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Randy Krum infographic designerRandy Krum

President of InfoNewt.
Data Visualization, Infographic Design, Visual Thinking, Product Development and Marketing professional fascinated by good infographics.  Always looking for better ways to get the point across.

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« Social Media Brandsphere | Main | A Disaster for FEMA »
Tuesday
Oct042011

Social Media Usage in the UK

Social Media Usage in the UK is a new infographic from Umpf.co.uk

We then analysed the results to bring what we believe is the most up-to-date snapshot of social media usage in the UK.  If you like statistics, you can view them all here.

Our infographic, created by Vapour, helps visualise statistics; it outlines the gender and age differences in social media usage.

It needs a title.

I love that they included a link to the data file in GoogleDocs in the original posting.

I like the idea of the Man/Woman stacked percentages.  Although, I’m guessing they didn’t calculate the icon shape areas to get the section sizes right, which makes the visualization false.  They probably just calculated the height of each section, which visually misinterprets the data.  YouTube is shown to be much bigger than it really is because the shape is widest there.

They don’t need the Key/Legend at the bottom (“Legends are Evil”).  The social media icons were clearly used in the first bar chart, and could have been included in them all for clarity.  Build the data right into the charts, and you don’t need a legend.

At the bottom should be a copyright (or creative commons license), the URL to the original infographic, the Umpf company logo,  the sources listed and the designer credit.  Once this infographic is posted elsewhere on the Internet (like here on the Cool Infographics blog) all of the information that was included in the original posting is lost.  (unless a good blog author, like me, includes the links)

Thanks to Jon for sending in the link!

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Reader Comments (2)

I'm not sure about the man/woman icons at the top. For the male, Facebook and Youtube are annotated as 72% and 70% respectively, nearly the same, yet the area and height given to Youtube is 700% larger.
October 4, 2011 | Unregistered CommenterVlad Malik
beautiful picture, thanks :)
October 4, 2011 | Unregistered Commenterjeu d'argent gratuit
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