Where’s Google Making Its Money? is a great example of using data that your company has to showcase your services. This one is from WordStream, and they analyzed their own keyword database to find the most expensive keywords from AdWords over a 90-day period.
On the heels of Google’s blow-out Q2 2011 earnings announcement last week, we wanted to find out the most expensive keywords - what keywords demand the highest costs per click and are most competitive in terms of high search volume. Since the vast majority of Google’s profits come from AdWords advertising, these high CPC keyword categories are responsible for a large part of Google’s profits.
WordStream, a venture capital-backed provider of hosted software that automates most of the manual work involved with creating and optimizing both paid and natural search engine marketing campaigns, has done some research to discover which keyword categories fetch the highest costs per click (CPC) in Google’s AdWords solution.
And of course, they made an infographic based on the results of their research