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Tuesday
Dec042007

Apple's Tipping Point: Macs For The Masses


From Paul Nixon on nixlog.com. In 2005, Apple finally released products from both the Mac line and the iPod line that reached the masses. This created the Tipping Point Effect that has rocketed Apple products and stock in the last two years. Rock on!

The Sweet Spot. Until January 2005, Apple had no iPod or PC products that served the mass market. With the launch of iPod Shuffle and Mac mini they have finally converged two product paths with the mass market in mind. This will not only drive more iPod sales (via the Shuffle), but also fulfill the promised "halo" effect of the iPod products as PC users jump to the Mac mini.
Thanks to Karen for the submission

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