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Randy Krum infographic designerRandy Krum

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Data Visualization, Infographic Design, Visual Thinking, Product Development and Marketing professional fascinated by good infographics.  Always looking for better ways to get the point across.

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Monday
Dec172012

Facebook’s Network of Worldwide Affiliates

Facebook's Network of Worldwide Affiliates infographic

From BusinessProfiles.com, this Facebook infographic takes a look at the complex virtual network of affiliates behind Facebook.

Earlier this week, Facebook’s proposed revisions to its legal agreements with users went into effect following a vote by the social network’s users. One of the changes means that Facebook can now share your data with its affiliates. But who exactly are Facebook’s affiliates? Most of the media coverage has focused on Instagram. But Business Profiles research can now reveal that Facebook has at least 67 Facebook affiliate companies worldwide. The results are summarized in today’s infographic.

I like this design, and it has some great information about what Facebook’s legal agreements really mean to members.  It’s a focused story that isn’t trying to tell the reader too much information.  The color scheme is so close to the official Facebook brand colors and design that it could easily be misunderstood as an official publication, which it isn’t.

The lack of clear title makes this infographic design hard to share.  Anyone that posts a link has to make up a related title, which will be very inconsistent.  The lack of clear title, also makes it more challenging for a reader to know why they should take the time to read the infographic.  The risk is being considered “just another infographic about Facebook” and ignored by readers.

The map data is clear and easy to read.  The affiliate connects are the most interesting part of this design.  When the privacy policy says they can share you personal information with Facebook Affiliates, this is who they actually mean.

We sourced this information from our own extensive corporate registration directory as well as from other public and subscription sources. Please note that not every jurisdiction makes comprehensive business registration readily available. As a result, there are likely even more Facebook affiliates than those listed above. However, we hope that this gives some sense of the extensive and rapidly expanding physical footprint of the social network.

Information sources were obviously a challenge, and the statement above is included under the design on the infographic landing page.  However, there is no Sources statement in the footer of the design itself, so when the infographic is shared on other sites there is no mention of where the data came from.  Infographic designs really need to have the data sources listing in the image file so they go with the infographic when shared online.

Found on Infographic Journal

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Reader Comments (2)

I think that consistency and uniformity is key.
If they say they will share your personal information and/or photos then they will. That type of wording won't get published by accident.
December 19, 2012 | Unregistered CommenterAnthony K
Another sadistic design. In order to read each lower tag inside the circle, you need to mount yourself on a huge rotating disc placed vertically in front of the screen -or the poster and instruct an assistance to rotate it in little steps.
January 11, 2013 | Unregistered Commenterjustme

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