Infographic Design

Looking for help creating your own infographics?  Randy’s infographic and data visualziation design company:

InfoNewt Infographic Design

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Randy Krum infographic designerRandy Krum

President of InfoNewt.
Data Visualization, Infographic Design, Visual Thinking, Product Development and Marketing professional fascinated by good infographics.  Always looking for better ways to get the point across.

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Entries in business (50)

Friday
Sep192014

Marketing Artists vs. Marketing Scientists

Marketing Artists VS Marketing Scientists infographic

The Marketing Artists vs. Marketing Scientists infographic from Pardot highlights the assets of both kinds of marketers in the modern age. But the alliance between the two groups will create the best end product.

In a great article published last week, Stan Woods of Velocity Partners offered his thoughts on how fast marketing has developed over the past few months, and the new marketing roles this change has created.

In his closing paragraph, Woods distinguishes between the creative-driven and data-driven marketers by referring to them as “marketing artists” and “marketing scientists,” respectively. Although a slight oversimplification, these distinctions hold a lot of truth about the current divide that exists within many marketing departments.

Technology has given marketers the ability to track, quantify, and optimize marketing processes at a level that was unheard of only a year ago. The marketing scientist has come to dominate this new arena of objective measurement and data-driven thinking, while the marketing artist continues to thrive on creative ideas and a more abstract way of thinking.

But while these two differently-minded marketers may sometimes disagree over where the focus should lie,  the marketing departments that will truly excel in this new age of marketing are those that recognize the value in both approaches. We have put together the infographic below to help highlight the tremendous assets marketing artists and marketing scientists can bring to the table, and the advantage of finding a balance between the two.

This is a purely informational design with no numerical data, but tells a good story. There are two aspects to marketing represented by the illustrated personas. I would prefer less text and more icons or illustrations, but the infographic does a great job of telling one story really well.  That keeps the design short, easy to share and easy to read.  The dominant central visual is also appealing and attracts attention.

The footer should include the URL to the infographic landing page, not just Pardot.com.  When readers come looking for the full-size version, don’t make them search your site for it.

Found on http://www.business2community.com/

Wednesday
Aug132014

Shelf Help Best Business Books 

Shelf Help Best Business Books [Infographic]

This infographic is an interactive navigation interface into the collection of the top 70 business books that Vikas Malhotra has read. His Shelf Help Best Business Books infographic posted on Media-Mosaic promises to get any reader on the high road of business mastery.

I have been a biblopath since college and being in business for 20+ years, have spent countless hours browsing business books in every bookstore that I could possibly locate. In those bookstores, reclining against a shelf, many a times I have been privy to animated discussions, over the business books that should be read. Executives and students, who wish to educate themselves are forever seeking and dispensing folk wisdom on books, its contents and their authors.

With this collection of 70 business books, spread across 14 categories, I have tried to cover the full spectrum of business knowledge that one needs. These books will immediately put anyone who invests time in pursuing them on the high road of business mastery. The best way of using this collection is to start with an area that interests you or in an domain where you are facing an immediate challenge and then over time, populate your overall conceptual library.

Also as far as I know, visually this is one of a kind, Business “Shelf Help” Collection.

In case you have any suggestions or ideas to make it better or if you think I have left out any major business publication please do let me know in the comments section below and I will be happy to consider those for inclusion.

I am seeing more infographics and data visualization used as navigation tools on websites.  In this case, each book cover image appears as you hover over the book on the shelf.  I would recommend adding a clickable feature so the audience can click on any book, and be taken to that book on Amazon.

As a side note, how many of these have you read?  I’ve only read 9 of the books that Vikas included in his collection.

Thanks to Media-Mosaic for sending in the link!

Monday
Aug112014

12 Reasons Your Business Needs to Get Visual

12 Reasons Your Business Needs to Get Visual infographic

If we’ve said it once, we’ve said it a million times… but once more wont hurt! Visuals are important!!! This infographic from re:DESIGN attempts to summarize the reasons why in 12 Reasons Your Business Needs to Get Visual.

The shift to the visual is evident everywhere we look, in all media — the infographic explains why.

A good, strong visual married to a good concept — with the right strategy and the right words — wins every time, especially in today’s busy, noisy media world. One thing is clear: visuals and all that traditional creative expertise brings to the table has never been more important for capturing eyeballs, expanding brand influence, and getting people to act.

Love the message and most of the points included.  Good choice of images for each section. However, big fonts are not data visualizations and the infographic looks like it’s pushing the use of bigger fonts instead of visuals. Data shown in a big font does not provide the audience with any context, not do they make the data easier to understand.

I also noticed the popular false statistic included in the design: “Visual data is processed by the brain 60,000 times faster than text.”  It’s a statistic often quoted in presentations and infographics about the value of visual information, but it’s not true.  I’d love for this statistic to be real, but no one has been able to track down the original research.  It was used decades ago in some 3M marketing materials for transparencies used with overhead projectors (yes, that long ago).  It’s quoted so often now that everyone believes it.

