About

Randy Krum infographic designerRandy Krum

President of InfoNewt.
Data Visualization, Infographic Design, Visual Thinking, Product Development and Marketing professional fascinated by good infographics.  Always looking for better ways to get the point across.

Infographic Design

Infographics Design | Presentations
Consulting | Data Visualizations

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Friday
Feb272015

Overtime Pay Laws

Call Center Employee Overtime Pay Laws infographic

The Call Center Employee Overtime Pay Laws infographic from overtimepaylaws.org is in informative design can help both employees and employers understand the rules when it comes to paying overtime.

Call centers employ thousands of workers throughout the United States. Many call center employees are required to perform tasks before a shift and after a shift that are not considered “on the clock” by their employer, such as booting up a computer or loading dialing software. This additional time spent on these tasks can give rise to an overtime pay lawsuit brought under the Fair Labor Standards Act. Our Call Center Overtime Pay Infographic Explains the important issues in these cases.

This design follows a simple story format with only a few steps:

  1. What’s the Problem?
  2. What’s the Impact?
  3. What can the Reader do?

 I love that this design simplifies the information, and doesn’t try to include too much detail.

Wednesday
Feb252015

Five Innovative Ways Companies Are Using Infographics to Share Data

The popularity of turning data into visuals has skyrocketed in recent years. Especially the keyword “infographic,” as evidenced through Google Trends. This has sent capable marketers scrambling for a competent team of: designers, copywriters, and producers to create new and exciting content. While charts and graphs are nothing new, the way they are displayed visually (and the stories they can tell), is expanding into uncharted waters.

via: Google Trends - “Infographic”

Infographics and data visualizations were once the playthings of academics. Beautiful displays of information were created and tucked away in their ivory towers of academia. Those days are now long over, and the power of data combined with visual information has been passed on to the masses.

For a while, it seemed nearly everyone under the sun was creating infographics. This resulted in an over-saturation of infographics online, with marketers cranking them out as fast as possible. Complete with often poor designs, and misleading data.

While this over-saturation did hurt the online marketing reputation of infographics slightly, their growth in online popularity did not. This online exposure and awareness of infographics has driven a significant increase in the use of infographics inside companies as well.

To help clear the air, check out these six examples below for how companies are coming up with innovative ways to use infographics.  

 

1. Hotels.com: PR Infographics

Traveling and flying to new cities can be equal parts exciting and terrifying. This infographic from Hotels.com, provides travelers with valuable insights they should know before arriving in major cities around the world. This infographic is great because it gives their customers valuable information (and saves a bit of decision-making time) to make their transition from the sky to the city that much smoother.

Another great thing about these infographics is that they are specifically targeting the press with their proprietary internal data. This builds their credibility by sharing their expertise and valuable insight into the hotel industry. They’re not just telling the press, they’re showing them the data visually as well.

 

 

2. Wine Folly: Food and Wine Pairing

This infographic from Wine Folly looks at all the different taste profiles, such as sweet and sour, to create the perfect food and wine pairings. The great thing about this infographic is its online life span - which can easily last for many years. Twenty years from now, the information will still be the same, and the design will still be relevant to readers.

Online lifespan can make a huge difference to the ongoing SEO value of any infographic, and should be an integral part of the topic selection process.

 

3. SumAll: The Internet is a Zoo - The Ideal Length of Everything Online

This infographic from SumAll looks at something we all struggle with: our attention spans. How many characters long should a Facebook post be? What is the ideal subject line length? How many words should a blog post be so that it actually gets read? All the answers to your burning questions are here in one place. 

What makes this graphic so good is that these observations apply to all social media audiences, no matter what industry they come from. It’s a valuable topic for marketers in any industry.

