About
Randy Krum infographic designerRandy Krum
President of InfoNewt.
Data Visualization and Infographic Design

Infographic Design

Infographics Design | Presentations
Consulting | Data Visualizations

DFW DataViz Meetup
NEXT EVENT: September 6, 2016

Join the DFW Data Visualization and Infographics Meetup Group if you're in the Dallas/Fort Worth area!

Search the Cool Infographics site

Custom Search

Subscriptions:

 

Feedburner

The Cool Infographics® Gallery:

How to add the
Cool Infographics button to your:

Cool Infographics iOS icon

- iPhone
- iPad
- iPod Touch

 

Read on Flipboard for iPad and iPhone

Featured in the Tech & Science category

Flipboard icon

Twitter Feed
From the Bookstore

Caffeine Poster

The Caffeine Poster infographic

Entries in business (61)

Tuesday
Jul122016

Made in France

Made in France Raconteur Infographic Sankey

The Made In France infographic by Raconteur uses a Sankey Diagram to plot the many-to-many relationships of top exports with top destination countries.

Infographic outlining French exports and top 10 importers, alternative exports including caviar, cigars and horsemeat and most popular markets

France exported $572 billion of goods in 2015, making it the sixth largest exporter in the world. While aircraft, cars and medicine are the country's highest-value goods, there are many other exports to varied markets.

I'm confused by the introductory paragraph. I don't see aircraft, cars or medicine in the data visualization or represented anywhere else. Did they just choose 8 random product categories they wanted to include?

Showing the two separate values for "Total Exports" and "Total of Top 10 Importers" is confusing. Especially when the Top 10 value is shown within the sankey diagram, but broken apart and connected to the 18 countries shown across the bottom of the visualization.

I really appreciate the magnifying glass interactive feature on the landing page! I like this approach better than the standard zooming interface you soo on many other large, complicated infographics.

Made in France Raconteur Infographic Magnify

Wednesday
Jun222016

Venn Diagram shows Tesla-SolarCity-SpaceX overlap

Venn Diagram shows Tesla-SolarCity-SpaceX overlap

Yesterday (June 21, 2016) Tesla Motors offered to acquire SolarCity for $2.8 billion in stock. Unless you pay close attention, you may not realize that these are both companies headed by Elon Musk. The Wall Street Journal (subscription required) has visualized the shared investors and board members with this clear Venn Diagram showing the overlap between his three companies: Tesla, SolarCity and SpaceX.

The graphic helps put the merger news into context for the readers. The best infographics and data visualizations make complex information more approachable and understandable for the audience, and this one does that very well.

Found on TechCrunch, where you can see the design.

Friday
May272016

The Infographic Resume by Hannah Morgan: Interview & Giveaway

The Infographic Resume is a fabulous book by Hannah Morgan from Career Sherpa! I have a chapter dedicated to infographic resumes in my book, Cool Infographics, but this is the only entire book I've seen dedicated to infographic resumes anywhere. Find more on Hannah's book page.

This month I am giving away one signed copy of The Infographic Resume! Register on the Giveaways Page by June 30th to be entered.

Infographic resumes are in, and they’re not just for designers. Free online tools are popping up every day to help anyone create a dynamic, visual resume—adding panache without sacrificing substance for style.

The Infographic Resume provides essential tips and ideas for how to create visual resumes and portfolios that will make you stand out from the crowd. Richly illustrated in full color and including lots of inspiring examples, the book will teach you how to:

  • Create a powerful digital presence and develop the right digital content for your goals
  • Build your self-brand and manage your online reputation
  • Showcase your best work online
  • Grab a hiring manager’s attention in seconds

Packed with dynamic infographics, visual resumes, and other creative digital portfolios, The Infographic Resume reveals the most effective tools, eye-catching strategies, and best practices to position yourself for any job in any kind of business.

Everyone should follow Hannah Morgan on Twitter (@careersherpa)! She shares her wisdom and insights on resumes, hiring and career issues openly. You can download her Infographic Resume Cheat Sheet, and she maintains a Pinterest Board gallery of Infographic and Visual Resumes.