If this topic interestes you, check out Chapter 1 of my book, Cool Infographics, called The Science of Infographics.  There I cover the research and data behind why visual information is more effective and why infographics are so popular.  You can download a free sample PDF of the chapter on the BOOK page.

Found on re:DESIGN

Thursday
Apr102014

3 Common Time Wasters at Work

3 Common Time Wasters at Work infographic

Do you feel like your employees are slacking? The 3 Common Time Wasters at Work infographic from Biz 3.0 points out the time wasting problems so that you can target them and create a more efficient work day.

No business can afford to have wasted time at work, especially when growth and profitability is directly tied to how productive your employees are. So check out our new infographic that identifies the top three reasons why people waste their time at work, so that you can find possible solutions to eliminating them. 

Great data with fun illustrations that engage the audience.  Great topic for a productivity software company.  The design is informative and will appeal to a broad audience, while being directly related to their product.

However, with all of the number values shown in circles, very few of them are visualized.  For the percentages, the circles could at least have been doughnut charts coloring only the appropriate portion of the circumference.  A good infographic design is supposed to make the data meaningful and relevant to the audience.  This helps them better understand the data, and you have to visualize the information to make that work.

Thanks to John for sending in the link!

Friday
Apr042014

44 Simple Daily Activities To Enjoy Your Work

44 Simple Daily Activities To Enjoy Your WOrk infographic

Here are 44 Simple Daily Activities To Enjoy Your Work created by OfficeVibe to help keep the motivation high and add some fun back in your work day!

You might think it’s a truism, but most people tend to forget this crucial fact:

You should always make the effort to build good habits that will make you healthier, happier, and more productive over time.

Also, when it comes to new habits, it’s important to remember that these are things to do for long term changes.

This infographic will give you an overview of 44 habits to improve your productivity, your health and the overall quality of your workdays.

A fun infographic for Friday!  There is some fantastic information included in here.  The topic choice will also have a long Online Lifespan, and has the potential to be relevant to readers for years.

The design is visually very busy.  I understand the color-coding of the different activities, and those should be the visual highlight.  The illustrations in the background should be less “noisy” with simpler illustrations and fewer colors.  I might even consider making the background illustrations grayscale to make the 44 activities stand out even more.

The font choices in the text boxes seems too small, and clicking the image on the infographic landing page doesn’t open up a larger version.  I think this was done to allow more of the background illustration to be visible, even though that shouldn’t be the focus of the design.  The designer didn’t want all of their background illustration work to be covered up by the important information?  This also made the great activity icons too small to understand.

The point scores for each activity were intended to add the element of gamifying these activities, but that gets lost in the overall design.  There aren’t any score total categories, so there’s no benefit to the readers from adding up their scores.

The additional text on the infographic landing page is a little out of control.  Every one of the 44 activities has a few paragraphs of text on the page providing more details.  WAY more information that readers will stick around for, but thankfully they kept that separate from the infographic design.  

The infographic should include the URL to the landing page so readers can find this additional information about the activities as well as the original, full-size version of the infographic.  They include the URL to the OfficeVibe home page, but there are no links to the infographic there.

Thanks to @JacobShirar on Twitter for sending in the link!

Thursday
Mar132014

How Will You Make Your 2014 Numbers?

A good B2B infographic design, How Will You Make Your 2014 Numbers from Zilliant gives you 3 options to leverage when setting prices. Good luck making your numbers!

Pricing is the most powerful lever a company has to boost profitability, yet it is often the last bastion of guesswork in many companies.

When it comes to setting prices, what we typically see is that B2B companies take one of three distinct approaches: opinion and experience, backward-looking analytics and predictive modeling.

Where does your company fall? Take a peek at this infographic and find out!

I’m definitely seeing a big increase in design requests for B2B infographics that can be used in presentations, brochures and handouts.  This design is a great example of showing how their service outperforms the alternatives.  The design was sized to fit on standard size paper, so anyone can print it out.  The racetrack path also walks the audience through the information in a very specific sequence.

Thanks to Danielle for sending in the link!

Wednesday
Nov202013

The Online Shopping Cart Experience

Shopping Cart Experience infographic

Online shopping is a convenience that a lot of people take advantage of. But the convenience varies. The Shopping Cart Experience infographic from checkoutoptimization.com finds the optimal situation to make customers happy.

Over the course of the last few years, I have been in and out of the details of conversion rate optimization. My career at a digital marketing agency affords me the privilege of working with some of the top brands in the world. I am equally lucky to know some great entrepreneurs with very small businesses. Among the fascinating things that I get to see every day and across the spectrum is how much of an impact a small improvement at the checkout makes.

Simply, more sales equals more sales. Given finite resources to optimize a thousand different things, I’m awestruck that the shopping cart is not a greater focus. And as sites have changed in incredible ways over the last few years, shopping carts remain unchanged.

