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Randy Krum
President of InfoNewt.
Data Visualization and Infographic Design

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« DataViz & Infographics Fall Course at SMU CAPE | Main | The Science of Instagram »
Thursday
Sep032015

The Psychology of Colors in Marketing

The Psychology of Colors in Marketing infographic

The Psychology of Colors in Marketing infographic is a comprehensive guide to what a colors means in marketing materials. The infographic, created by Homestead, not only covers the meanings of the colors but how to use contrast and the intensity as well. The last bit gives examples of how big corporations use the colors to their advantage.

Do you feel inexplicably calm when surrounded by a sea of blue water or a forest of green trees? Perhaps you feel a slight agitation when looking at a red stop sign or stop light?

The reality is that color has a powerful psychological impact - and that this affect can be harnessed by webmasters and digital marketers alike to promote different buyer behaviors online. To learn more, check out our new "The Psychology of Colors in Marketing" infographic:"

The infographic is a little text heavy, but does a good job of using black text and icons for the descriptions so the colors only appear when they are meant to convey meaning in the infographic as an example.

The footer should include a copyright (or Creative Commons) license statement and the URL web page address directly to the infographic landing page so readers can find the original full-size version when bloggers repost the infographic without a link. I always include a link back to the original but most do not.

Found on http://www.digitalinformationworld.com

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Reader Comments (1)

Impressive info graphic !!
I loved the concept which you have shared in this info graphic .I totally agree with you that colours plays important role for giving attractive look .Being a web designer ,These points will help me out to select proper colour combination while designing a website .Thanks for sharing .
September 26, 2015 | Unregistered CommenterWeb design south florida

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