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Entries in logo (14)

Friday
Feb032017

The Evolution of Technology Company Logos

The Evolution of Technology Company Logos infographic

Logos are very important for a company's image, it needs to be simple and memorable. The Evolution of Technology Company Logos infographic from Vizion Online shows a few companies that have very recognizable logos. As you can see, even the professionals tweak their logos often to get the desired look and feel.

Here we have a good looking infographic that we have designed providing information about how technology company logos have evolved over the years. Check out logo evolution for companies such as Amazon, AT&T, Canon, Dell and more by viewing this logo design piece.

We hope that you enjoy this tech company logo infographic and please share it out with your friends on social media or feel free to publish it on your blog or website.

Thanks to the Picture Superiority Effect, people at more likely to remember the company logo than the company name. I talk about this in Chapter 1 of the Cool Infographics book, called the Science of Infographics. You can download an excerpt of that chapter for free HERE!

Thanks to David for sending in the link!

Tuesday
Jan102017

Digital Marketing Tools Landscape

Essential Digital Marketing Tools Landscape infographic

The Essential Digital Marketing Tools infographic from Smart Insights is a cleaner approach to a landscape design style, and only covers their top 5 picks in each of 30 different categories.

As marketers today, we’re fortunate to have a huge number of free and low-cost tools to give us insight about our customers, competitors and market. They also help us compete by delivering automated relevant, real-time communications integrated across desktop and mobile and digital plus traditional marketing channels.

To help highlight the range of great options available, our infographic and free Digital Marketing Tools and Services 2016 download recommends 30 categories of marketing technology and our pick of the most popular 5 in each category. We’ve grouped them across the Smart Insights RACE Planning framework for managing digital marketing so you can review where you could make better use of the tools across the customer lifecycle.

What inspired us to create this infographic and guide?

We were inspired by Scott Brinker’s Marketing Technology landscape which does an excellent job of defining ‘enterprise’ tools for managing digital marketing, but can be difficult to read because of the sheer number of tools. Also, we wanted to include more low-cost and free ‘hands-on’ insight tools which are important for managing activities like Search, Social media and conversion rate optimisation. These don’t tend to be included on Scott’s landscape. We also wanted to highlight the most popular, well-regarded services, particularly those which can be used across all sizes of businesses rather than being affordable only by the biggest brands.

I'm generally not a fan of these complex landscape designs. They're cluttered, complex, and don't help readers understand the information very effectively. I think the Smart Insights design helps readers significantly by choosing a limited number to include, and the circular format makes for an improved reading experience.

I also like the use of this infographic as content to draw in readers for their larger report on these marketing tools. As I wrote in my article "Marketing FAIL: Infographics Hidden Behind Registration Walls"

My personal belief is that they were also inspired by The Conversation Prism by Brian Solis and JESS3, which I also think is a good landscape design style.

 

Wednesday
Dec022015

10 Things You Need to Know About Logo Design

10 Things You Need to Know About Logo Design infographic

Logos are more than just a stamp on a page, they embody the whole meaning behind your product. The 10 Things You Need to Know About Logo Design infographic from Blue Soda Promo wants to make sure that you make the best decision when choosing your design.

“People are more likely to remember the company logo, an illustration representing the company, than the actual name of the company. When it comes to purchase decisions, consumers are more likely to buy products from familiar companies. When buyers are in a store looking at products on the shelf, they are more likely to choose the products from companies they recognize, and logos are more likely to be remembered. Companies know this, and are very careful to design their product packaging to clearly show the company or brand logo.”

*Excerpt From: Randy Krum. “Cool Infographics.” - bit.ly/CoolInfoBook

There is a nice comical feeling to the infographic that is consistent throughout. It is good to keep consistency when designing all parts of an infographic.

Nike’s swoosh, McDonalds’s golden’s arches, and Apple’s bitten fruit all have one thing in common…

Well, that’s not exactly true as you’ll find out later in this post.

However! What they do share is the overarching success their logos have had on the world. People no longer need to be told what their logos represent. When their logos are stamped on something they have certain consumer expectations attached to it. Their logos became their own company’s spokespeople, while their products continue to prove their worth.

Examples are key for this kind of topic. People will understand the importance of the points better when the examples are clear and easy to recognize. It also helps reinforce the idea that a logo embodies the personality of the company. When the author changes one of the logos we are familiar with, it just doesn't feel right!

