About

Randy Krum infographic designerRandy Krum

President of InfoNewt.
Data Visualization, Infographic Design, Visual Thinking, Product Development and Marketing professional fascinated by good infographics.  Always looking for better ways to get the point across.

Infographic Design

Infographics Design | Presentations
Consulting | Data Visualizations

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Entries in client (40)

Monday
Aug122013

Design Client Engagement Poster

Design Client Engagement Poster

The Design Client Engagement Poster argues that a positive client experience can lead to a sustainable business. The poster separates the experience into 3 phases. The Pre-Service Phase is about client’s expectations, the Service Phase is about the client’s experiences, and the Post-Service Phase is about client satisfaction/dissatisfaction. This poster can be found on Design Client Engagement.com and is available for purchase for $25 + shipping here.

A positive client experience with your service can lead to more clients and ultimately, a sustainable business. A service does not exist in isolation; it is a string of experiences made up of touchpoints over time. Like a chain that will break at the weakest link, the client experience will break at the weakest touchpoint.

Cool visual explanation design created by Matt Pasternack from Nack Creative can be found on www.designclientengagement.com!

Tuesday
Jul022013

Can Washroom Soap Can Make You Sick?

Can Washroom Soap Can Make You Sick? infographic

Can Washroom Soap Can Make You Sick? from GOJO Industries brings to light a growing health risk in public restrooms everywhere.  Restaurants, offices, stores, hotels and more.  Those bulk soap dispensers (on the wall or built into the counter) that janitors refill by just pouring in more soap can easily become infected, and the bacteria can survive and grow inside the soap dispenser!  Yuck!

It’s hard to believe, but you could actually walk away with more bacteria on your hands after washing with soap from a refillable bulk soap dispenser in a public restroom. The contamination could even include fecal matter!

How could this be? Check out the infographic below to find out how this happens, discover smart alternatives, and see how you can help protect your family’s health by being a voice for change.

Designed by InfoNewt, this design walks the reader through a clear sequence of information.  It conveys a simple story with easy to understand information and clear sources for credibility.

  • What’s the problem? 
  • How does it happen?
  • What’s the specific risk?
  • What’s the solution to the problem?
  • What can the reader do?

This is a persuasive infographic design that ends with a very specific call-to-action.  Sign the e-petition online to support the cause or forward the infographic to someone that can make a difference.

Monday
May202013

Common Causes of Tummy Aches in Children

Common Causes of Tummy Aches in Children infographic

Common Causes of Tummy Aches in Children from Tummy Calm is guide for all parents, because all kids get unexplained stomach aches at some point.   The infographic does a good job of clearly walking the audience through the potential symptoms, causes and remedies.

A tummy ache can be a frustrating symptom to understand in small children.  While it’s a common problem, there are a wide variety of potential causes.  This infographic reviews many potential causes of stomach ache and offers pros and cons to potential remedies.

Designed by InfoNewt, this infographic is much more visual explanation and less data visualization.  Health-related topics are also designs that you need to be careful with.  You want to provide good information to the audience, but you don’t want to be interpretted as advising medical care.  The design was carefully worded to be helpful to parents, but also reviewed by a pediatrician to make sure the information presented didn’t cross the line into providing medical advice.

Monday
Apr292013

What Guests Want...at Hotels

What Guests Want at Hotels infographic

Hotels.com has released the 2013 version of their Global Hotel Amenities Survey, summarized in the infographic What Guests Want.  Part of an ongoing series from Hotels.com on their press site, the infographic takes a fun look at what hotel-stayers value most.  Apparently everyone wants free WiFi!

You just checked into your favorite hotel and are ready to enjoy all it has to offer. What kind of amenities inspire you? We surveyed travelers from all over the world to see what perks they valued most when spending a night away from home. 

The infographic is an additional content piece to the release of the complete survey, Global Travelers Want To Stay Connected And Comfy.  The Hotels.com press site is primarily targeted at an audience of hotel industry executives and the news media, and they maintain a dedicated infographics page.  The addition of the infographic to the press release helps to make the often dry survey data more engaging, and additional press releases were also published to highlight some of the hidden gems in the data: Danish Hotel Guests Most Honest; Americans Come In 23rd Place

Designed by Jeremy Yingling with InfoNewt, the infographic is essentially an executive summary of the much larger survey report that Hotels.com publishes each year.

I’ve posted a short, behind-the-scenes Q&A with Hotels.com about their experiences using infographics on the InfoNewt blog.

Monday
Nov122012

The Explosive Growth of Infant Prescriptions

The Explosive Growth of Infant Prescriptions GERD PPI infographic

ColicCalm.com has released a new infographic exploring the incredible rise in the number of infant prescriptions.    Education before medication, please explains the diagnosis, treatment and potential side effects of infant GERD.

Are Infant Reflux Drugs Worth the Risks?

The number of babies prescribed acid suppression drugs such as H2 blockers and PPIs grew 8-fold during 2002 to 2009, but fewer than 10% received any diagnostic testing for GERD (Gastroesophageal Reflux Disease). Some pediatricians are growing concerned that the “epidemic” of infant GERD cases is actually due to over-diagnosis, especially since clinical trials show acid blockers work no better than a placebo and can actually lead to short term and long term side effects. The FDA has not approved PPIs for treatment of GERD in children younger than one year.

Designed by InfoNewt, this design follows the 3-part story format really well.

  1. Introduction: What is GERD? - background information
  2. The Main Event: The Explosive Growth of Acid Blockers - the surprising statistic visualized
  3. Conclusion: What’s the harm? - potential side effects

The topic is potentially controversial, so the design carefully sticks to only sharing the facts and research about infant GERD, and includes an exhaustive source list.  The other critical design elements are also included in the design, like the Creative Commons license and the infographic landing page URL so anyone can find the full-size original. 

