Randy Krum infographic designerRandy Krum

President of InfoNewt.
Data Visualization, Infographic Design, Visual Thinking, Product Development and Marketing professional fascinated by good infographics.  Always looking for better ways to get the point across.

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Client Infographic: How Affiliate Marketing Works

How Affiliate Marketing Works


Recently, InfoNewt (my company) designed How Affiliate Marketing Works for Internet Marketing guru Rae Hoffman-Dolan and her site: Sugarrae.com.  You can see the high-resolution version here.

After spending over a decade in the Internet marketing industry, I think I often forget – and have failed to address – the most obvious question most folks new to the industry have about affiliate marketing.

When I appeared as a guest on Weapons of Mass Marketing earlier this week to discuss the topic of marketing affiliate programs, the hosts evidenced the importance of the often overlooked question by leading off their interview with a variation of it…

“How does affiliate marketing work?”

No numbers, no statistics, no data visualizations.  This infographic is visualizing a process, and I do many of these for clients.  Business processes, strategies, workflows, business models, flow charts and explanations of how things work.

In this case, characters on a simple path visualizes a process of 10 steps.  Way more interesting than a text numbered list in a blog post don’t you think?

You should follow Rae on Twitter: @sugarrae

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Reader Comments (3)

"Business processes, strategies, workflows, business models, flow charts and explanations of how things work" - that's exactly what I'm trying to learn how to do. Unlike "data visualization", it doesn't seem to have a cohesive discipline. Are there books/blogs you'd recommend on this topic? I'm always having to invent from scratch how to show how something works or relates....
May 16, 2011 | Unregistered CommenterSarah Myers
with new affiliate advanced strategies you could skip some steps but it's ok with your way, I just suggest you to ZOOM your image.
I couldn't read all things here
May 17, 2011 | Unregistered Commenterbuy edu back links
Please, write more about CPA programs.
Is true that CPA is more profitable than pay per sale model ?
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