Thanks to Matt for sending in the link!

Wednesday
Dec032014

40 Brand Logos with Hidden Messages

40 Brand Logos with Hidden Messages infographic

Some of the best known logos hide the best kept secrets. 40 Brand Logos with Hidden Messages infographic designed by Oomph! reveals some of those secrets. How many did you already know?

You probably already know the story behind the famous FedEx logo and its clever use of negative space. (If you don’t, read this.) But of course, it’s hardly the only logo with a “hidden message.”

British plastic card maker Oomph has collected 40 such logos—check them out below. Amazon, Unilever and the Tour de France are particularly cool. How many of these sneaky messages would you have spotted without the help?

You can’t cover this topic without the visuals, and that’s why this infographic is so effective. It shows you the logos with clear explanations of the stories behind them.

The footer should include the uRL to the infographic landing page, so readers can find the original, full-size version when they find this design on other sites across the Internet.

Found on: http://www.adweek.com and http://www.thedrum.com

Friday
Apr112014

Color, Value, and Evolution of Logos

Color, Value, and Evolution of Logos infographic

Logos are very important to a business. A good logo can sell itself, especially if the colors match the product correctly. Color, Value, and Evolution of Logos infographic found on Finances Online.

Do you know how colors influence your buying decisions? Why the charging bulls in the Red Bull logo are red? Or why McDonald’s double arches are yellow? It’s because the emotional power of logos is closely tied to specific colors.

It turns out, our emotions are results of the precise science of effective logo design. In fact, psychologists proved that famous logos are so wired into our brains, that at the age of 2 kids can already link a product with its logo in 67% of cases. You can find even more interesting facts about logos in our latest 

The meaning behind logo colors is always a popular infographic topic, and you can see some prior posts here.  This design goes a bit further by also looking at brand values, the cost to design some of the more famous logos and how some logos have evolved over the years. 

Some portions of the design are too visually busy, and hard for the reader to follow.  Too many different fonts makes the information hard to read, and too much text detracts from the appeal of the visuals.  However, showing the actual logo images is key to sharing this information, and they do a good job of including relevant examples.

I really like that they added a few “Tweetable Facts and Figures” on the landing page below the infographic to help encourage readers to share the infographic.  They even have convenient “Tweet This” links that will fill in the Twitter post with the text for the user. 

Thanks to Alex for sending in the link!

Friday
Jan032014

The Shield of Superman: The Evolution of an Icon

The Shield of Superman: The Evolution of an Icon infographic

If you want to dress up like Superman, it is important to understand which Superman your going to be. The Shield of Superman: The Evolution of an Icon infographic from HalloweenCostumes.com provides visuals and a brief synopsis of each Superman logo in the comics and pop culture.

It’s a bird…It’s a plane…It’s Superman! Well, not Superman himself, but it IS a super awesome Superman infographic.

2013 is THE year for everyone’s favorite Man of Steel. Between it being the hero’s 75th anniversary, and Man of Steel hitting the silver screen on June 14th, we’re bursting with red and blue excitement! Thankfully, we were able to use our energy for good rather than evil, and create a visual guide to the evolution of Superman’s iconic emblem.

We cover the logo’s various incarnations in both comics and popular culture, starting with its first appearance in 1938 and culminating with what the famed “S” will look like when Henry Cavill reveals it on on his Clark Kent-ee chest in theaters in a little over a week!

Love this.  The visual images clearly show the readers how dramatically the logo has changed over the years in both comics and film.  

The footer should include a copyright statement and the URL link back to the infographic landing page.  Readers need to be able to find the original full-size version from the publisher when people share the infographic on other sites without linking back.

Which one was your favorite?

Found on http://www.infographicsarchive.com

Monday
Oct072013

The Color Emotion Guide

The Color Emotion Guide infographic

The Color Emotion Guide arranges well known company logos into a rainbow of emotion to help readers understand which logos are using color to create a perception of their brands.

Logo designers have several puzzles to solve when presented with a new logo design project. One of the main considerations that a designer must deal with is to understand what it is that the client wants to achieve with the logo design.

The designer asks the client a series of questions that illicit answers helping to bring the parts of the puzzle together. A typical question might be “What qualities does your business want to be known for?” The answer might be for a doctor for instance, “I want to be known as someone you can trust”. So the question and answer begs: How does the designer portray trust in the logo design?

