About

Randy Krum infographic designerRandy Krum

President of InfoNewt.
Data Visualization, Infographic Design, Visual Thinking, Product Development and Marketing professional fascinated by good infographics.  Always looking for better ways to get the point across.

 

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Infographic Design

Looking for help creating your own infographics?  Randy’s infographic and data visualziation design company:

InfoNewt Infographic Design

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Wednesday
Jun062012

Gymkhana: The Infographic

DC Shoes - Gymkhana Infographic

Gymkhana: The Infographic, is a design collaboration between InfoNewt (my company) and the design team at DC Shoes.  Gymkhana has become a mega-viral hit series of YouTube videos showing Ken Block and his rally car racing through different locations and performing many cool driving stunts.  There have been four Gymkhana videos released on YouTube in the last four years with over 135 million views combined, and Gymkhana 5 is expected this summer!

The DC Ken Block Gymkhana Project is a viral phenomenon with well over 135 Million views worldwide and a collection of more than 40+ videos. The Gymkhana franchise has won countless awards including top rated, most shared video series and most recently received the award for #1 viral video ad of 2011.

Created as a fun way to check out all things Gymkhana, the Infographic displays highlights, amazing stats and facts about the Gymkhana YouTube videos. “The fun just keeps on rolling along,” said Ken Block, the Gymkhana star and co-founder of DC Shoes. “The Gymkhana Infographic puts together some outstanding facts. Even I didn’t know that the Ford Fiesta used in Gymkhana 4 had 9 times the horsepower as my first car, a 1984 Toyota Corolla station wagon. Astounding!”

The infographic brings new viewers up to speed leading up to the release of Gymkhana 5, and gives fans of the videos a bunch of behind-the-scenes information they can’t find anywhere else.

Thanks to the team at DC Shoes for a great project!

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Reader Comments (2)

this is a great blog, thank you. keep it up!
June 7, 2012 | Unregistered CommenterData Design Group
What a cool project for your company to be involved with Randy and it made me check out the videos too. So proof that your Info graphic had the right effect :)
June 11, 2012 | Unregistered CommenterAndy Fairweather

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