About

Randy Krum infographic designerRandy Krum

President of InfoNewt.
Data Visualization, Infographic Design, Visual Thinking, Product Development and Marketing professional fascinated by good infographics.  Always looking for better ways to get the point across.

Infographic Design

Looking for help creating your own infographics?  Randy’s infographic and data visualziation design company:

InfoNewt Infographic Design

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Wednesday
Sep192012

Sip Statistics 2012

Sip Statistics 2012 infographic

A great way to wrap up the summer, the Sip Statistics infographic was a joint design project with Hotels.comTGIFriday’s and InfoNewt (my company).

The Hotels.com® Sip StatisticsTM uses data from T.G.I. Friday’s to help travelers do as the locals do and follow their drink-clinations by identifying favorite drinks in popular cities. T.G.I. Friday’s has also provided cool new summer drink recipes below to keep that summer feeling going all year round. 

The design combines Hotels.com Average Daily Room Rate information from the top U.S. cities with the geographic popularity of TGIFriday’s top summer drinks in those same cities.  A fun, engaging way to share some internal information only available from these two companies.

The room rates are clearly compared in rank order with the bar graph linked to the map locations, and the most popular drinks are also shown in rank order for each city using both unique drink galss icons and color coding.  The icons and color coding are carried down the design to the recipe section, where the drink content proportions are shown with a pie chart visualization.

Thanks to the teams at both Hotels.com and TGIFriday’s!

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Reader Comments (2)

It is a cool infographic, but what's not cool is they didn't work out all the technical glitches. From Flipboard, it's too low res to read. When you click on it from there, you go to a site that is missing the Infographic. I had to come to your site to see it. They lose points by making me work so hard.
September 19, 2012 | Unregistered CommenterJoe Drenik
This is one of the highly attractive, informatics, well-written and highly crisp blog that has been explained in fabulous manner to help out reader and visitors. All information found here is genuine and realistic.
September 26, 2012 | Unregistered Commenterweb development

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