SxSW 2013, an infographic

Rocksauce Studios has released SxSW 2013, an infographic looking at the basic statistics and demographic data around this year’s South By Southwest conference in Austin , TX.

The seven SXSW events — gaming expo, interactive, film, trade show, music, music gear expo and flatstock — attracted an audience of more than 300,000 last year (though only a sliver were badge holders). The PDF offers an attendance breakdown.

Demographics: the largest percentage of attendees are between the ages of 31 and 40; 86 percent of registrants are from the U.S.; 60 percent of attendees are male; and 29 percent of festival goers work in the creative industries.

Five companies to see success with SXSW include Foursquare, Twitter, Gamesalad, Phonebooth and Foodspotting.

The 2013 SXSW festival runs March 8-17.

300,000 attendees last year, and this year looks to be even bigger! Not sure why they released it as a huge, high-resolution PDF file, but the you can download it here.

Thanks to David for sending in the link, and also found on the Austin Business Journal

HEY!  I’m headed down to Austin on Friday for SxSW, so I would love to hear from anyone else headed down there as well.  Should we have an infographics meetup?  

America's New Minority

The demographics of America are changing, and America’s New Minority from 59 Liberty shows us how far we have come and predicts the next 40 years.  

With the country’s changing demographics, whites will drop under 50% of the population in the 2040s. Every Republican Presidential candidate since 1968 has won the white vote, but with the population shift can the GOP compete?

This graphic simply presents the data of a changing electorate. We went through numerous iterations attempting to find something appealing that presented the data accurately.

We worked with Projects by Chi/Donahoe on concepts, Ripetungi on design, and Hustle Labs for PR support.

For direct access to the data used, please view the spreadsheet here.

I really like how simple and strong the message is with this design.  The data will be surprising to many people, so it should be popular with social sharing.

I LOVE that they include a link to the raw data in a Google Docs spreadsheet for anyone to get their hands on the raw numbers from the data sources.  The link is in the additional text on the infographic landing page.  It would be more effective if the URL of the infographic landing page and the Google Docs spreadsheet were both included in the infographic so they would be readily available to readers who see the infographic posted on other sites.

They also share some of the early drafts and other versions of the design they considered on the infographic landing page.  You can see a couple here, but there are more on the page at 59 liberty.

Digital Anatomy of the Affluent Male

Busy busy busy! The affluent male is always searching online! The Digital Anatomy of the Affluent Male from iprospect.com describes who the affluent male is and what he searches for.

There are 19 million affluent males on the Interent and they are shopping online and spending more than ever before.  Forty percent of them are shopping online 2x a week or more and spending over $30k annually.

I really like the design style and the colors on this one.  The correctly-highlighted map in his pocket and the cowboy boot are a nice touch.

The data visualizations do a good job, but there are a bunch of statistics that aren’t visualized and are left just in text.  Visually, this makes these other statistics less important because they didn’t warrant being visualized.  The favorite brands could use the actual logos, and the “What he’s searching for” could use some icons.

From an SEO perspective, the URL at the bottom really should be the landing page address, and once you get to the landing page, there aren’t any social sharing buttons so you are left to your own to figure out how to share it.

Also available as a PDF download.

Thanks to Douglas for sending in the link!

Following The White Rabbit

Who is the mastermind behind your favorite android application? Do you wonder what kind of music they like? The Following the White Rabbit infographic from Startapp.com gives us the low down on what kinds of people are behind Android applications based on a survey they did in March 2012.

Have you ever wondered what kind of people make Android applications? Well wonder no more! We at StartApp decided to investigate this in depth by creating a special Android developer survey which we sent out to all of our Android developers who kindly participated in the survey! Therefore, we are now very proud to present our first infographic that explores everything from the companies Android developers work for to the music they listen to and everything in between. Let us know what you think!

This is a cool infographic that does a good job with the visualizations.  With survey data, it’s a challenge to visualize the results correctly.  Some survey answers add up to 100%, but some questions are asked where the respondent can “check all that apply” so these answers are separate.  The pie charts in the coffee cups, the doughnut charts  and the stacked bar are examples of survey questions that add up to 100% (except the stacked bar adds up to 101% due to rounding, so they should have displayed the tens decimal place).

“What App Markets do you use?” and “What OS’s Do You Develop Apps for?” are some of the multiple answer questions, so the answers are displayed as separate bars or doughnut charts with the appropriate logos.  A couple results are displayed with the wrong type of graphic.  “How Many Apps Have You Published so far?” and “What Would Be Your Preferred Pastime” should both be shown adding up to 100%.

The overall design is a bit crowded with a lot of visual noise, but the statistics are easy to understand.  The coffee-brown color and the overlapping visualizations give the visual impression of working late nights and juggling many details, just like an app coder does.

At the bottom, there should be a copyright statement and the URL to find the original infographic landing page.

Found on Infographic Journal

The Current State of Social Networks #infographic

From ignite, a social media agency, comes The Current State of Social Networks.

It goes without saying that Facebook is the network du jour, but even though the reigning champion’s user stats keep soaring, social networking as a whole might be leveling off. Nevertheless, there are still scores of other highly competitive social sites that are waxing and waning; and different networks and apps are more popular in specific geographic areas, with certain genders or age groups, and even among various social classes.

For example, Plaxo is the network with the most users over the age of 65. Facebook is more popular with women, but Digg and Reddit tend to be more popular with men. LinkedIn is the “richest” social network, but Plurk outranks it when it comes to well-educated users who have graduate degrees.

They have a ton of traffic data to work with, and this infographic does a good job of summarizing some of the key findings at the top level. 

Found on Mashable and Social Media Graphics

2010 Facebook vs. Twitter Social Demographics

Facebook vs. Twitter is a good one from DigitalSurgeons.com.  They’ve done a great job of compiling the data from at least 10 different sources, to create an overall profile of the standard Facebook and Twitter users.

One has over 500 million users, the other just over 100 million. But who are they and what’s their behavior? What’s their value to a brand? How old are they? What’s their education? How much do they make? Just exactly what does the Facebook vs. Twitter landscape look like? Good questions. Here’s how we see it.

The use of the Polar Area Chart (also called a Nightingale Rose Diagram) does a good job of breaking down the demographic information into 11 different categories.  Unlike a standard pie chart, each slice is the same angle, and only the radius of each slice conveys value.

The difficulty in using this visualization style, is that it’s hard for the reader to compare between the two diagrams.  Does Twitter or Facebook have more logins by mobile device?  The reader can’t tell from the visuals, and they have to move back and forth reading the values to tell the difference.

One possible alternative would have been to put everything into one Polar Area Chart, so for every section the Facebook slice is next to the Twitter slice.  That way you could visually compare the two without reading the numbers or comparing between two charts.

Thanks Matt for sending in the link!