 

Hannah answered a handful of questions about The Infographic Resume:

How would you define an infographic resume?

Hannah: An infographic resume converts your work experience into visual pieces such as charts and graphs. Instead of finding the right words to write about your skills and achievements, you can present the most important parts of your experience visually. While this may sound difficult for some people, especially those without design skills, it can actually be liberating. As the saying goes, a picture is worth a thousand words.

Chapter 1 was great! Could you summarize your chapter on How We Got Where We Are Today?

Hannah: You may have noticed infographics and other visual elements appearing more often in newspapers, marketing materials and social media than in the past. We are inundated with information and rely on our smart phones for on-the-go access. Reading large blocks of text takes time and it is even more difficult to read on a mobile device. Studies indicate that the brain processes pictures faster than words. Other studies say pictures increase comprehension, increase the time people spend on a website, and increase sharing of updates on social media. Job seekers can leverage these trends to their advantage. Savvy job seekers know today’s job market is highly competitive. To make matters worse, almost every company has an Applicant Tracking System (ATS) which typically weeds out candidates and results in the dreaded “black hole” of no response. Technology has enabled job seekers to break out of the standard “apply online and wait” mold. By applying out-of-the-box marketing strategies such as social media campaigns, personal websites and infographic resumes, job seekers can do more to stand out and garner the attention they crave (and deserve). 

How would you describe the current state of the market for infographic resumes?

Hannah: Infographic resumes deviate from the expected and that is the very reason to use one. Most job seekers will not use one either because they don’t know about them, don’t know how to create on or think it would be risky to try and use one. In my opinion, the rewards outweigh the risk. Go ahead, use an infographic resume.

What are some of the more unexpected jobs or careers that you have seen candidates use an infographic resume?

Hannah: The early adopters of infographic resumes were people who had graphic design skills. But infographic resumes are being created by technical writers, sales representatives, information technology specialists and many other types of occupations. Infographic resumes demonstrate creativity and innovative thinking which are qualities valued in marketing departments, information technology, and start-up organizations, just to name a few. Consider the culture of the organization and the requirements of the role to help determine if an infographic resume might be successful opening doors.

Are there any risks associated with infographic resumes?

Hannah: There are some things you should know before you use an infographic resume. First, and foremost, do not use infographic resumes when submitting through applicant tracking systems! The technology used in ATSs cannot read visual content. You should also take into consideration who you are sending your infographic resume to. Typically, people in human resource and recruiting roles expect to see the traditional, conservative text resume. These roles often have to review hundreds, if not thousands, of resumes and do not have time to search your infographic for skills and work history. A better strategy is to send your infographic resume to the actual hiring manager or to a contact you have made inside the organization. Infographic resumes also make a great addition to your LinkedIn profile as embedded media in the summary section. If you have a personal website or online portfolio, an infographic resume works well there too. If you are proactively networking with people in your field of interest, bring your infographic resume to the meeting and share it to guide the conversation. And why not bring an infographic resume to an interview to impress the interviewers?

What types of reactions to infographic resumes are you hearing from hiring managers and recruiters?

Hannah:  About a year ago, I polled the recruiters, human resource professionals and career coaches in my network to get their feedback on infographic resumes and the overwhelming response was positive. In fact, 68 percent said they would look at an infographic resume, 32 percent said it would depend and no one said that they wouldn’t look at one. Here are some of the comments I received: 

“I would welcome a fresh, newer idea, which this is, as opposed to the same old resume.” -Hiring Manager

“Shows some creativity.”  -Other

“Yes! I would be thrilled with the creativity, and it would definitely be a resume that would stand out from the pack.” – Hiring Manager

“Yes, because normal resumes are boring.” -Other

Do you have your own infographic resume that I could share?

