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Randy Krum infographic designerRandy Krum

President of InfoNewt.
Data Visualization, Infographic Design, Visual Thinking, Product Development and Marketing professional fascinated by good infographics.  Always looking for better ways to get the point across.

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Monday
Jul232012

True Colors: What Your Brand Colors Say About Your Business


True Colors: What Your Brand Colors Say About Your Business infographic

Does your companies brand reflect their business correctly? Check out True Colors: What Your Brand Colors Say About Your Business infographic from Marketo.

The most prominent brands in the world are defined by their colors. Think of McDonald’s golden arches, the name Jet Blue, and UPS’ slogan, “What can Brown do for you?” These companies, and many others, strategically use colors in their logo, website, and product to appeal to customers. As a B2B marketer, it’s important to think about how you utilize colors and what the colors you choose say about your business.

Research has found that different colors provoke very different reactions in people. Marketo choose to use the color Purple for branding because at the time Marketo was founded, purple was relatively un-used. Additionally, purple represents wealth, royalty, and richness which also has associations to leadership and revenue. Integrating your brand colors in your logo, landing pages, product, and more will help you achieve the highest impact. We put the rainbow under a microscope to find out how each color can help you connect with your consumers.

Designed by Column Five Media, this is a really good infographic.  The use of the specific colors in question make the design attractive and very easy to follow.  I also like the use of icons to show industries that use the different main colors.  The icons and bullet lists also help cut down on the amount of text the audience has to read.

A couple things I would change: 

  • There are a number of statistics at the top that should have been visualized instead of just making the fonts really big.
  • There are a number of what appear to be quotes from different sources about the power of colors, but the sources aren’t citied.  I assume they’re a part of the sources listed in the footer, but quotes should be immediately attributed.
  • Which Colors are Companies Using Most? adds up to 103%.  It’s not clear if these should be mutually exclusive or if the study counts multiple colors from the same company in the results.
  • The bottom should have a copyright and the URL link to the original infographic landing page. 

Thanks to Carra for sending in the link!

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    Cool Infographics - Blog - True Colors: What Your Brand Colors Say About Your Business

Reader Comments (4)

Thanks for the shout out! Brown has served us well as our primary color. I'm a fan of your blog -- really love seeing the way you guys present data so creatively. Check us out on Twitter (@UPS), on Facebook (facebook.com/ups), or on our blog (www.blog.ups.com).
July 25, 2012 | Unregistered CommenterCandy Hanson
You're very welcome!
July 26, 2012 | Unregistered CommenterCarra
simply want to thanks for this sharing. This is really very useful. In-fact makes the colors explanation very easier for me.
August 8, 2012 | Unregistered CommenterFahad
in the top part of the infographic, which is very good on the whole by the way, where it is outlining colours, are you stripping it back into the primary colours? Red Yellow Blue and Black? Therefore a company with green would be both yellow and blue?
August 28, 2012 | Unregistered CommenterAlex

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