About

Randy Krum infographic designerRandy Krum

President of InfoNewt.
Data Visualization, Infographic Design, Visual Thinking, Product Development and Marketing professional fascinated by good infographics.  Always looking for better ways to get the point across.

Infographic Design

Infographics Design | Presentations
Consulting | Data Visualizations

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Entries in animals (8)

Tuesday
Oct212014

Where Do Designer Dogs Come From?

Where Do Designer Dogs Come From? infographic

Where do Cocker Bassets come from? The answer is from a Cocker Spaniel and a Basset Hound! Where Do Designer Dogs Come From? infographic from Time explains the breeding patterns behind the multiple breeds of dogs.

Morkies. Cockapoos. Chiweenies. These dogs may not have serious names, but they’re a serious business. Known as ‘hybrid’ or ‘designer’ dogs, these canines are bred with a purpose – to optimize the best qualities of each parent.

Unlike some mixed breeds, designer dogs are generally born from two purebred parents. Depending on the qualities of the offspring, one puppy can be like having two dogs in one. Labradoodles, for instance, were first bred from labradors (which are common guide dogs) and poodles (with a low-shed coat) to be hypoallergenic service dogs. Puggles – a cross between a pug and a beagle – usually have a muzzle of a beagle, which can eliminate breathing problems often associated with the short-nosed pug.

Not all hybrids are desirable. Designer-dog critics says genetic experimentations are exacerbating the problem of puppy mills. For instance, when a puggle inherits a short snout from a pug and the hunting instincts from the beagle, it may not have a respiratory system that’s equipped to handle all the exercise it needs. These unwanted dogs often end up in shelters.

Despite the controversy, designer breeds have made a mark on the $60 billion pet market by commanding high prices that often exceed their purebred counterparts. And so long as the market continues to demand them, cavachons, pekeapoos and schnoodles are here to stay.

Bright, colorful network connections between breeds makes for a good infographic. curved, winding connections draw in readers to follow their favorite breeds.

The circle sizes have no meaning, just sized to fit the text within, which is misleading.  Disappointingly, the stats they do have are not visualized at all. The URL to the infographic landing page should be included in the footer so readers can find the full-size original version when they find this posted on other sites that don’t include a link.

Thanks to Sue for sending in the link!

Thursday
Jun122014

The Evolution of Life Poster

The Evolution & Classification of Life poster

This beautiful “tree of life” poster does two things at once:

First, it shows how over 250 common plants, animals, and microbes are classified by biologists into domains, kingdoms, phyla, orders, families, and genera.

Second, it shows where each group fits into the evolutionary history of life according to the most up-to-date genetic research.

It also includes several extinct groups, featuring artwork by paleo-artists John Gurche and Nobu Tamura.

 

A “Tree of Life” in a 24” X 36” poster form, The Evolution & Classification of Life poster was designed by Matt Baker from Useful Charts, and and can be purchased on Amazon for $24.95.

There is good use of color to help organize the tree and allow the reader to understand the major section breaks.  Having the pictures of the animals as the main focus of the tree, rather than their names keeps the poster clean and not too cluttered.

Great job Matt!

Thursday
Jan092014

Great Danger for the Great White Shark

Great Danger for the Great White Shark infographic

Most people know of Great White Sharks as a dominant predator, but this powerful shark is actually nearing extinction. The Great Danger for the Great White Shark infographic from Shark Watch SA breaks down the statistics for the few remaining sharks. 

The general perception is that the great white shark population is between 3000-5000. Marine biologists conducted a five year study in Gansbaai (a small town in South Africa with the greatest population of great white sharks in the world) that revealed the population to be approximately 50% of the original estimate. This means great white sharks could be closer to extinction than black rhinos…

The data could of been visualized a little better. The infographic uses a little too much text insead of visuals to portray their data. But overall, an eye-catching graphic.

Thanks to Marine Dynamics for sending in the link!

 

Friday
May102013

Shark Attack!

Shark Attack! infographic

Shark Attack! is a great infographic design collaboration between Ripetungi and Joe Chernov.  Based on data from a Huffington Post article, 100 Million Sharks are Killed Annually.

Recently received a Facebook message from content marketing wizard Joe Chernov linking to the Huffington Post article 100 million sharks are killed annually.  This was an astonishing fact and the enormity of the number made it difficult to wrap your head around.  Joe also shared an idea for a graphic to add context to this fact making it easier to comprehend, while exposing the outrageous ratio of the number of people sharks kill to the number of sharks people kill.

