About

Randy Krum infographic designerRandy Krum

President of InfoNewt.
Data Visualization, Infographic Design, Visual Thinking, Product Development and Marketing professional fascinated by good infographics.  Always looking for better ways to get the point across.

Infographic Design

Looking for help creating your own infographics?  Randy’s infographic and data visualziation design company:

InfoNewt Infographic Design

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Entries in infographics (10)

Monday
Jul282014

Viral Sharing Tactics of an Infographic

  Viral Sharing Tactics of an Infographic infographic

Making a cool infographic is one thing, sharing it and making it go viral is another. Luckily, the Viral Sharing Tactics of an Infographic infographic published by Piktochart gives some tips on how to make your cool infographic a hit!

Making your carefully crafted infographic go viral isn’t a dark science. It doesn’t just happen miraculously. You have to make it happen.

The key to a successful viral infographic lies not just in the content. Apart from designing a very good infographic, what you do with it after that plays a big role in making it go viral. You have to go the extra mile to publicize and enable others to publicize your infographic for you. There are many available platforms and tools to accelerate your viral campaign.

There’s some really good information included in here, and many of the tactics listed here are included in my Infographic Release Strategy from the Cool Infographics book.  Designing a good infographic isn’t enough.  You need to publicize and promote your design so people can find it and share it.

I would have liked to see more statistics behind their recommendations.  The only data included in the design is the Google Trends chart of searches for the word ”infographic”, which is a very impressive trend!  The design should have also included a copyright, and the URL to the infographic landing page on the Piktochart site.  I love the “Click to Tweet” pre-written sharing element on the landing page!

Piktochart is an online infographic design tool, similar to a vector graphics software application.  You can find this tool listed along with others on the Cool Infographics Tools page.  I love to see that they used their own tool to design this infographic!

Thanks to Rachel for sending in the link! 

Thursday
Apr242014

Smart Ways to Combine Content Marketing With SEO

Smart Ways to Combine Content Marketing With SEO infographic

The Smart Ways to Combine Content Marketing With SEO infographic is essentially a big list of the most popular online services in a number of different categories.  Published by blogmost, it’s meant as a reference tool for Marketers to help plan out their content strategies.

Trying to build High Quality Links without paying anyone? This infographic reveals techniques to build them and complete details of good website + mentioned Great SEO & SMO tools for better Marketing.

No data or numbers, the most prominent sites and companies are shown for 26 different online service categories.  The randomness of circle sizes appears to visualize some type of information, but there’s no data behind them.  It’s just the designer sizing them to fit the different logos and icons.

The design does a fantastic job of using logos and icons in place of text.  This makes the overall design faster and easier for the audience to read through.  It’s a much more enjoyable experience than reading the text name of all the different companies, brands and sites.

Some description at the top would be helpful to describe how the sites were chosen for readers that find the infographic on other sites.  The URL of the infographic Landing Page on the blogmost site in the footer would also be helpful for the readers to be able to find the original full-size version and associated text.

Found on Visual.ly

Monday
Mar172014

The State of Infographics at SxSW 2014

The State of Infographics at SxSW 2014

I post all types of infographics and data visualizations from designers all over the world here on Cool Infographics, and as a recap, I wanted to take stock of the state of infographics and data visualization at this year’s SxSW Interactive conference in Austin, TX.

I’ve been going to SxSW for a few years now, and infographics have been a growing presence in the Interactive portion of the conference every year.  You can find hidden sessions about data visualization, visual communication and infographics in different portions of the conference like the new SXsports, Health and Business sessions.

Check the links and search the presentation hashtags on Twitter to find more information and audience comments from each event.  I know I didn’t catch everything, so send me links to anything (Events, notes, slides, etc) I missed through the Contact page or the comments and I’ll add appropriate ones into the post!

*Sessions I was able to attend

Official Events:

 

Unofficial Sessions:

 

  • The Attention Economy with Walter, book signing by Ekaterina Walter @Ekaterina, co-author of The Power of Visual Storytelling
    • “Attention is the new commodity. Visual storytelling is the new currency,” say co-authors Ekaterina Walter and Jessica Gioglio in their new book The Power of Visual Storytelling.  The first 100 attendees for Ekaterina’s signing will get a copy of her book. Come chat with Ekaterina about the visualization revolution and her thoughts about SxSW Interactive 2014.
    • Hosted by Vocus @Vocus
    • http://www.eventbrite.com/e/wtf-sxsw-visualize-a-powerful-future-tickets-10822280733
  • FH Black Box lounge at the Four Seasons (#FHBlackBox)
  • Column Five announced the release of Visage
  • Cool Infographics Meetup
    • Special thanks to the team at the Fleishman Hillard Black Box Lounge!  They allowed me to host the Cool Infographics @Coolinfographic meetup event after my book signing on Monday for anyone that wanted to hang out.  It was also an opportunity to meet fans and sign books for people that didn’t have official SxSW badges.

 

Please help add anything I missed by posting in the comments below or sending me a note through the Contact page.  I’ll add new content into the post above.

 

 


Thursday
Jan302014

Cool Infographics: Best Practices Group on LinkedIn

Cool Infographics LinkedIn Group

I am excited to announce the launch of a new LinkedIn Group, Cool Infographics: Best Practices. I have personally been a part of many great discussion groups over the years and believe that this group fills an unmet need.  Please accept this invitation to join the group to share your own experiences and wisdom.

