Infographic Design

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Randy Krum infographic designerRandy Krum

President of InfoNewt.
Data Visualization, Infographic Design, Visual Thinking, Product Development and Marketing professional fascinated by good infographics.  Always looking for better ways to get the point across.

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« Eat Like A Caveman With The Paleo Diet | Main | The Ultimate Guide to Secret Santa »
Thursday
Dec132012

The New Christmas Tradition...Artificial Christmas Trees!

The New Christmas Tradition...Artificial Christmas Trees! infographic

Wow!  Apparently the U.S. has completely converted over to artificial Christmas trees while no one was looking!  The Redefining Christmas Traditions infographic from Tree Classics is a summary of findings from two Nielsen studies in both 2011 and 2012 and information from the American Christmas Tree Association.

Every Christmas tradition begins somewhere, and those of us who follow Christmas tree trends know that more and more families are building their holiday traditions around artificial Christmas trees. Find out who’s buying artificial, where they live, and why more and more people are choosing artificial in our infographic of real vs fake artificial Christmas tree facts. If you’re thinking of starting a family tradition of your own, consider buying a Pre Lit Christmas Tree from Tree Classics and start making holiday memories that will last year after year!

The design does a great job of jumping to the main point right away.  A huge majority of homes in the U.S. use artificial Christmas trees for the holidays.  This is the Key Message of the design, and it communicates that fact in less than 5 seconds to the readers.  So even if they don’t read the rest of the design, they still understand the main point.  Also, what makes a popular infographic is bringing to light some surprising, unexpected information to the readers.

The shear magnitude of the number was surprising to me, and I think it will be to a lot of readers.  We see real live Christmas trees being the symbol of home and family traditions in the media, but the reality is that 3.5x more homes display artificial trees than live ones.

All of the important design elements are there.  Focused topic, clear data visualizations to support the Key Message, respectable sources cited, copyright statement and the URL to the original infographic so readers can find the full-size version.

Designed by InfoNewt with designer Jeremy Yingling

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Reader Comments (3)

Very creative, but the pie charts don't add to 100%. In the final pie 2 slices worth 9% have very different sizes. Needs some QC...
December 13, 2012 | Unregistered Commenterjmags
Thanks jmags. They published a corrected version, so I updated the revised infographic image above.
December 17, 2012 | Registered CommenterRandy
Nice post with info-graphic image!!I really appreciate this effort.I am so happy because-of you and me are now connected.Merry Christmas to you and your family as well.Thanks for this great post!!!

Artifical Tree
December 26, 2012 | Unregistered CommenterMike Andrews

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