Thursday
Nov012012

Finding the Productivity Sweet Spot at Work

Finding the Productivity Sweet Spot infographic

 

The Finding the Productivity Sweet Spot infographic from NICE.com takes a close look at how employees waste their time online at work, but offers a better solution to manage employee productivity.  Don’t cut off Internet to your employees!  Instead, manage their personal time online to a reasonable level and everyone wins!

Everyone wastes a bit of time at work, and some of the key sources may surprise you. It’s not just the internet that can cost employers time at work. Read our infographic on time wasting at work to understand if fantasy football or facebook causes us to procrastinate more.

There is an ideal balance of non-work activity that keeps people refeshed and employees engaged. It’s just unrealistic to expect 100% efficiency through the day. Distractions at work existed before the Internet. The key for companies is to manage these time wasters at work to an ideal level. 

Designed by InfoNewt, the infographic walks the reader through a 3-part story…

 

  1. How much time is being wasted at work?
  2. What are employees doing during this wasted time?
  3. What’s the ideal amount of time to let employees have personal time online?

 

 Big thanks to the team at NICE!

Monday
Oct012012

Honda Accord: 30 Years of U.S. Production

Honda Accord 30 Years of American Craftmanship infographic

Honda Accord: 30 Years of American Craftmanship is a large infographic from Honda America that was released as part of the release of the new 2013 model design of the Honda Accord in August.  Designed by Jeremy Yingling with InfoNewt (my company) this is a very brand specific, marketing-style infographic.

IN 2012, HONDA WILL MARK 30 YEARS OF ACCORD PRODUCTION IN THE UNITED STATES.

The first Japanese nameplate manufactured in the U.S., the second-generation Accord first rolled off the Marysville, Ohio assembly line in November of 1982. In the 30 years since, more than nine million U.S.-built1 Accords have helped define American manufacturing craftsmanship. The all-new 2013 Honda Accord will once again redefine space efficiency and driving joy in the midsize class, signaling the start of Honda’s next three-decade chapter of building the Accord in America. 

The 2013 model becomes the ninth major design generation of the Accord.  This gave us the opportunity to highlight differences each major model design has brought to the Accord over the last 30 years.  The design visualizes the major technical specifications, the major advancements included in the Accord and shows the multi-year periods that each design generation was available.  The eye-catching color-waterfall shows the available exterior colors available for every model year, and the milestones along the left-side of the design show the progression to reach a cumulative total over 9 million Accords produced in 2012 coming out of the manufacturing plant in Marysville, OH.

Honda has done a great job of utilizing this one infographic design in a handful of different ways.  The infographic was initially used as 9’ banners at the Honda press events, and included in the press kits provided to everyone invited to attend.  Honda has now released the infographic online on the Honda News page on Flickr, making the design available to everyone.

Wednesday
Sep192012

Sip Statistics 2012

Sip Statistics 2012 infographic

A great way to wrap up the summer, the Sip Statistics infographic was a joint design project with Hotels.comTGIFriday’s and InfoNewt (my company).

The Hotels.com® Sip StatisticsTM uses data from T.G.I. Friday’s to help travelers do as the locals do and follow their drink-clinations by identifying favorite drinks in popular cities. T.G.I. Friday’s has also provided cool new summer drink recipes below to keep that summer feeling going all year round. 

The design combines Hotels.com Average Daily Room Rate information from the top U.S. cities with the geographic popularity of TGIFriday’s top summer drinks in those same cities.  A fun, engaging way to share some internal information only available from these two companies.

The room rates are clearly compared in rank order with the bar graph linked to the map locations, and the most popular drinks are also shown in rank order for each city using both unique drink galss icons and color coding.  The icons and color coding are carried down the design to the recipe section, where the drink content proportions are shown with a pie chart visualization.

Thanks to the teams at both Hotels.com and TGIFriday’s!

Monday
Aug272012

The Visual History of Swimwear

The History of Swimwear Swimsuits infographic by Backyard Ocean

The History of Swimwear infographic is a visual timeline from Backyard Ocean that shows the evolution of the swimsuit over the last 150 years.

The swimsuit: a symbol of stylish summer fun. Parade it on the beach or in the privacy of your above ground pool at home. Swimwear’s history has grown from cavemen furs to science fiction fancies. Artsy, classy, conservative or sexy, the swimsuit is an icon of summer style and fashion. Backyard Ocean takes a breath from swimming to see just how the swimsuit has changed through time. CLICK on the image to enlarge!

The History of Swimwear Swimsuits infographic by Backyard Ocean

This is a design by Jeremy Yingling with InfoNewt (my company).  Each model on the timeline has an illustration showing off the fashions, and represents either a new suit design or a famous example from TV & movies.  My favorite part is the associated pie chart visualizing the amount of skin coverage for each swimsuit (or lack thereof).

The design also plots the amount of skin coverage over time, the evolution of the “thong” and how skin exposure does not automatically equate to higher sex appeal.

Thanks to the team at Backyard Ocean! 

Friday
Aug172012

The Awesome Tower of Beer!

Roth IRA The Awesome Tower of Beer infographic

 

The High Life in a new infographic from RothIRA.com that visualizes the awesome tower of beer you could buy if you were to save just $1 per day starting at age 25.

Getting older has its benefits—how about all the beer you can drink? All it takes is a dollar a day (and a really, really large fridge).

Want to learn more about a Roth IRA?

Designed by InfoNewt (my company), this design follows the strategy of telling one story really well.  There are hundreds of charts online showing the power of compound interest and why people should invest early for retirement.  We took a different approach to put the power of those savings into terms that young adults are more likely to relate to…BEER!

Thanks to the team at RothIRA.com for being great to work with!