In 2009 I thought about this issue and started researching attributes across a number of shopping carts. It was a story of small diversity and great uniformity. I started writing a book on the subject, but I shifted focus to double down and grow a separate business. (Which has been extremely rewarding and I now get to work with a growing group of talented, bright, extremely funny people that are accomplishing amazing things for the world’s coolest brands, but that’s another story.) A couple of months ago, I came back to the idea of checkout optimization, and thought it would be really interesting to compare my 2009 research to the current state of things.

And that’s how this infographic came to be. My hope is that this is useful to anyone curious about shopping cart design patterns, or perhaps someone looking for a standard to measure up against. Let me know what you think, and you want more like this, you can sign up here.

Nice overview of the differences sites choose when setting up checkout pages on e-commerce sites.  Some of the subtle visualizations work very well, like the multiple pages shown behind the numbers in the User Friendly section.  However, some values aren’t visualized at all, like the percentages for the different merchant features.

The infographic landing page explicitly asks people to repost the infographic with links back to the original page, but sadly, most people don’t do that.  The landing page URL should be included in the infographic image itself so readers can find the original when bloggers don’t include the link.

Thanks to Nicholas for sending in the link!

Monday
Nov182013

17 LinkedIn Profile Must-Haves

17 LinkedIn Profile Must-Haves is a how-to infographic that walks the reader through optimizing their LinkedIn profile page.  Published by MarketMeSuite working with Maximize Social Business.com’s Neal Schaffer.

This year has been a big one for LinkedIn. With new features like the Creative Portfolio Display, you now have the ability to visually showcase your professional portfolio. But before diving any deeper with the latest add-ons, does your LinkedIn profile have all the elements that will help you rise to the top? This new infographic has all the tips you need to elevate your LinkedIn profile: 17 LinkedIn Profile Must-Haves!  Everyone can use great tips, so please share the LinkedIn love!

Great design using a mock LinkedIn profile as the background.  The callouts are clearly connected to the appropriate areas on the profile.  There’s a lot of text, but in this case I think most of it is necessary to clearly explain each point.  The reader can work off of this infographic without any additional research on other sites.

The statistics at the bottom should have been better visualized.  Mixing the 50.5% stat with the profile complete percentage visual from LinkedIn is confusing.  Also, it was difficult for me to find the original infographic landing page.  The footer should have the URL for readers to find the full-size original version of the infographic.  The source list text is too small to read too.

Thanks to Martin Mosler for post on Google+!

Friday
Nov152013

Two Years Without Steve Jobs: Has Apple Crumbled?

Two Years Without Steve Jobs: Has Apple Crumbled? infographic

Has Apple Crumbled? is an infographic from WhoIsHostingThis.com that takes a close look at the business and financial results of the last couple of years under Tim Cook’s leadership.

With the passing of Steve Jobs in 2011, many tech industry experts were quick to predict that his company, Apple, Inc., would soon falter without its charismatic founder at the helm. Yet in the years since Jobs’ successor, Tim Cook, has taken the wheel, Apple has not only continued on, but flourished.

The design starts off well, but gets lazy towards the bottom with a number of statistics shown in text only, and not visualized.  Readers will perceive these values as less important and visually skim right over them.  With a mix of visualized data and text only data, the text only values are perceived as secondary information and often ignored.

I really like the character illustrations. They are minimal, but still easily recognizable.  The same goes for the product icons.  Minimal but easily recognizable.

The footer does a good job with sources and the company logo, but should have also included the URL link back to the original infographic landing page so readers can find the full-size original version.

Found on MacTrast.com

Monday
Oct142013

The Modern Workforce

The Modern Workforce infographic

The Modern Workforce infographic from unum shows that the workforce demographic has changed in the last 30 years, but the benefits have not evolved to support this. There are more women, disabled, and older people in the modern workforce, but the protection, time away from work, and services given to employees are not keeping up.

The research finds significant gaps have opened up between employer-provided benefits and the protection required by today’s workforce. At a time when the demographics of the modern workforce are shifting towards employees that have a greater need for financial benefits, the research shows that the ratio of wages to employee benefits is outdated.

As a result, we’re more likely to fall into financial difficulty than we were 30 years ago. And, if we’re in financial difficulty we’re less productive, so it’s in an employer’s best interests to better protect their people.

We’ve published research called Keeping Pace? Financial Insecurity in the Modern Workforce with Cass Business School. It paints a picture of how the make-up of our workforce has changed. It also makes recommendations about what employers should do to better protect their people.

The infographic has some great data from their case study research, but the design could have done a better job making the information easier to understand for readers.  Many of the visualizations don’t match the data from the study.

For example, the pie slices shown in the Demographic Changes section changed their radius instead of their angle.  This creates a false visualization because the area of a pie slice with twice the radius is much larger than the data values.  So, the visualization is displaying a much larger increase than the data actually shows.  This design mistake with the radii was repeated in the Social Changes section, so that visualization doesn’t match the data either.

Unum also created a motion graphic video to share some of the research findings as well.  I would have recommended tying these two content types together, using the same design assets in both.  They already have the data visualizations from the static infographic, so use them in the video as well.

 

Thanks to Ed for sending in the link!