Hannah: Since I don’t have design skills, I rely on tools that convert my LinkedIn profile into an infographic resume, like this one created using vizualize.me. There are so many tools available to help create infographics so even people without design skills or familiarity with design software can dabble in infographics. I’ve written about four of those tools here: http://careersherpa.net/4-templates-for-infographic-resumes/

 

Hannah's Bio:

Hannah Morgan is the Founder, CareerSherpa.net and a Job Search Strategist. She is a speaker and author on  job search and social media strategies. She delivers fresh advice and serves as a guide to the treacherous terrain of today’s workplace landscape. Hannah’s experience in Human Resources, Outplacement Services, Workforce Development and Career Services equip her with a 360 degree perspective on job search topics. Recognized by media and career professionals, Hannah is an advocate who encourages job seekers to take control of their job search. Hannah is frequently quoted in local and national publications and she writes a weekly column for U.S. News & World Report.

Hannah is the author of “The Infographic Resume” (McGraw Hill Education, 2014) and co-author of “Social Networking for Business Success” (Learning Express, 2013). You can learn more about Hannah on CareerSherpa.net and by following her on Twitter at @careersherpa.

Tuesday
May102016

What's Your Ideal Workplace?

What's Your Ideal Workplace? infographic

Based on your own individual personality, the What's Your Ideal Workplace? infographic from Quill.com examines the best types of office environments to maximize your work performance.

Are you looking for a new position in a more fitting workplace? Or are you attempting to create an office setup that will maximize your employees’ skills? This infographic will help you match common work personality types with their ideal office spaces, from cubicles and open workspaces to co-working and work from home options.

Don’t know your work personality? Take the test.

Many companies are just beginning to realize that workplace design directly impacts employee performance, yet research shows that 3 in 4 U.S. workers are not in optimal workplace environments.

I love the connection to taking your own work personality test. This makes the infographic design personal and relevant to each individual reader. It's informative, but personal.

The illustration of each different workplace layout helps readers understand the differences almost instantly. It's a design with conceptual illustrations, but the statistics are also visualized, making them easier to understand as well. The personality color-coding is consistent throughout the design.

Great layout on the infographic landing page as well. Descriptive text with links, social sharing buttons, the full infographic and embed code at the bottom. The URL of the landing page is also included in the infographic image file itself, to make it easy to find the original, full-size version from sites that share but don't link. Everything needed to make it easy to find and easy to share.

Thanks to Cheryl for sharing the link!

Friday
May062016

The Mother of All Mother's Day Infographics

Your Guide to the Business of Mother's Day may be the reigning Mother of All Mother's Day infographics from TheShelf.com covering practically everything you'd ever want to know about the business of Mother's Day. However, the data visualization portions need some help.

Mother's Day is right around the corner, creeping up on both consumers and brands alike. And even though, year after year, the majority of presents are bought super last minute, our spending on Mom is off the charts! 

...And why shouldn't it be, the wonderful women in our lives are worth everything that we can throw at them (assuming it's good) on their special day, and that's why we've created this pretty huge rundown of all things Mother's Day.

This is a data-heavy infographic that breaks my 5-second rule. Instead of trying to tell one story really well, they threw in every bit of data they could get their hands on. They have so many sections, it's worth taking a closer look at a few to see what we can learn from the design choices.

The dedicated landing page is very well put together! Plenty of text for SEO and custom wording in the social sharing buttons and even custom social images to make sharing the infographic super-easy for readers! My only complaint is that they aren't sized for the social media sites. Twitter needs images with an aspect ratio of 2:1.

Let's take a closer look at one of the sections:

When you mix some data visualized and some data shown in text alone, the visualized data is perceived as more important to readers. These data points shown in just text is usually ignored by readers because it wasn't important enough to visualize.

If you follow me, you'll know that I have a specific pet peeve with designers getting the sizes of circles wrong when used to visualize data. [See False Visualizations: Sizing Circles in Infographics]

The circles is this design don't match any of the data. I'll demonstrate here. The total area of Greeting Cards at 80% should be exactly four times the area of the The Books circle at 20%. However, you can see here that I can easily fit seven of the Books circles in the Greeting Cards circle with much more room to spare!