Scientists have been studying the way we react to colors for many years.  Certain colors make us feel a certain way about something. As long as the designer knows what these colors and emotions are, the designer can use that information to help present the business in the right way. These are not hard and fast rules but smart designers use the information to their clients advantage.

This fun infographic lays out the emotions and qualities that well known brands like to be known for. The color psychology is only one part of the puzzle but I think you will agree it is a very important part of it.

As far as I can tell, this appears to be a design from The Logo Company, but it was very hard to track down.  Infographics are usually shared without the accompanying articles, so designs need to include basic information like their own company logo, a copyright statement and the URL back to the original design in the actual image file.

Found on Laughing Squid

Friday
Jul052013

The Conversation Prism 4.0 for 2013

The Conversation Prism 4.0 for 2013 infographic

Brian Solis has released the new Conversation Prism 4.0, with updated companies and categories for 2013.  This project series has been a favorite on Cool Infographics since version 1.0 was released in 2008, and we haven’t seen an update since version 3.0 was released in 2010.

What is The Conversation Prism?

Developed in 2008 by Brian Solis, The Conversation Prism is a visual map of the social media landscape. It’s an ongoing study in digital ethnography that tracks dominant and promising social networks and organizes them by how they’re used in everyday life.

Version 4.0 brings about some of the most significant changes since the beginning. In this round, we moved away from the flower-like motif to simplify and focus the landscape. With all of the changes in social media, it would have been easier to expand the lens. Instead, we narrowed the view to focus on those that are on a path to mainstream understanding or acceptance. The result was the removal of 122 services while only adding 111. This introduces an opportunity for a series of industry or vertical-specific Prisms to be introduced so stay tuned.

The Conversation Prism 4.0 for 2013 closeup

The design highlights the major companies in 26 different categories of social networking services.  This update loses the flower-like design style of the last three versions, and changes to a more straightforward circle with equal sized pie slices.

The inner circles have always been a little confusing for readers and marketers because the intent is that the inner labels can be adjusted depending on the user.  They don’t necessarily relate specifically to the services they are located near in the outer slices.

As a snapshot of the current social media landscape, this is a fantastic tool for marketers to consider the tools and services they want to engage for any particular campaign.  Three years was too long to wait for an update, since this landscape is changing and evolving very quickly.  That’s why 122 individual services were removed and 111 services were added. 

The Conversation Prism 4.0 for 2013 poster

The Conversation Prism 4.0 is available as a free high resolution JPG image download (great for computer wallpaper/desktop) of for purchase as a 22”x28” wall poster for $19.

Thanks to Jarred for sending in the link!  Also found on Mashable and The Next Web.

 

Monday
Jun032013

The History of NFL Logo Designs

The History of NFL Logo Designs infographic

Football is extremely popular in the United States. People pick sides and cheer on their teams loyaly.  The History of NFL Logo Designs infographic posted on Visual.ly tells the story of each football team’s logo through the years.

In Infographics below we are going to show you some of the interesting logo design changes across the (NFL) community with their territory maps.

Cool design that shows visual evolution of various NFL logos.

Thanks to Rachael for sending in the link!

Wednesday
Apr102013

How Corporate Logos Evolve

How Corporate Logos Evolve infographic

How Corporate Logos Evolve, from The Logo Company, shows us how even iconic world-wide recognized company logos change over time.

We often get asked for a logo design that can stand the test of time. Something that will last forever. I mean, we look at all these “Mega Corporates” and their logos never change. Do they? Well, actually and surprisingly, they do….a lot.

This illustration depicts some of the biggest global brands and highlights the evolution of their logos from humble beginnings to the present day. It might strike you how some of the designs started out looking like their biggest rivals and others appear to of hardly changed at all. Timeless is certainly not the overriding characteristic of most of these early creations.

This is a perfect use of an informative infographic that ties directly into a company’s business, and makes for a great content tool for marketing.  The big challenge in the coming years will be the relevance of infographics to the sites that publish them, and this is the right way to do it.  Informative, entertaining infographic that is directly relevant to the hosting website without specifically being an advertisement for their business.

They should have included a copyright (or Creative Commons) license and the direct URL to the infographic blog post in the footer of the design.  That way the information travels with the infographic as it is shared and posted across different sites.

Found on Best Infographics