About

Randy Krum infographic designerRandy Krum

President of InfoNewt.
Data Visualization, Infographic Design, Visual Thinking, Product Development and Marketing professional fascinated by good infographics.  Always looking for better ways to get the point across.

Infographic Design


InfoNewt Infographic Design

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Entries in design (372)

Tuesday
Oct112011

Backyard Sports Court Dimensions

What a great use of an infographic!  From LandscapingNetwork.com comes The Guide to Backyard Sports Court Dimensions.

Get common court dimensions for basketball, horseshoes, shuffleboard, bocce ball, badminton, volleyball and tennis.

The topic is perfect to drive links and traffic to a landscaping site.  People are always looking up these dimensions, and by covering all seven of these in one infographic, this will attract views for years to come.  I was looking up the basketball free throw line dimension just last week!

Friday
Oct072011

The Value of Data Visualization [video]

 

The Value of Data Visualization is a cool motion graphic used as an advertisement for infographic design services from our friends at Column Five Media.  The short video does a really good job of showing the viewer a few good examples of why visual information can be easier to comprehend.

They say knowledge is power, but how do we make knowledge powerful? The challenge of communicating information becomes especially difficult when trying to convey a message full of complex data, which is often difficult to interpret quickly and clearly to the naked eye. This motion graphic looks at some of the many visual techniques used by Column Five to communicate information effectively to a large audience.

 

 The video is now also available on YouTube:

Monday
Sep192011

US/China Trade Infographic [Making-of Video]

 

Back in 2009 Jess Bachman designed the Visualizing the US/China Trade infographic for Mint.com.  This design uses a sankey diagram visual that has line widths representing the relative size of all the country values.

Like it or not, the US and China have a trading relationship that has global repercussions. The plastic US flags that say Made in China don’t tell the whole story. No, not everything is made in China. In fact the US manufactures and exports almost as much as China but it consumes a great deal more. Hence, the trade imbalance. What’s interesting is exactly what the US imports, stuff like machinery and toys and as much steel and iron as it does shoes. And what we export — high-tech stuff like airplanes and medical equipment and, for some reason, 7 billion dollars worth of oleaginous fruit which is used to make cooking oil, presumably for Chinese food.

A cool infographic all by itself, but even better is that Jess captured screen shots every 10 seconds automatically using Snagit (a process he calls flowcapping), and recently put them together into a behind-the-scenes video and blog post showing his design process.  10-hours of design work, compressed down into a couple minutes.  View the high-resolution version if you can so you can actually read what’s on the screen.  This is the short version.

And the longer, 7-minute version let’s you see even more details behind his process.

Jess (ByJess.net) is best known for his annual Death & Taxes infographic poster of the U.S. Federal Budget, and recently joined the team at Visual.ly as Creative Director.  Great job Jess, and thanks for sharing your process with the world!

Monday
Sep122011

Client Infographic: Sudan, Bombing Everything That Moves

 

Sometimes, you get the opportunity to work on a project with a very serious topic and global relevance.  Recently, InfoNewt (my company) worked with Prof. Eric Reeves and designer Mike Wirth to design the infographic Bombing Everything That Moves (hosted on Eric’s site SudanBombing.org). 

For well over a decade the Government of Sudan—the National Islamic Front/National Congress Party (NIF/NCP) regime in Khartoum—has engaged in a sustained campaign of deliberate aerial military attacks on civilian and humanitarian targets in both South and North Sudan. These attacks have been only fitfully condemned by the international community, and no effective action has been taken to halt them.

Obviously, the topic is very political.  Prof. Reeves has published an extensive report and makes his Excel data file available to everyone on his site, so I’ll keep my comments focused on the unique challenges we faced when designing the infographic.

The data for this visualization is much different that the readily available Internet stats we see every day.  There is no database to query or reseach data file to purchase.  The exhaustive work Prof. Reeves has done to manually consolidate these confirmed bombing attack reports from U.N. observers, humanitarian aid personnel, radio reports and news reports is a massive, ongoing effort.

Even though the number of attacks in the report was known, most reports had unknown numbers for casualties and the number of bombs used in the attack.  Because of that, the bar chart-style visualization that is the center of the design only shows the number of attacks (a solid number we could work with) and separately shows the average numbers of bombs and casualties from the reports that had that information available.

Data transparency is always important.  As an infographic, the data sources have to be very transparent becuase you want your audience talking about the implications of your information, not challenging your credibility.