 

The data may be good, but the visualization is all wrong. It looks like the designer was eye-balling the sizes instead of actually visualizing data. Things like this make me skeptical, and begin to question every other visualization in the whole design. 

Let's look at another section:

The flower is a pie chart, so it needs to follow the Golden Rule of Pie Charts! It MUST add up to 100%! However, this flower/pie chart adds up to 129%! What??? The 63% section by itself should be more than half of the flower, but it's shown as less than half.

One you start looking you'll find more problems. Why is 84% represented by 51 out of 56 people icons? That's 91%. Separately, why would you choose 56 icons to represent the total of 100%? Use 100 icons!

Lots of good data included in this infographic, but the design needs to go back to the drawing board.

Thanks to Sabrina for sending in the link!

Monday
Feb082016

2016 State of Small Business Report

The 2016 State of Small Business Report from Wasp Barcode highlights some of the most pressing issues facing small business owners.

According to the 2016 State of Small Business Report, 71 percent of them expect to increase revenue in 2016, a 14 percent increase over 2015’s revenue optimism.

Their optimism is holding up in the face of a few big hurdles this year, namely hiring new employees, increasing profit, and employee healthcare. More than 1,100 small business owners and executives identified these items as their top three challenges for 2016.

In addition to identifying business challenges, the State of Small Business Report also investigated small businesses’ views on the economy, hiring, government, marketing practices, and use of information technology.

Check out a few highlights and let us know what you think.

I really like the use of the infographic to highlight a few key points to draw in readers to the full report. 

A few things I would suggest that designers and publishers can learn from:

  • Make the fonts larger or make a larger version of the infographic image file available. Much of the text in the "full size" version is still too small to read.
  • Use a good description in the infographic image filename. This image was just called "Infographic-FULL-SIZE.png" which hurts you visibility with the search engines.
  • Visualize all of the data. When some data in an infographic is listed as text-only, it is perceived by readers as less important and often skipped over.
  • Include a copyright or Creative Commons license statement. I can't tell if there is one, it's too small for me to read.
  • Include the URL to the infographic landing page so readers can find the full-size original infographic when it appears on other sites that don't link back appropriately. I appreciate the link to the full report they are promoting, but readers also need the link to the infographic landing page.
  • The infographic should be linked or included in the full report page. 

Thanks to Anna for sending the link!

Friday
Dec042015

What Social Media Platforms Are Best Suited For Your Business

It doesn't matter if you have a well established business or a new one, everyone can benefit from learning to use social media better. But which platform is right for you? The What Social Media Platforms Are Best Suited For Your Business infographic from Quick Sprout helps you determine which platform your target audience uses so you can save yourself some time.

With all the social media sites available today, which ones should you leverage? In an ideal world, you would use them all. As a small business, however, you don’t have enough time and money to do so.

With your limited resources, which social media platform would you pick?

If you think Facebook and YouTube are your best bets because they are most popular, think again. Just because a site is popular doesn’t mean it is a good fit for you business.

To help you decide which social media platform is best suited for your business, I’ve created an infographic that explains what social sites you should be leveraging based on real data.

Good use of colors and logos to differentiate the different services. This infographic is a good example of the difference to readers between visualized data and text-only data. Readers' attention will gravitate to the visualized statistics, and any numbers shown as just text are often skipped and considered to be secondary information.

Thanks to Juntae for the link!

Wednesday
Nov042015

How Much Should You Spend on Sales & Marketing?

 The Corporate Marketing and Sales Spend Landscape infographic

The Corporate Marketing and Sales Spend Landscape is an infographic about publicly traded companies and how much revenue they spend on sales & marketing. The general rule of thumb, based off of a 2014 Gartner Research study, is that a company should invest 10% of their revenue into marketing. However, a 2014 CMO survey, published by the American Marketing Association and Duke University, came to find that the 10% rule isn't true for all types of companies.

This infographic from Vital is a representation of those findings and shows how much each business style actually spends on marketing. 