 

4. Warby Parker Annual Report

The annual report is getting a strong makeover thanks to innovative companies like Warby Parker. The annual report used to be a non-event. Everyone made an annual report, and they all basically looked and felt the same; i.e. lots of words, mixed in with some charts and graphs. Warby Parker really hit the mark with their 2013 Annual Report

In an article on Business Insider, they explain how Warby Parker’s previous two annual reports fit into it’s quirky brand, but the 2013 annual report is it’s most ambitious. It may seem like it has plenty of meaningless information, but it’s a smart business move. Because amidst all of the meaningless information, you begin to realize that it’s not actually an annual report at all, but a giant advertisement intended to become viral. This resulted in some of their biggest sales days.

Seeing as how every business loves talking about itself on social media, it’s surprising it has taken this long for the annual report to become relevant again.

 

5. MHPM Corporate Sustainability Report

This infographic from MHPM examines the creation of a sustainably built environment, project by project. More and more, sustainability matters to clients, employees and the communities they all live and work in. With the right practices in place, a sustainable building is worth more (and costs less to operate) than traditional buildings, helping to make them an attractive choice versus competitors.

This new application of infographics lets MHPH tell their own story in a visually appealing way. By providing the numbers behind their commitment to keeping their projects green, MHPM has not only helped prove their own claim that Sustainability is Free™, but they also share how they can help their customers.

As we have seen over recent years, infographics have continued to grow in popularity. Giving rise to a new Internet, continually heading in the direction of displaying more advanced, and beautiful ways to visualize information. What are some other creative uses of infographics you have seen lately?

Wednesday
Dec032014

40 Brand Logos with Hidden Messages

40 Brand Logos with Hidden Messages infographic

Some of the best known logos hide the best kept secrets. 40 Brand Logos with Hidden Messages infographic designed by Oomph! reveals some of those secrets. How many did you already know?

You probably already know the story behind the famous FedEx logo and its clever use of negative space. (If you don’t, read this.) But of course, it’s hardly the only logo with a “hidden message.”

British plastic card maker Oomph has collected 40 such logos—check them out below. Amazon, Unilever and the Tour de France are particularly cool. How many of these sneaky messages would you have spotted without the help?

You can’t cover this topic without the visuals, and that’s why this infographic is so effective. It shows you the logos with clear explanations of the stories behind them.

The footer should include the uRL to the infographic landing page, so readers can find the original, full-size version when they find this design on other sites across the Internet.

Found on: http://www.adweek.com and http://www.thedrum.com

Friday
Apr112014

Color, Value, and Evolution of Logos

Color, Value, and Evolution of Logos infographic

Logos are very important to a business. A good logo can sell itself, especially if the colors match the product correctly. Color, Value, and Evolution of Logos infographic found on Finances Online.

Do you know how colors influence your buying decisions? Why the charging bulls in the Red Bull logo are red? Or why McDonald’s double arches are yellow? It’s because the emotional power of logos is closely tied to specific colors.

It turns out, our emotions are results of the precise science of effective logo design. In fact, psychologists proved that famous logos are so wired into our brains, that at the age of 2 kids can already link a product with its logo in 67% of cases. You can find even more interesting facts about logos in our latest 

The meaning behind logo colors is always a popular infographic topic, and you can see some prior posts here.  This design goes a bit further by also looking at brand values, the cost to design some of the more famous logos and how some logos have evolved over the years. 

Some portions of the design are too visually busy, and hard for the reader to follow.  Too many different fonts makes the information hard to read, and too much text detracts from the appeal of the visuals.  However, showing the actual logo images is key to sharing this information, and they do a good job of including relevant examples.

I really like that they added a few “Tweetable Facts and Figures” on the landing page below the infographic to help encourage readers to share the infographic.  They even have convenient “Tweet This” links that will fill in the Twitter post with the text for the user. 

Thanks to Alex for sending in the link!

Wednesday
Apr022014

The Enterprise Mobility Ecosystem Map

The Enterprise Mobility Ecosystem Map infographic

The Enterprise Mobility Ecosystem Map published by Kinvey attempts to make sense of the ownership and acquisitions rapidly taking place within the mobile backend providers.  Platforms for authorization, payments, location services and software development kits (SDKs).

