About

Randy Krum infographic designerRandy Krum

President of InfoNewt.
Data Visualization, Infographic Design, Visual Thinking, Product Development and Marketing professional fascinated by good infographics.  Always looking for better ways to get the point across.

Infographic Design

Looking for help creating your own infographics?  Randy’s infographic and data visualziation design company:

InfoNewt Infographic Design

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Entries in beer (14)

Monday
Oct142013

The Magnificent Multitude of Beer

The Magnificent Multitude of Beer infographic poster

The Magnificent Multitude of Beer is a cool new poster design from Pop Chart Lab.

This wall map is the most complete charting of beer ever, breaking down ales and lagers into over 100 delicious styles from hoppy IPAs to fruity lambics, and including over 500 individual beers as notable examples of each style as well as glassware recommendations. The Magnificent Multitude of Beer captures the proud work of hundreds of breweries around the world, clocks in at a staggering 60 inches by 40 inches, and is the perfect finishing touch for your man cave or lady lair.

SALE today only!  The team at Pop Chart Lab has a 15% OFF Everything sale for Columbus Day (October 14).  Use the code COLOMBO at checkout to get the discount.  The code is valid until 12:30pm EST tomorrow.

Friday
Aug232013

The Periodic Table of Alcohol

The Periodic Table of Alcohol infographic

The Periodic Table of Alcohol infographic does a good job of organizing popular alcoholic drinks in the periodic table design format.  Posted on Visual.ly by designer Mayra Magalhães (mayra.artes), 

This infographic shows important information about the most famous alcoholic beverages.

It’s unclear who the infographic was designed for.  The footer of the infographic lists BestCollegesOnline.com, the landing page on Visual.ly lists the Consumer Media Network and the URL actually links to CarInsurance.org.  It looks like this design is a modification of a design from 2011 done for Best Colleges Online called the College Student’s Guide to Boozing.  I’m guessing Mayra uploaded this recently to be included as a part of her design portfolio.

The infographic has been heavily shared, and I found this version on Laughing SquidBusiness Insider, Popular Science, This is Happiness, Geekologie, and Gizmodo.

Friday
Aug172012

The Awesome Tower of Beer!

Roth IRA The Awesome Tower of Beer infographic

 

The High Life in a new infographic from RothIRA.com that visualizes the awesome tower of beer you could buy if you were to save just $1 per day starting at age 25.

Getting older has its benefits—how about all the beer you can drink? All it takes is a dollar a day (and a really, really large fridge).

Want to learn more about a Roth IRA?

Designed by InfoNewt (my company), this design follows the strategy of telling one story really well.  There are hundreds of charts online showing the power of compound interest and why people should invest early for retirement.  We took a different approach to put the power of those savings into terms that young adults are more likely to relate to…BEER!

Thanks to the team at RothIRA.com for being great to work with!

Thursday
Mar222012

The Health Benefits of Guinness vs. Beer

The Health Benefits of Guinness vs. Beer is a new infographic from the team at GoIreland.com.  Primarily focused on calories, this infographic does a good job at visualizing comparisons.

We at GoIreland have rustled up a useful infographic about Guinness and other beers. But not just any infographic about booze. We recognize that folks in the 21st century are more health conscious than ever, so have combined these two facets to look at the health benefits of Guinness vs. other types of beer.

Whether you enjoy the dark stuff, or lean towards lager, the results show that a pint of one, or the other, can have positive effects on various areas of the body, such as the heart, bones and even your skin. Through painstaking research, we even worked out how many individual peanuts each drink is the equivalent to eating, how long it would take to burn off those calories and taken a look at some of the strongest beers known to mankind.

This infographic is really well designed, and it’s focused on one of my favorite drinks in the world!  The visual comparison between Guinness and a handful of light beers is clear and easy to read.  However, when they start comparing to “Regular Beer” it’s unclear what brand they are using as the average beer and where that data comes from.  I like the Running and Dancing comparisons that are fun and make understanding the differences easier to an average reader.

The only visualization error I see is the circles on the world map.  Circles have to be sized by their AREA, so if we assume the Ireland circle is the correct baseline, then the circles for values of 0.06 and 0.02 would only be a couple pixels wide.  The circles in the design are shown larger than their actual values, which is a false visualization.