Determining the affect of marketing on a company’s growth is not black and white. There are many factors that combine to create a successful and growing business. However, without marketing and sales a company gets very little, if any, promotion or exposure, meaning the chances of growth are slim to none. This is a well-known fact among marketers, evident in the amount of dollars successful corporations allocate towards sales and marketing every year. In 2014, Microsoft, Cisco, Quest Diagnostics, Intel, Salesforce, Constant Contact, LinkedIn, Marketo, Bottomline Technologies, Marin Software, IDEXX Laboratories, Tempur Sealy, Tableau and Twitter among many more all had marketing and sales budgets that were greater than 14% of revenue, some spending as much as 50%! All of these companies also grew year-over-year.

So, how does a company determine how much of their budget to spend on marketing? We decided to look at a handful of some of the most successful large and mid-sized companies across a range of industries to find out how much they allocate for marketing and what they get in return.

Read more at https://vtldesign.com

The order the companies are listed is confusing. There's doesn't seem to be any reasoning behind the sequence. It's not marketing spend dollars or percentage, or total revenue, or revenue growth YOY or even alphabetical.

It's not clear that the orange number shown for each company is the marketing spend dollars, not total revenue. The orange color-coordination with the doughnut chart implies that, but it should be more obvious.

I also think they meant to imply a connection between marketing spend and revenue growth, but that connection is not obvious in the infographic. The revenue growth in gray text-only looks like an afterthought.

Great source citations in the footer. They should also include a copyright statement and the URL link directly to the infographic landing page so readers can find the original full-size version.

This is also a good example of the Fair Use of trademarked logos to report comparisons between the various companies.

Found on Marketing Profs

Thursday
Oct082015

10 Ways to Fall Asleep on a Plane

10 Ways to Fall Asleep on a Plane infographic

Traveling can be exhausting, especially when you can't catch any sleep on the flight. However, Work the World has come up with not just one, but 10 Ways to Fall Asleep on a Plane! Whether you are traveling for business or for pleasure, you can be assured that your flight will be a restful one.

Trying to fall asleep on a plane can be one of the most frustrating experiences during your travels. After some serious research we decided to put an infographic together detailing the top ten ways to fall asleep on a plane. If you struggle to fall asleep in the air, read on for reassurance that it can be done.

Great informative infographic that uses a classic content marketing strategy of a Top 10 list, even if it's a little text heavy for a graphic. Icons and illustrations make each idea visual, which will help readers remember the information when they actually need it.

The footer properly included a Creative Common license, and detailed sources. The only thing missing is the URL to the infographic landing page so readers can find the original, full-size version on the Work The World site.

There's so much text in this one, I would make the additional recommendation to repeat the text on the infographic landing page below the infographic image itself. By also putting all of the text on the page, the search engines will be able to parse and index all of this good text data.

Found on Visual.ly

Thursday
Jun252015

Business Etiquette Around the World

Business Etiquette Around the World infographic

When you are on a business trip, making a good impression is always key, but meeting internationally for business can make things a little tricky. The Business Etiquette Around the World infographic from CT Business Travel has compiled a list of expectations for those meeting in foreign countries around the world. As the infographic states, "Follow these tips and never put a hand, fork, or word out of place again."

Customs and etiquette vary wildly from country to country, and business professionals are often unaware of the differences.

This made us think, wouldn’t it be really useful to research and produce an illustrative guide that provides an easy to digest overview of the essential cultural differences for when professionals meet international clients, suppliers and colleagues overseas – so we did and here it is.

For instance the French prefer to shake hands lightly, as do the Japanese and South Koreans, and pre-business chit-chat may be customary in Brazil, but this is not the case in Russia, Switzerland and a number of other countries.

The following Infographic outlines the rules that can be unwittingly broken across the world and will be of interest to anyone who wants to seal the deal rather than tarnish their reputation.

Table data like this is always a challenge to visualize. Using icons in the table format is a good way to make the data easier to understand and compare between rows.

Thanks to Danny for posting the link on Linkedin!