About

Randy Krum infographic designerRandy Krum

President of InfoNewt.
Data Visualization, Infographic Design, Visual Thinking, Product Development and Marketing professional fascinated by good infographics.  Always looking for better ways to get the point across.

Infographic Design

Looking for help creating your own infographics?  Randy’s infographic and data visualziation design company:

InfoNewt Infographic Design

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Entries in process (37)

Wednesday
Aug212013

A Website Design Process

A Website Design Process infographic

A Website Designed is a process explanation infographic, created by John Furness of Simple Square, highlights the phases of creating a website for a designer and the client. 

A Website Designed is an infographic of the average website’s creation. Feel free to download and share this, or link directly to it here on our blog.

Great visualization design of a business process.  The sequential events are arranged along a straight timeline, but a number of additional elements of information have been added.  Color-coding, sized circles and milestones all add valuable information to the reader.

A high-resolution PDF is available in multiple languages: English, French, Russian, Spanish, Italian, Hebrew and Dutch.

Found on Simple Square!

Monday
Aug122013

Design Client Engagement Poster

Design Client Engagement Poster

The Design Client Engagement Poster argues that a positive client experience can lead to a sustainable business. The poster separates the experience into 3 phases. The Pre-Service Phase is about client’s expectations, the Service Phase is about the client’s experiences, and the Post-Service Phase is about client satisfaction/dissatisfaction. This poster can be found on Design Client Engagement.com and is available for purchase for $25 + shipping here.

A positive client experience with your service can lead to more clients and ultimately, a sustainable business. A service does not exist in isolation; it is a string of experiences made up of touchpoints over time. Like a chain that will break at the weakest link, the client experience will break at the weakest touchpoint.

Cool visual explanation design created by Matt Pasternack from Nack Creative can be found on www.designclientengagement.com!

Tuesday
Feb052013

How to Find A Missing Child Using Social Media

How to Find A Missing Child Using Social Media infographic

Find Your Missing Child is a new infographic design by the team at JESS3.com for FindYourMissingChild.org.

Find Your Missing Child (FYMC) was founded after social media and email helped successfully find one missing child.  FYMC’s goal is to educate families about the community-building powers of social media and email to help in the search for a missing child.

The design does a good job of walking the reader through the statistics and benefits of engaging with social media as a tool in the search for a missing child.  The path provides a clear sequence of information for the readers to follow.

Some of the statistics are impressive, and would make a bigger impression on the reader if they had been visualized.  Big numbers are not data visualizations, and many designs make the mistake that using a big font makes the numbers more impressive.  An infographic should put those values into context for the reader by visualizing them.

In the footer, the URL to the infographic landing page is missing and would be helpful to readers that want to find the original full-size infographic.

Thanks to Jarred for sending in the link!

Tuesday
Feb052013

How Texas Laws Are Made

How Texas Laws Are Made infographic

Texas Co-Op Power brings us the How Texas Laws Are Made infographic outlining the process bills go through in the state legislature to become the law of the land.  Also available as a PDF for download here.

The 83rd session of the Texas Legislature—150 representatives and 31 senators—is under way. What transpires over the 140-day session that began January 8 may seem incomprehensibly complex to the average citizen. So, in the interest of keeping our co-op members informed and involved, we offer this compact guide to how a bill moves through the legislative process and reasons why communication with your legislators matters.

Designed by Mike Wirth Art with Suzanne Cooper-Guasco, Ph.D., this infographic uses a game-board design style to online all of the steps along the path.  The color-coding to differentiate the activities between the House, the Senate and the Governor is clear and easy to understand.

Friday
Sep142012

Life of a Cask: Wine to Whiskey

 Life of a Cask: Wine to Whiskey infographic

Wow! Who knew that the Cask would be so valuable! It is a key ingredient to making our favorite wine and whiskeys! See how Scotch depends on Sherry in the infographic Life of a Cask: Wine to Whiskey from winefolly.com.

An infographic on the life of a cask, from wine to whiskey. Find out where casks start their life and see how Scotch is dependent on Sherry.

Cask Facts

  • Used wine barrels are in high demand for Scotch and whisky production.
  • Distilleries prefer Oloroso Sherry casks and other dessert wine casks such as Port and Sauternes for aging whisky.
  • Sherry producers use larger casks called Hogheads (250 L) and Butts (500 L).
  • Some distilleries own forests in America where they source quercus alba (white oak) to produce casks.
  • Distilleries often loan unused casks to Sherry producers to ‘season’ them.
A Single malt Scotch cask ages 3-40+ years. A single cask may be used for up to 70 years

Nice visual explanation.  Easy to follow with a focused message that isn’t crowded with a bunch of additional factoids.  

The text is a little too small to read without zooming in closer, and there should be a URL at the bottom linking back to the original infographic landing page.  Otherwise, how can people find the original version they can read when a blog doesn’t link back correctly?

Just in time for the weekend too, it’s making my thirsty…

Thanks to Justin for sending in the link!

Friday
Nov112011

Broken Appliances: Repair or Replace?

 

PartSelect.com brings us a cool, interactive infographic that helps customers evaluate what to do with their Broken Appliances: Repair or Replace?  Obviously a design from an appliance parts retailer showing customers why they should buy repair parts instead of replacing their appliances, but it’s really good information and doesn’t feel like a hard sell.  It is actually very valuable information for consumers.

