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Randy Krum infographic designerRandy Krum

President of InfoNewt.
Data Visualization, Infographic Design, Visual Thinking, Product Development and Marketing professional fascinated by good infographics.  Always looking for better ways to get the point across.

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« Star Wars Infographic Flowcharts | Main | Sip Statistics 2012 »
Thursday
Sep202012

Is Google+ a Ghost Town?

Is Google+ a Ghost Town? infographic

Google+, The newest trend? Or the newest flop? Umpf gets to the bottom of this mystery with a little research and reports it’s results with an infographic! The Google+, Ghost Town? infographic does more than just report the Google+ statistics, it compares them to other key social networks.

There’s been many articles written about how good, bad and indifferent Google+ is.  But our favourite debate is the ongoing It’s Really Popular Vs It’s A Ghost Town one.

So what’s the truth?  Our findings and infographic (see below) appear to suggest the latter: despite its large number of accounts, G+ is bottom of the list of social network users’ favoured channels.

Google, of course, claims it is fast-growing and really popular.  Why wouldn’t they? And, of course, there is research to support that argument. But does this chart, left, for example, which shows the rise in G+ unique visitors, tell the whole truth?

So, we decided to do our own research.  It is by no means exhaustive and is only meant as a snapshot view, so judge for yourself.

Certainly a trending topic lately, but also a really good infographic design.  Of course it’s framed in a Google+ news feed style layout.  Easy to read and colorful.  I like the color coding related to the different social network logos, even though some of those blue colors are hard to differentiate.

In the Users bar chart, I love the use of color, putting the data right in the bars and using the logos on the axis to eliminate any need for a legend.  Good data visualizations design!

In the “Users Likely to Share” I would have liked to see some sizing of the icons to match the data. Instead, they put the icon illustrations into rank order, continued the consistent color coding and clearly identified 1st, 2nd, 3rd, etc.

The section with all of the doughnut charts (reminiscent of the Google+ Circles icon) also continues the consistent color coding.  I’m sure it a rounding issue, but many of the charts only add up to 99.9% instead of 100%.

At the bottom, the two things missing are some type of copyright license as well as the URL linking back to the original infographic landing page.

Thanks to Jon for sending in the link!

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Reader Comments (7)

Also reports shows that most of Google plus users are women . Google is trying hard to try not to fail like they failed with google wave and orkut.
September 20, 2012 | Unregistered CommenterChrist
Google + had a good promotion made by its mother project, but it is so difficult to be on the same area with Facebook. Also, this is not Google's first failure. Google Health was an example.
September 21, 2012 | Unregistered CommenterMadalin Blidaru
Great blog! I like it!
September 21, 2012 | Unregistered Commenterjeu de voiture
Very interesting! Thanks!
September 23, 2012 | Unregistered Commenterjeu de casino
This infographic is pretty old. I saw it at least half a year ago..
September 26, 2012 | Unregistered CommenterMathias Madsen
I recently came across your blog and have been reading along. I thought I would leave my first comment. I don't know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often.
September 27, 2012 | Unregistered Commenterweb designing

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