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Randy Krum infographic designerRandy Krum

President of InfoNewt.
Data Visualization, Infographic Design, Visual Thinking, Product Development and Marketing professional fascinated by good infographics.  Always looking for better ways to get the point across.

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Tuesday
Nov222011

Crazy for Black Friday Deals

 

In honor of our upcoming shopping holiday, Crazy for Black Friday Deals from BradsDeals takes a look at some of the stats behind Black Friday (day after Thanksgiving) shoppers.

BradsDeals created a Crazy for Black Friday Deals infographic to illustrate historical Black Friday figures as well as the shopping trends and predictions for this year’s holiday.

If you live in Minnesota, congratulations, you live in the most Black Friday crazy state in the country. And while Black Friday fans in major cities like New York, Los Angeles and Chicago may be more likely to cruise Black Friday deals on their smart phones than shoppers in smaller towns, the Dallas suburb of Carrollton blows everyone out of the water with 60% of Black Friday searches happening on mobile devices. WOW.

I live near Carrollton, but I wouldn’t consider it a particularly tech-savvy area.  Apparently, they’re good with mobile shopping…who knew?

Of course, I get tons of Black Friday infographics submitted to the site, but I really liked the design of this one.  The information is visualized in a clear, easy-to-understand design. The visuals are simple and relate to the data.  Maps for cities, calendar for days shppers make plans, doughnut diagrams for percentages and silhouettes of top products.

On the other hand, there doesn’t seem to be a cohesive story to this infographic.  It’s a collection of disconnected data points about top cities, mobile trends, top products and when shoppers make plans.  Also, the design is missing a list of the data sources, the URL for readers to find the original posting, a copyright or creative commons claim and recognition of the designer.  Why should we trust any of these statistics?

Thanks to Amanda for sending in the link!

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Reader Comments (4)

most of the deals being offered this year seem a bit lackluster. i much prefer cyber monday to physically shopping in the store anyhow.
November 22, 2011 | Unregistered Commenterblack friday mobile app
Interesting blog, check out our link to make Black Friday shopping easier! http://venpop.com/2011/5-easy-steps-for-making-siri-your-new-santa/
November 22, 2011 | Unregistered CommenterCameron
Nice infographic. People will continue to buzz around Black Friday and it will remain one of the days that are most looked forward to. Happy Thanksgiving!
November 24, 2011 | Unregistered CommenterTyrone Burrier
Who doesn't go crazy with all the best things that are at stake for the Black Friday? I, myself is so much excited, preparing my shopping list and wondering about the great savings I can get.
December 8, 2011 | Unregistered CommenterJenn Simpson
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