At the bottom, I wish there was a URL to the original landing page for readers to get back to the original, and some form of copyright statement.

Thanks to Oli for sending in the link!

Here is an alternate, shorter and in my opinion “better” version.  What do you think?

 

Wednesday
Aug312011

Who Owns The Beer Brands?

That beer you’re drinking from that cool independent brewery may not be what you think.  Another very cool data visualization from Philip H. Howard and Ginger Ogilvie at Michigan State University called Concentration in the US Beer Industry.  Similar to their last project visualizing the soft drink industry in The Illusion of Diversity, this new project shows the breweries and individual beers owned by the top 13 companies.

There is an appearance of great diversity in the number of brands and varieties of beer sold in the United States. The beer industry, however, is dominated by a relatively small number of firms.

AB InBev owns, co-owns or distributes more than 36 brands, for example, while MillerCoors controls at least 24 more. MillerCoors also brews Metropoulos & Company’s products under contract (thus the company that controls Pabst and 21 other brands is a “virtual” beer company).

Only meant to show which companies own which beer brands, the three bubble sizes are used to show parent companies, brewery brands and individual beer brands.  They designed a separate treemap visualization to show market share.

Because these are large visualizations, they have posted them within zooming viewers on the Michigan State University site.

Found on Flowing Data.

Monday
Sep062010

Colorado: The Beer Me State! (infographic)

 

From Spork Marketing (great company name!) comes the Colorado: The Beer Me State infographic.  Light on the “info” and heavy on the “graphic”, the use of illustrations helps provide context for each of the facts about beer in Colorado.

Personally, I would have added more data visualizations for the altitude of Denver, number of breweries, average beer consumption and how much beer production there is.  That’s just me.

Thanks for the link Jason!  You had me at “beer”…

Friday
May212010

Visualizing Alcohol Use

From phlebotomist.net (a website all about blood!), the highly-colorful Visualizing Alcohol Use infographic explores the effect of alcohol 

How much alcohol can your bloodstream handle? Take a look at the graphic to check out everything from blood alcohol averages to the highest blood alcohol content ever survived (you won’t want to try this at home).

There’s no designer credited, but if this wasn’t designed by EJ Fox (@pseudoplacebo) then it was heavily influenced by his work.

Thanks to Cate for the link!

Friday
Dec112009

Send your own Augmented Reality Christmas Cards!



Merry Christmas from Cool Infographics!

What better way to share your Christmas wishes than with augmented reality?!?  You can send your own AR Christmas cards courtesy of arwishes.com.  You can choose from an assortment of animated images that will appear on screen when you friends and family hold up your Christmas card in front of their computer's webcam.



The cards are printed with the marker, disguised as a holiday image.  In this case, the marker is obviously the Christmas Tree.

A number of companies did this last year, sending out cards with an AR marker printed as part of the card, and a number of them are still online.  You can also print out a card from the sites to see the image yourself.  There will probably be a few more this holiday season as well, but here are some videos from last year's AR cards and links to sites if you want to experience them yourself.

Specialmoves.com:



Special Moves Augmented Reality Xmas Card from Iain Tait on Vimeo.

TellArt:


Tellart 2008 Holiday Card from Tellart on Vimeo.

Stella Artois:

Total Immersion:

There's even a video of sending your own AR Christmas Cookies!

Monday
Aug312009

Best Beer in America: 2009 Update!


Our friend, Mike Wirth, has released the 2009 Great American Beer Festival Medal Map, but it's much easier to call it the Best Beer in America Map!

Mike uses the data of the Great American Beer Festival medal winners from 1987-2008, and this year he has added some new infographics to help support the map.  If you live in Oklahoma or North Dakota, I hope you're drinking out-of-state beer!  I'm just saying.

I posted about his original poster here.  The infographic was published on the Lyke2Drink blog, and on Mike's own website.

Nice work Mike!

Thursday
Aug272009

Beer Comparison: Porter vs. Stout (100% more infographic)


For those of us that enjoy dark beer, it may come as a surprise that there really is a technical difference between a porter and a stout beer.  The guys over of GeekBeer.com have attempted to explain it, along with this great infographic by Ethan John.  Ethan was kind enough to put the images up on his Flickr Photostream.

Great job Ethan!