Enterprise mobility is a classic IT disruptor. It’s the kind of disruptor that companies like IBM, Oracle and VMware, SAP, Salesforce, etc. were built on. It may look like a peripheral part of IT infrastructure now, but since mobile will be the primary access point to apps and data for many enterprises, many — if not most — new apps are going to be “mobile first.” Thus, the entire IT infrastructure is going to have to become very mobile friendly, very quickly, or else risk becoming a legacy platform.

As a consequence, major IT vendors are partnering with or acquiring companies throughout the mobile stack. Market consolidation and investments have taken place in MDM, API Management, cloud and handset markets. To visualize this activity, we’ve produced the Enterprise Mobile Ecosystem map below.

A network map visualization like this can help companies figure out where their business plays, and how other company acquisitions around them may impact their business.  I like that the design is purely informational, and doesn’t add a lot of extra data or information to the design.  The message is all about the connections, and doesn’t include things like the size of the companies or the value of the acquisitions.  This keeps the infographic focused on telling one story really well.

I would recommend using the company logos in the subway map style design to make it faster and easier for the audience to recognize the companies involved.  It’s much harder for the readers to read all of the company names in text to find the companies they recognize.

The Pac-man icons are a nice touch to indicate the direction of ownership or acquisition.

Monday
Mar312014

Map of the Internet 2.0 Poster

Map of the Internet 2.0 Poster

Designer Martin Vargic has released an updated version of his Map of the Internet 2.0 that creates what looks like a vintage-style map.  However, this version plots out the major websites and technology companies, with related sites grouped together on the same continent.  The sizes of the websites on the map are scaled relative to their number of visitors, so bigger sites show as bigger geographic regions.

Second version of our flagship project, the Map of the Internet.

This conceptual work of cartography treats major internet sites and enterprises such as Google, Yahoo, Microsoft, HP, and Apple like sovereign states, on a classic map of the world. To explain the dominance and relationships of these entities, they were all given a visual hierarchy that gives prominent treatment to companies with the most users (or sites with the most visitors), surrounding them with smaller countries representing related websites and services.

This poster includes one full map of the internet, 4 minimaps showcasing NSA surveillance, most used social networks, most used internet browser, and worldwide internet penetration, list of Alexa Top 500 websites, quick timeline of the Internet History, top software companies and much more!

The map includes more than 250 separate websites/enterprises as sovereign states, and more than 2000 separate labels.

A high-resolution version is available online, and you can also order 24” x 36” printed posters on Zazzle.

This what I call a 2nd level design, which means it’s a highly detailed design that is meant to present a ton of information to the audience.  This type of design isn’t trying to communicate a key message in a few seconds, but is intended for readers to zoom-in and explore.

Map of the Internet 2.0 Poster Zoom

 

Found on Business Insider

Wednesday
Mar052014

Hungry Tech Giants

Hungry Tech Giants Interactive Infographic

Hungry Tech Giants is a cool infographic from Simply Business that is both zoomable and interactive!  To put them into context, the design visualizes 15 years of tech company acquisitions by Apple, Google, Yahoo, Amazon, And Facebook.

2013 was a busy year for tech acquisitions.

With competition in the tech space heating up, Apple, Amazon, Google, Yahoo, and Facebook collectively executed 65 acquisitions in 2013 alone.

Yahoo was the biggest acquirer of 2013, buying a total of 25 companies following the hiring of its new CEO, Marissa Meyer.

Although Meyer is best known for her acquisition of Tumblr, the majority of her deals have bought engineering talent in an effort to build Yahoo as a serious challenger to Google.

Apple also had their biggest ever year for acquisitions in 2013, with ten purchases in total.

To see all of the acquisitions in detail, please visit our interactive microsite.

Each acquisition is appropriately placed on the timeline, and shown as a circle sized to match the total acquisition price.  Solid circles shown known prices, and open circles are not sized because the acquisition amount was never released publicly.  The circles are also color-coded to represent the different categories.

The interactivity allows you to select which categories to show, and when you hover over any particular acquisition, the acquired company name is shown with a link to the press release or news story announcing the acquisition.

