Randy Krum infographic designerRandy Krum

President of InfoNewt.
Data Visualization, Infographic Design, Visual Thinking, Product Development and Marketing professional fascinated by good infographics.  Always looking for better ways to get the point across.

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Entries in color (42)


The Power of Colorful Customers

The Power of Color infographic

The Power of Color infographic from Pega is about treating each customer as an individual. Each individual has their own colors and CSPs can paint their customer processes to make them more specific, more relevant, more proactive, and more effective for the individual customer.

By applying color to all of their customer processes at the moment of truth, communications service providers can take the next best actions relevant to each customer. Doing this over the life times of their subscribers delivers exceptional value to both customers and service providers.

There’s a lot of text in this design, and the use of the colors as metaphor for specific customer attributes is a little bit confusing.  Otherwise this is fantastic information, and easy for the reader to follow.  The footer should include a copyright statement, and the URL link back to the infographic landing page som readers can find the full-size original version.

Thanks Caitlin for sending in the link!


The Color Emotion Guide

The Color Emotion Guide infographic

The Color Emotion Guide arranges well known company logos into a rainbow of emotion to help readers understand which logos are using color to create a perception of their brands.

Logo designers have several puzzles to solve when presented with a new logo design project. One of the main considerations that a designer must deal with is to understand what it is that the client wants to achieve with the logo design.

The designer asks the client a series of questions that illicit answers helping to bring the parts of the puzzle together. A typical question might be “What qualities does your business want to be known for?” The answer might be for a doctor for instance, “I want to be known as someone you can trust”. So the question and answer begs: How does the designer portray trust in the logo design?

Scientists have been studying the way we react to colors for many years.  Certain colors make us feel a certain way about something. As long as the designer knows what these colors and emotions are, the designer can use that information to help present the business in the right way. These are not hard and fast rules but smart designers use the information to their clients advantage.

This fun infographic lays out the emotions and qualities that well known brands like to be known for. The color psychology is only one part of the puzzle but I think you will agree it is a very important part of it.

As far as I can tell, this appears to be a design from The Logo Company, but it was very hard to track down.  Infographics are usually shared without the accompanying articles, so designs need to include basic information like their own company logo, a copyright statement and the URL back to the original design in the actual image file.

Found on Laughing Squid


A Visual Guide to What Colors Communicate

The Essential Guide to What Colors Communicate infographic

When you are designing your blog or website, how do you decide what colors to use? Your choice will make a difference on how others receive and interpret your content. Dustin Stout from dustn.tv has created Color Sets the Tone: A Visual Guide to What Colors Communicate infographic to educate website builders and bloggers on how to communicate to their readers with color.

Did you know that colors communicate? The use of color in your blog design can be an essential part of how your personal brand is perceived. Color usage can either make or break your blog design, and I will show you how to choose your colors wisely by understanding what they communicate.

When new visitors land on your blog, the first things they interpret are colors. Before they read a single character, their brain is registering colors which are subconsciously (or consciously) tied to emotions, states of mind, or [preconceived ideas]. If you do a poor job at putting together the colors in your blog design, it can be detrimental to the growth of your brand.

I’ve come up with an essential guide to what colors communicate, as well as a quick infographic to reference that is free to download! 

Simple design that tells one story really well.  Quick and easy for readers to digest, and the text associated with each color is really short.  Less text is better for infographics.

The footer should include the URL back to the landing page to make it easier for readers to find the full-size original version.

Found on http://dustn.tv/what-colors-communicate/


Shutterstock: Annual Design Trends 2013 Edition

Shutterstock: Annual Design Trends 2013 Edition infographic

Shutterstock has created their Shutterstock: Annual Design Trends 2013 Edition infographic. From the infographic, we learn what was hot in 2012, as well as expected trend for the coming year of 2013. Interesting fact: Infographic downloads from Shutterstock are up 525% from 2011! 

Here at Shutterstock, if there’s one thing we obsess over as much as inspiring imagery, it’s data. Add that to the fact that we license more images than anyone else, and you have a recipe for some pretty insightful trend forecasting.

We created our first design-trends infographic last year; this time, we took things up a notch, incorporating a lot more data, a lot more images, and a more in-depth look at what we see heating up in the year ahead.

Check out the full infographic, then read on for 10 of our own favorite takeaways.

The use of stock vectors, especially for data visualizations, is on a huge upward trend as more and more people are designing their own infographics and data visualizations.  I am very excited about this trend, as people are breaking away from the chart templates in MS Office to visualize their new data in new and different ways.

I would prefer to see all of the statistics visualized using the stock vector data visualizations from Shutterstock.  That would have been more in line with the growth trend they are showing.  Much better than just showing the numbers in text they way they have in this design.

The footer of the infographic is missing both a copyright statement (or Creative Commons license), and the URL directly to the blog post with the high-resolution infographic.  The URL they did include is just to the main blog page, and six months from now the infographic will be buried in the past blog posts.

Thanks to Danny for sending in the link!


Manhattan Building Heights as Land Value

Manhattan Building Heights infographic

Manhattan Building Hieghts by radicalcartography.net is an indirect measure of land value based on building height. The infographic is shaped like Manhattan itself, and the actual building’s color darkness shows their heights in their correct locations.

You can also see an alternate design using assessed tax value as the data set, and how that maps out land value differently.  