Eric Reeves is Professor of English Language and Literature at Smith College in Northampton, Massachusetts. He has spent the past twelve years working full-time as a Sudan researcher and analyst, publishing extensively both in the US and internationally. He has testified several times before the Congress, has lectured widely in academic settings, and has served as a consultant to a number of human rights and humanitarian organizations operating in Sudan.

Due to the nature of this infographic, please keep any comments on the infographic design itself.  Any inflamatory or political comments will be removed based on my judgement.

Friday
Sep092011

The Science of Salary

 

Salary Science builds on the information from Jim Hopkinson’s book, Salary Tutor, and the SalaryTutor.com site.  Designed by Shaun Sanders, the infographic is not actually from the book.  Instead, it shares information that goes above and beyond the book, as a great way to build awareness and help promote the book.

 

 

Jim has also published an in-depth, behind-the-scenes look at the making of the infographic on his blog: How to create a viral infographic to market your brand.  You learn about his planning process, the infographic design cycle that Shaun goes through and see early images of the infographic taking shape.

 

I really appreciate some of the design choices they made along the way, and think the infographic is a super way to attract interest and promote Jim’s brand.  If you’re interested, here’s a link to the book on Amazon as well.  A must-read in my library.

 

Tuesday
Sep062011

Recruit-O-Graphic

What a great idea!  Kite Consultants designed this infographic job posting, Recruit-O-Graphic, as an innovative way to visualize the job requirements and to show some aspects of working for Kite.  What would have been a long, wordy job posting is now fun and easy to read.  You also get a great sense of the company culture and attitude.

I’m definitely doing something like this for InfoNewt when it’s time to recruit!

Thanks to Sebastiaan for sending in the link!

Monday
Aug292011

Students vs. Prisoners infographic

 

Nice, clean, simple infographic design.  Students vs. Prisoners by the law firm Buckfire & Buckfire in Michigan visually communicates one message really well: In Michigan, the average spending per prisoner is close to three times that spent per student.

Potentially a controversal budget topic in Michigan, I appreaciate that they clearly listed the link to the data source.  A couple things I would change about this design:

  • Visualize the total spending dollars that are currently listed at the the bottom in text
  • I like the use of a chalkboard style font, but it’s not used consistently throughout the design
  • For the benefits listed in the middle, I think it would be more interesting to show how much each one contributed to the total spending per prisoner

Thanks to Larry for sending me the link!

Tuesday
Aug232011

The Art and Science of S'mores

 

I love this cool infographic from REI, The Art and Science of S’mores

 A group of REI sweet tooths has put together what is perhaps the definitive infographic on s’mores. Check it out, and share it with your camping buddies. We’re betting The Art and Science of S’mores will make your next campground outing just that much more interesting.

This is a fantastic example of designing an infographic to be informative about a fun, interesting subject related to your brand.  Very shareable in social media channels, and it doesn’t feel like an REI ad.  You don’t have to be an outdoor enthusiast to enjoy the topic either, so the audience is a very wide array of people.  Even my 11 year old son loved it!

Found on Visual News.

Monday
Aug152011

The Crayon-Bow, Crayola Color Chart updated

I’m not sure how I missed this, but the designer know as Velociraptor has updated his original Crayola Color Timeline that I posted about last year, into the the new Crayon-Bow (half rainbow - half rising sun).

The original was a square, straightforward representation, but the colors in the later years were shown in very small slices are hard to see.

A number of other visual layouts were tried, but the arc style visual not only allowed the colors from the later years to be easier to see, but the original eight colors pointing inwards look like the tips of brand new crayons as well.

I love the new version.  Found on Twitter: @printmag, @wired, @awaaza

Monday
Jul252011

Client Infographic: Making an Organic Choice

 

Making an Organic Choice from So Nice is a new infographic by InfoNewt and designer Jeremy Yingling.  This one tells the story in numbers of how organic food processing is better for you and the environment compared to conventional food processing.

We are what we eat, goes the old adage.

So Nice is committed to your health and that of the environment, which is why we use only certified organic, non-genetically modified organism (GMO) whole soybeans grown from environmentally responsible farming operations.  Below, we’ve contrasted only some of the data surrounding conventional and organic farming to help you learn about your food and beverages.

Without being preachy, using an infographic presents the data in a way that their potential customers can easily understand and use to make informed decisions.  They not only posted it online, but So Nice is also using it as a printed, informational poster at trade shows as a conversation piece with visitors to the booth.

You can follow So Nice on Facebook at http://www.facebook.com/pages/So-Nice/77766940782