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Randy Krum infographic designerRandy Krum

President of InfoNewt.
Data Visualization, Infographic Design, Visual Thinking, Product Development and Marketing professional fascinated by good infographics.  Always looking for better ways to get the point across.

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Tuesday
Apr102012

How Animals See The World

Ever wonder how you look to your dog or cat? Or how about the shark as he swims towards you? (Lets hope  you haven’t thought of the second one…) Well have no fear, all your answers lie within the How Animals See The World infographic from Mezzmer

Have you ever stopped and wondered what version of the world your beloved dog or cat sees the world in?  How is their perception colored and how do they perceive you?  Most of us take for granted the gift we are granted with sight, but it may surprise some of you to find out that many animals actually have much better vision than we do.  In fact, some see the world with some precision and accuracy, they put our eyesight abilities to complete shame.  Read on to learn more about the unique ways our animal friends see the world…

The design is longer than I like for infographic, but the content is fascinating.  Not many data visualizations, but I really appreciate the designer showing comparisons between what a human sees, and the equivalent view from the animals. 

Mezzmer is an eyeglass online retailer, so this infographic topic is information relevant to their business without feeling like an ad.  A great topic selection for a Marketing infographic.

Thanks to Christina for sending in the link!

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Reader Comments (4)

I am so surprised I have noticed long time ago that my doggy cannot recognize some colors because I have been training him and he could not get where is a reddish ball and where is a black one. So, I can make conclusion that animals see the world from totally different perception.
April 10, 2012 | Unregistered CommenterAlex Geeks
Very nice!

Did I miss-understand or is there a mistake on the snake section - their infarred nighttime vision ranges from 10nm - 400nm? Shouldn't that be ┬Ám - otherwise that would be down into the UV spectrum.

Very nice never the less.

ChrisW
April 11, 2012 | Unregistered CommenterChrisW
This infograph is so cool! I wish I had this as one of these posters put up in my classroom when I was still a kid. Imagine how interesting that would be.
Thats really cool, would love to have one of them in my school that would make kids to learn from it.
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