The zooming controls allow you to adjust the date range shown, which helps identify many of the overlapping circles.  Clicking on the company logos on the left also brings up the data table which shows all of the known values, dates and includes the links to the press releases.  A very good way to establish credibility and make your data sources transparent.

The overall design is meant to be very detailed and allow the audience to dig in and explore the data.  At the macro level, the infographic clearly puts Facebook’s $19B acquisition of WhatsApp into context as the largest tech acquisition of all time!

Found on TechCrunch and Cult of Mac!

Monday
Oct072013

The Color Emotion Guide

The Color Emotion Guide infographic

The Color Emotion Guide arranges well known company logos into a rainbow of emotion to help readers understand which logos are using color to create a perception of their brands.

Logo designers have several puzzles to solve when presented with a new logo design project. One of the main considerations that a designer must deal with is to understand what it is that the client wants to achieve with the logo design.

The designer asks the client a series of questions that illicit answers helping to bring the parts of the puzzle together. A typical question might be “What qualities does your business want to be known for?” The answer might be for a doctor for instance, “I want to be known as someone you can trust”. So the question and answer begs: How does the designer portray trust in the logo design?

Scientists have been studying the way we react to colors for many years.  Certain colors make us feel a certain way about something. As long as the designer knows what these colors and emotions are, the designer can use that information to help present the business in the right way. These are not hard and fast rules but smart designers use the information to their clients advantage.

This fun infographic lays out the emotions and qualities that well known brands like to be known for. The color psychology is only one part of the puzzle but I think you will agree it is a very important part of it.

As far as I can tell, this appears to be a design from The Logo Company, but it was very hard to track down.  Infographics are usually shared without the accompanying articles, so designs need to include basic information like their own company logo, a copyright statement and the URL back to the original design in the actual image file.

Found on Laughing Squid

Thursday
Sep052013

The Monstrous Cost of Work Failure

The Monstrous Cost of Work Failure infographic

The Monstrous Cost of Work Failure infographic from AtTask looks closely at the cost of failure within companies.  How many at-bat attempts does your company take before hitting a homerun?

Projects fail, budgets blow up, fire drills reign and chaos abounds

Work failure plagues all types of teams – from marketers working on a campaign to IT teams deploying a major software system. The root of the problem – impacting 70% of teams – is work chaos. And it can be conquered. Click on the image below to view or download the full graphic and learn more about work failure and how to avoid it.

Fun design with monster characters to help tell the story to readers.  The design does a good job telling a 3-part story to the audience:

  1. Introduction - What is the problem?
  2. The Main Event - How big is the impact?  How can this effect me?
  3. Call To Action - How do I fix the problem? 

Big fonts are not data visualizations, and in this design I would liked to see more of the statistics visualized.  Visualization would help put the data into context for the audience.  The footer of the design should also include the copyright information and the URL to the original infographic landing page so readers can see the full-size infographic.

Thanks to Matt for sending in the link!

Thursday
Jul252013

PepsiCo Q2 2013 Performance Infographics

PepsiCo has begun to publish an official infographic along with each of their quarterly earnings reports to investors and analysts.  The PepsiCo Q2 2013 Performance infographic was just released online to coincide with the press release and earning call to analysts.

I love seeing infographics used in this way, and I think we will be seeing many more of them from other companies.  Visualizaing the financial data can make the complex filings much easier for investors to understand.

As much as I love this idea, this particular design needs help visualizing the data.  Big fonts are not data visualizations, and many of the financial stististics presented were shown in text only.  It takes a data visualization to put the values into perspective for the audience, and make them easier to understand.

This is the second infographic in the series.  It appears that each one will be released with a unique website dedicated to hosting the infographic.  This on can be found at: www.pepsicoinfographicq2.com, and a PDF version is also available to download from the site.  You can find the infographic from the prior qurter here: www.pepsicoinfographicq1.com.  The infographics were also published on the PepsiCo Multimedia Downloads section of the Media page.

Thanks to Chris Hoyt for posting on Google+