About
Randy Krum
President of InfoNewt.
Data Visualization and Infographic Design

Infographic Design

Infographics Design | Presentations
Consulting | Data Visualizations

DFW DataViz Meetup

Join the DFW Data Visualization and Infographics Meetup Group if you're in the Dallas/Fort Worth area!

Search the Cool Infographics site

Custom Search

Subscriptions:

 

Feedburner

The Cool Infographics® Gallery:

How to add the
Cool Infographics button to your:

Cool Infographics iOS icon

- iPhone
- iPad
- iPod Touch

 

Read on Flipboard for iPad and iPhone

Featured in the Tech & Science category

Flipboard icon

Twitter Feed
From the Bookstore

Caffeine Poster

The Caffeine Poster infographic

« How Do You Spend the Days of Your Life? | Main | Elon Musk's Resume of Failures »
Wednesday
May172017

How 5 Tech Giants Make Their Billions

How 5 Tech Giants Make Their Billions

How 5 Tech Giants Make Their Billions is a good doughnut-style data visualization design from Visual Capitalist.

These five tech companies are the most valuable stocks in the U.S. market, worth a collective $2.9 trillion in market capitalization. In 2016, these companies combine for $555 billion in revenue, and a $94 billion bottom line.

Each of these companies is pretty unique in how they generate revenue, though there is some overlap:

  • Facebook and Alphabet each make the vast majority of their revenues from advertising (97% and 88%, respectively)
  • Apple makes 63% of their revenue from the iPhone, and another 21% coming from the iPad and Mac lines
  • Amazon makes 90% from its “Product” and “Media” categories, and 9% from AWS
  • Microsoft is diverse: Office (28%), servers (22%), Xbox (11%), Windows (9%), ads (7%), Surface (5%), and other (18%)

The doughnuts are simple and easy to read with match brand colors and a minimal number of slices. I always prefer that pie charts and doughtnut charts consistently start at the top, but these are aligned with the callouts to the right. I also prefer the slices to be sequenced in descending order.

One potential issue is that the doughtnut charts are all the same diameter, which can visually imply that all of these companies are similar in size. I know the market capitalization, revenue and earning are shown in bars to the left, but they're much smaller. I think it would work better if the doughnut charts were actually sized to match each company's revenue number.

PrintView Printer Friendly Version

EmailEmail Article to Friend

Reader Comments

There are no comments for this journal entry. To create a new comment, use the form below.

PostPost a New Comment

Enter your information below to add a new comment.
Author Email (optional):
Author URL (optional):
Post:
 
All HTML will be escaped. Hyperlinks will be created for URLs automatically.