Infographic Design

Looking for help creating your own infographics?  Randy’s infographic and data visualziation design company:

InfoNewt Infographic Design

About

Randy Krum infographic designerRandy Krum

President of InfoNewt.
Data Visualization, Infographic Design, Visual Thinking, Product Development and Marketing professional fascinated by good infographics.  Always looking for better ways to get the point across.

DFW DataViz Meetup

Join the Meetup Group if you’re in the Dallas/Fort Worth area!

Search the Cool Infographics site

Custom Search

 

Subscriptions:

 

Feedburner

The Cool Infographics® Gallery:

How to add the
Cool Infographics button to your:

Cool Infographics iOS icon

- iPhone
- iPad
- iPod Touch

 

Read on Flipboard for iPad and iPhone

Featured in the Tech & Science category

Flipboard icon

Twitter Feed
From the Bookstore

Caffeine Poster

The Caffeine Poster infographic

Google Insights

« The 20 Most Expensive AdWords on Google | Main | 18 Things You Didn't Know About Firefly »
Wednesday
Aug312011

Who Owns The Beer Brands?

That beer you’re drinking from that cool independent brewery may not be what you think.  Another very cool data visualization from Philip H. Howard and Ginger Ogilvie at Michigan State University called Concentration in the US Beer Industry.  Similar to their last project visualizing the soft drink industry in The Illusion of Diversity, this new project shows the breweries and individual beers owned by the top 13 companies.

There is an appearance of great diversity in the number of brands and varieties of beer sold in the United States. The beer industry, however, is dominated by a relatively small number of firms.

AB InBev owns, co-owns or distributes more than 36 brands, for example, while MillerCoors controls at least 24 more. MillerCoors also brews Metropoulos & Company’s products under contract (thus the company that controls Pabst and 21 other brands is a “virtual” beer company).

Only meant to show which companies own which beer brands, the three bubble sizes are used to show parent companies, brewery brands and individual beer brands.  They designed a separate treemap visualization to show market share.

Because these are large visualizations, they have posted them within zooming viewers on the Michigan State University site.

Found on Flowing Data.

PrintView Printer Friendly Version

EmailEmail Article to Friend

Reader Comments (4)

Wow, looks interesting. I appreciate you effort on showing this info graphics about who owned beer brands.
August 31, 2011 | Unregistered CommenterJudith
Very informative. The fact that one large company really owns much more than most people know is true for a lot of things, not just beer. Would love to see an infographic for TV networks and channels and who really owns all of those.
September 7, 2011 | Unregistered CommenterInfographics
It doesn't look like 'specialty beers' includes the hundreds of local breweries around.
September 8, 2011 | Unregistered CommenterShashi
Molson Coors is a beer company. Miller is separately owned by SAB Miller. Pretty graphs, but highly inaccurate.
September 13, 2011 | Unregistered Commentertry again
Comments for this entry have been disabled. Additional comments may not be added to this entry at this time.