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Randy Krum infographic designerRandy Krum

President of InfoNewt.
Data Visualization, Infographic Design, Visual Thinking, Product Development and Marketing professional fascinated by good infographics.  Always looking for better ways to get the point across.

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« Infographic Holiday Cards 2012 | Main | Facebook’s Network of Worldwide Affiliates »
Thursday
Dec202012

Fire Code Regulations for Live Christmas Trees in Schools

Fire Code Regulations for Live Christmas Trees in Schools infographic

Fire Code Regulations for Live Christmas Trees in Schools is an informational infographic from the team at Balsam Hill, an online retailer for artificial Christmas trees.  This design is meant to help school officials and purchasing agents all over the country, and not really intended for the general public online.

Setting up a real Christmas tree in a school requires detailed knowledge of a state’s Christmas tree fire code. School fire code regulations for real Christmas trees vary by city and state, and can be overwhelming to puzzle out due to a confusing and sometimes conflicting set of rules. The Balsam Hill Christmas Tree Company has compiled each state’s school fire code regulations for live trees into an infographic for schools and school districts to reference. Look through the infographic to help you decide whether or not an artificial Christmas tree may be a more practical alternative for your school this holiday season.

From a marketing perspective, this design succeeds tremendously.  The overall message is clear: “Regulations around live Christmas trees in schools are complicated.  An artificial tree would be much easier.”  Balsam Hill put together a ton of research (look at the number of sources!), and even though they were able to gather the state level regulations, many cities, counties and individual school districts have their own regulations that may be contradictory.  A number of major cities with different regulations than their state are highlighted, but that list is incomplete.  It only shows a few cities that have different regulations to let the reader know that state level fire codes aren’t the only regulations that schools have to follow.

The design does a good job of clarifying very complicated information, but that can only go so far.  The regulations are actually very complex, so this is still a very long design to thoroughly visualize the data.  Great job using visual design to help readers understand a very complex issue!

You can see additional designs that also cover the regulations for Hotels and Churches.

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Reader Comments (2)

Balsam Hill's marketing team certainly did their homework on this one and I'll be willing to bet it will pay dividends. This is "educational marketing" to a Tee informing schools about the regulations they likely didn't know about. It also give an overall feeling that live trees are unsafe which is exactly what sells more artificial trees. Smart.
December 21, 2012 | Unregistered CommenterBen Krueger
You know you really have a beautiful way of writing and articulating your perspective on the world, that’s a real talent and you should continue to develop it!
September 22, 2013 | Unregistered Commenteryahya

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