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Randy Krum infographic designerRandy Krum

President of InfoNewt.
Data Visualization, Infographic Design, Visual Thinking, Product Development and Marketing professional fascinated by good infographics.  Always looking for better ways to get the point across.

Infographic Design

Looking for help creating your own infographics?  Randy’s infographic and data visualziation design company:

InfoNewt Infographic Design

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Tuesday
Oct152013

The Power of Colorful Customers

The Power of Color infographic

The Power of Color infographic from Pega is about treating each customer as an individual. Each individual has their own colors and CSPs can paint their customer processes to make them more specific, more relevant, more proactive, and more effective for the individual customer.

By applying color to all of their customer processes at the moment of truth, communications service providers can take the next best actions relevant to each customer. Doing this over the life times of their subscribers delivers exceptional value to both customers and service providers.

There’s a lot of text in this design, and the use of the colors as metaphor for specific customer attributes is a little bit confusing.  Otherwise this is fantastic information, and easy for the reader to follow.  The footer should include a copyright statement, and the URL link back to the infographic landing page som readers can find the full-size original version.

Thanks Caitlin for sending in the link!

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Reader Comments (1)

Also- in case you were wondering, all your customers are white.
October 24, 2013 | Unregistered CommenterEben

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