Great data visualization that shows readers the magnitude and scale of how many sharks are killed by humans every hour.  It also puts the 11,417 sharks killed value into context by comparing it against the 12 humans killed by sharks every year.  [EDITED]

Don’t get me wrong.  I’m convinced that death by shark attack would be a horrible way to go, but some days it’s good to be at the top of the food chain on Earth.

Thursday
Jan172013

The Cheetah Animated Infographic

The Cheetah Animated Infographic

The Cheetah infographic introduces to you nature’s speed machine from Jacob O’Neal (jacobneal.com). Learn about how each body part is important to the Cheetah and why you don’t want to be on this mammal’s menu.

Did you know that cheetahs can accelerate from 0 to 60 MPH faster than a Ferrari? The amazing cheetah is the perfect example of natural specialization. They’re made for speed. Such a beautiful animal deserves a closer look!

This is definitely a cool infographic design!  I really like this use of the animated GIF image file format.  Seriously!  I REALLY like this design.  Animated GIFs have been used and abused for decades, but the use of animation here is done in a way that is very visually appealing.  It actually adds to the value of the content, and catches your attention.

One issue with animated GIF image file infographics is social sharing.  Not all social media and photo sharing services can support the animated format, so you also need a static JPG image as a backup for anyone that want to share with those service.

Thanks to Chris for sending in the link!

Monday
Dec102012

The Christmas Bugs: Adopt-A-Bug this holiday

The Christmas Bugs infographic

The Christmas Bugs infographic from Adopt-A-Bug and ChristmasTreeMarket.com helps raise awareness of the plight many bugs face as the weather begins to get cold.  This Christmas bring some tiny friends in from the cold and into your warm home when you buy a live Christmas tree for the holidays!

Adopt-A-Bug this year for the holidays!  Bringing a live tree into your home is like inviting the great outdoors into your living room.  Here are a few new friends you can make that will decorate your tree and light up your life, plus some statistics to share over your eggnog.

The design combines facts and statistics about the different types of bugs that actually live in the trees that most people use as Christmas trees.  I love the fun approach to raise awareness that there is a real risk to bringing a live Christmas tree into your home.  Check out the Adopt-A-Bug site to see all of the party bugs that you can save this Winter by bringing them into your home!

Designed by InfoNewt with designer Ray Vella, this infographic gets all the key design points right.  Nice 3-part story throughout the design, including a clear call-to-action at the end.  Copyright statement, clear sources and the URL to the infographic landing site.

Tuesday
Apr102012

How Animals See The World

Ever wonder how you look to your dog or cat? Or how about the shark as he swims towards you? (Lets hope  you haven’t thought of the second one…) Well have no fear, all your answers lie within the How Animals See The World infographic from Mezzmer

Have you ever stopped and wondered what version of the world your beloved dog or cat sees the world in?  How is their perception colored and how do they perceive you?  Most of us take for granted the gift we are granted with sight, but it may surprise some of you to find out that many animals actually have much better vision than we do.  In fact, some see the world with some precision and accuracy, they put our eyesight abilities to complete shame.  Read on to learn more about the unique ways our animal friends see the world…

The design is longer than I like for infographic, but the content is fascinating.  Not many data visualizations, but I really appreciate the designer showing comparisons between what a human sees, and the equivalent view from the animals. 

Mezzmer is an eyeglass online retailer, so this infographic topic is information relevant to their business without feeling like an ad.  A great topic selection for a Marketing infographic.

Thanks to Christina for sending in the link!

Wednesday
Nov302011

Unlocking the Mystery of Humpback Whales

Unlocking the Mystery of Humpback Whales is a cool new infographic from MauiWhaleWatchTours.com that shows the reader a handful of easy-to-understand facts about the humpback whales.  The design is clear and stays focused on a narrow topic.  Very informative design.

The Humpback Whale infographic above was built to show some of the annual migration routes across the globe, the most common surface behaviors and the least common (in our experience), names of anatomical parts of a humpback whale, length and weight of a typical humpback whale, tips on whale watching, and some mysteries that have yet to be solved. We hope you like it! ALOHA!

Thanks to Chris for sending in the link!