Found on http://visual.ly



Brockhaus Encyclopedia Infographics

Brockhaus Encyclopedia Infographics

Check out the Brockhaus Encyclopedia Infographics, infographics and data visualizations in the new German Brockhaus Encyclopedia!  Designed by oberhaeuser.info, the design studio of Martin Oberhäuser.

Series of info graphics for brockhaus, a large encyclopedia publisher from germany. The info graphics visualize several statistics and informations of topics like: the worlds highest mountains and their first ascent, the languages of the world, comets close to the earth, world oceans, ecology, media evolution and so on. One graphic shows the evolution of the world population from 1950 to 2050. Six transparent pages (one for each 20-year period) overlap each other.

These are some beautiful designs.  I’m sorry an English version isn’t available.

Found in the Behance 100 Most Appreciated Projects of 2012

Brockhaus Encyclopedia Infographics

Brockhaus Encyclopedia Infographics

Brockhaus Encyclopedia Infographics




Sheldon's T-Shirts of The Big Bang Theory

Sheldon's T-Shirts of The Big Bang Theory infographic

If you have seen the comedy show The Big Bang Theory, then you know Sheldon…. If you haven’t seen it, go watch it and get back to us.  Have you ever noticed his wardrobe?  The Sheldon’s T-Shirts infographic from fibers.com tells you his favorite shirts, how often he wears his shirts, and even what colors he wears the most! 

Graphs, Charts and illustrated T-Shirts with correlating sizes to wearing frequency - would there be any other way to visualize Sheldon Cooper’s t-shirt collection from The Big Bang Theory? We think not.

Big thanks to Sheldon’s Shirts where we got most of the data for this graphic. You can find a lot of Sheldon’s Shirts for purchase on the following websites:

This is just a fun infographic that uses some data visualization to appeal to fans of the show.  Good design using publicly available data that has been complied in an engaging way.

The charts actually very well done.  Charts are color-coded to match the data.  Icons are included on the bars or in the pie slices, so no chart legends are needed.  This makes the data faster and easier to understand.

Found on Fibers.com


Star Wars Infographic Flowcharts

Star Wars infographics

Marc Morera has designed some amazing Star Wars infographics charting the character progression, deaths and conflicts in the Star Wars movies, the animated series, comic books and major novels.  On the landing page, you will find them organized chronologically, so the Animated Series fits in between movies II and III.

Characters are illustrated as recognizable isotypes.  Each character’s plot line is color-coded, and the lines from the appropriate characters converge at circles representing the major conflicts along each story timeline. 

Star Wars infographics

The two examples shown here are reduced in size to fit on the blog, so go check out all of them on Marc Murera’s site for high-resolution versions.


True Colors: What Your Brand Colors Say About Your Business

True Colors: What Your Brand Colors Say About Your Business infographic

Does your companies brand reflect their business correctly? Check out True Colors: What Your Brand Colors Say About Your Business infographic from Marketo.

The most prominent brands in the world are defined by their colors. Think of McDonald’s golden arches, the name Jet Blue, and UPS’ slogan, “What can Brown do for you?” These companies, and many others, strategically use colors in their logo, website, and product to appeal to customers. As a B2B marketer, it’s important to think about how you utilize colors and what the colors you choose say about your business.

Research has found that different colors provoke very different reactions in people. Marketo choose to use the color Purple for branding because at the time Marketo was founded, purple was relatively un-used. Additionally, purple represents wealth, royalty, and richness which also has associations to leadership and revenue. Integrating your brand colors in your logo, landing pages, product, and more will help you achieve the highest impact. We put the rainbow under a microscope to find out how each color can help you connect with your consumers.

Designed by Column Five Media, this is a really good infographic.  The use of the specific colors in question make the design attractive and very easy to follow.  I also like the use of icons to show industries that use the different main colors.  The icons and bullet lists also help cut down on the amount of text the audience has to read.

A couple things I would change: 

  • There are a number of statistics at the top that should have been visualized instead of just making the fonts really big.
  • There are a number of what appear to be quotes from different sources about the power of colors, but the sources aren’t citied.  I assume they’re a part of the sources listed in the footer, but quotes should be immediately attributed.
  • Which Colors are Companies Using Most? adds up to 103%.  It’s not clear if these should be mutually exclusive or if the study counts multiple colors from the same company in the results.
  • The bottom should have a copyright and the URL link to the original infographic landing page. 

Thanks to Carra for sending in the link!


How Animals See The World

Ever wonder how you look to your dog or cat? Or how about the shark as he swims towards you? (Lets hope  you haven’t thought of the second one…) Well have no fear, all your answers lie within the How Animals See The World infographic from Mezzmer

Have you ever stopped and wondered what version of the world your beloved dog or cat sees the world in?  How is their perception colored and how do they perceive you?  Most of us take for granted the gift we are granted with sight, but it may surprise some of you to find out that many animals actually have much better vision than we do.  In fact, some see the world with some precision and accuracy, they put our eyesight abilities to complete shame.  Read on to learn more about the unique ways our animal friends see the world…

The design is longer than I like for infographic, but the content is fascinating.  Not many data visualizations, but I really appreciate the designer showing comparisons between what a human sees, and the equivalent view from the animals. 

Mezzmer is an eyeglass online retailer, so this infographic topic is information relevant to their business without feeling like an ad.  A great topic selection for a Marketing infographic.

Thanks to Christina for sending in the link!