with!