We created this diagnostic infographic to troubleshoot some of the common problems that affect household appliances. Clicking on the pulsing dots shows each common issue and the parts required to correct the problem. Many people replace an entire appliance, which is neither cost-effective nor environmentally responsible. We displayed the average cost of replacing the appliance as well as the cost of the parts required to fix the problem (and a scale of the difficulty of the repair).

I really like the design that places the replacement parts radially around the applicances.  The color coding for cost and difficulty also works well, but it would have been better without the legend (“Legends are Evil”).  Without the 1-2-3 as the text in the arc, it could have easily said Easy-Difficult-Very Difficult in the arcs.

Apparently the length of the arcs doesn’t have any meaning, although it looks like it should.  They are just designed long enough to fit the text and the images.

Figure 1 - Layering of the symptoms animation

In addition, PartSelect posted a lengthy, thorough post about the interactive infographic development process they went through.  This is fantastic!  While I may not agree with all of the decisions they made along the way, this type of transparency and under-the-hood information is what helps build credibility and trust with customers.

The Interactive Infographic Process

The process now looks like:

  1. Project Manager decides to make an infographic with some data.
  2. Project Manager brings on board a Programmer and Designer.
  3. Project Manager must decide on the balance of technology vs audience, based on discussions with the team.
  4. Designer fleshes out some rough concepts.
  5. The team meets to discuss; each has specific input:
    1. Project Manager: vision and potential target audiences.
    2. Designer: design concepts and how to make it clean.
    3. Programmer: what is possible. Ideas based on what the technology can do which PM and designer may not be aware of.
  6. Designer creates fleshed out design.
  7. Team meets again and iterates over designs until everybody happy.
  8. Programmer puts together technical spec on how it will be built, which will influence deliverables from designer.
  9. Designer sends across deliverables decided by programmer.
  10. Programmer builds the first functional version.
  11. Team meets and probably iterates and refines design in same process.

Thanks to Stephen for sending in the link!

Thursday
Oct202011

The Socially Optimized Business

 

Attributes of a Socially Optimized Business is a new, visual XPLANATION from the Dachis Group after acquiring the XPLANE company.  You can view it in SlideShare (they should have put it into Prezi), or download the high-resolution PDF.

What’s a Social Business? It’s a business alive with energy and big ideas. It’s collaborative, authentic, customer-centric, trusted, open and real-time.

And it’s about time. After decades of mechanistic, process-oriented management dogma, progressive organizations are waking up to the disturbing truth that they’ve squeezed all the creativity out of their business. But when companies embrace organic, passionate, socially-savvy initiatives, they blossom. That’s Social Business.

This would make a great poster!

Monday
Sep192011

US/China Trade Infographic [Making-of Video]

 

Back in 2009 Jess Bachman designed the Visualizing the US/China Trade infographic for Mint.com.  This design uses a sankey diagram visual that has line widths representing the relative size of all the country values.

Like it or not, the US and China have a trading relationship that has global repercussions. The plastic US flags that say Made in China don’t tell the whole story. No, not everything is made in China. In fact the US manufactures and exports almost as much as China but it consumes a great deal more. Hence, the trade imbalance. What’s interesting is exactly what the US imports, stuff like machinery and toys and as much steel and iron as it does shoes. And what we export — high-tech stuff like airplanes and medical equipment and, for some reason, 7 billion dollars worth of oleaginous fruit which is used to make cooking oil, presumably for Chinese food.

A cool infographic all by itself, but even better is that Jess captured screen shots every 10 seconds automatically using Snagit (a process he calls flowcapping), and recently put them together into a behind-the-scenes video and blog post showing his design process.  10-hours of design work, compressed down into a couple minutes.  View the high-resolution version if you can so you can actually read what’s on the screen.  This is the short version.

And the longer, 7-minute version let’s you see even more details behind his process.

Jess (ByJess.net) is best known for his annual Death & Taxes infographic poster of the U.S. Federal Budget, and recently joined the team at Visual.ly as Creative Director.  Great job Jess, and thanks for sharing your process with the world!

Monday
May162011

Client Infographic: How Affiliate Marketing Works

How Affiliate Marketing Works

 

Recently, InfoNewt (my company) designed How Affiliate Marketing Works for Internet Marketing guru Rae Hoffman-Dolan and her site: Sugarrae.com.  You can see the high-resolution version here.

After spending over a decade in the Internet marketing industry, I think I often forget – and have failed to address – the most obvious question most folks new to the industry have about affiliate marketing.

When I appeared as a guest on Weapons of Mass Marketing earlier this week to discuss the topic of marketing affiliate programs, the hosts evidenced the importance of the often overlooked question by leading off their interview with a variation of it…

“How does affiliate marketing work?”

No numbers, no statistics, no data visualizations.  This infographic is visualizing a process, and I do many of these for clients.  Business processes, strategies, workflows, business models, flow charts and explanations of how things work.

In this case, characters on a simple path visualizes a process of 10 steps.  Way more interesting than a text numbered list in a blog post don’t you think?

You should follow Rae on Twitter: @sugarrae

Tuesday
May032011

Demand Media - Breaking the Bank

Demand Media - Breaking the Bank is a cool infographic published on OnlineMBA.com by designer Ricky Linn.

The content itself in interesting, and I remember reading the Wired article listed in the sources.  I like that the infographic combines the process flow of content creation, but also visualizes relevant statistics about how big and profitable Demand Media has become.  Overall it tells a good story.

Found on SiliconValleyWatcher.