There are many groups that share infographics, but I felt that a discussion group dedicated to the craft of infographics and data visualization was missing.  This group will feature questions and case studies about how companies are leveraging infographics and data visualization as a communication tool.  Any posts that are just links to infographics will be moderated to keep the focus on engaging discussions.  Topics and questions from the Cool Infographics book will also be discussed.

Join us in a professional dialogue surrounding case studies and strategies for designing infographics and using them as a part of an overall marketing strategy.  We welcome both beginning and established professionals to share valuable tactics and experiences as well as fans of infographics to learn more about this growing field.

-Randy

 

Saturday
Nov302013

Cool Infographics 30% Off at Amazon This Weekend ONLY!

Cool Infographics 30% Off at Amazon This Weekend ONLY!

This weekend ONLY, Amazon is offering 30% Off any one print book, and you can use this deal to get Cool Infographics at the lowest price yet!  The deal ends December 1st at 11:59pm PST.  Use the promo code “BOOKDEAL“ at checkout under the “Gift cards & promotional codes” section.

You can read the details and Terms & Conditions here.

When I looked on Saturday, Amazon’s retail price was listed at $25.08 (it changes daily), and with this discount you could get Cool Infographics for only $17.56.  That’s the lowest price I’ve seen anywhere!

Monday
Oct282013

The Cool Infographics Book is Now Available! #coolinfobook

unboxing Cool Infographics book

The Cool Infographics book is now shipping!  I received my own printed copies on Friday for the first time, and they look fantastic!  It’s a special feeling to hold the physical result of 12 months of hard work in my hands.  The publisher, Wiley, did an awesome job printing them.

I know that people who pre-ordered the book have begun to receive their copies.  Everyone that pre-ordered copies should get their shipment shortly.  If you’re interested in an ebook version, I believe the Amazon Kindle version is now available, and other book sites will have an ebook version available in a couple weeks.

As I posted last week, I’ve made a free sample chapter excerpt available.  Use the online form to request the link to download the PDF sample chapter.

DON’T MISS OUT!  Time is running out to take advantage of the discount code “CINFO” to get 40% off list price on the Wiley publisher site.  The discount code is still good through the end of October (10/31/13).  Last time I checked all of the book retailer sites (yesterday), this was the best price online to get the book for only $23.99.

Friday
Oct252013

Download A Free Sample Chapter from the Cool Infographics Book #coolinfobook

Cool Infographics Book Sample Chapter

The Cool Infographics book comes out next week!

I now have a sample chapter available for download as a PDF file for FREE.  Fill out the form on the request page, and you’ll get an automated email with the link to download the sample chapter.

The sample chapter excerpt includes 30 pages from the first chapter, and covers the following topics:

  • Chapter 1: The Science of Infographics
    • Infographics vs. Data Visualizations
    • The Explosive Growth of Infographics
    • The Rise of the Informavore
    • The Rise of Big Data
    • Why Infographics Work
    • The Art of Storytelling

DON’T MISS OUT!  Time is running out to take advantage of the discount code “CINFO” to get 40% off list price on the Wiley publisher site.  The pre-order discount code is only good through the end of October (10/31/13).  Last time I checked all of the book retailer sites (yesterday), this was still the best deal online to get the book for only $23.99.

Cool Infographics Book

Wednesday
Oct022013

40% Discount on Cool Infographics Book Pre-Orders

40% Discount on Cool Infographics Book Pre-Orders

As a special offer for readers of the Cool Infographics blog, Wiley is offering a 40% discount when you pre-order the print version of Cool Infographics directly from their site.  The list price for my book is $39.99 in the United States (CDN $47.99 in Canada, £26.99 or €32.00 in Europe), so the discount brings the price down in the U.S. to $23.99 for pre-orders.  This offer is available globally from the countries included on the Wiley site.

Discount: 40% off list price

Link: http://www.wiley.com/WileyCDA/WileyTitle/productCd-1118582306.html

Discount Code: CINFO

Expires: 10/31/13

The 40% off pre-order discount is available for the month of October, leading up to the official release on October 28, 2013.

This discount is only available for orders of the print version of the book from the Wiley site.  The prices from online book retailers Amazon or Barnes & Noble change daily (or more frequently) based on their pricing algorithms, so there’s no telling what their prices will be on any given day.  That’s why the discount is only available from Wiley.  Enter the discount code “CINFO” at checkout.

Please share this offer with any friends or co-workers that would enjoy the book!

Note: Contact me for additional discounts on bulk orders for 26 or more copies for your organization.

Saturday
Sep282013

Gone To Press!

It’s out of my hands!

This week, my project editor at Wiley told me that Cool Infographics the book has officially “gone to press!”  That means that all of the electronic layout files have been sent to the printer, and the book is in the printing schedule.  The official release date is October 28th, from online book retailers and should even include your local bookstore!

Over the last 12 months I’ve been gathering all of the materials together into the binder you see above, but I’m super excited to see the complete printed book.  I can’t wait to see the printed copy and share it with everyone.  You’ll love the full-color infographics and data visualization examples included.  The final book will be close to 380 pages!

Intended for everyone, not just designers, the book explains how to utilize infographics effectively as part of a content marketing strategy.  Things like how to structure your information flow, how to choose a topic, how to be credible to your audience, and how to publish and promote your final infographic design.  Just like this site, the book includes visual examples from designers and companies all over the world.  I designed a bunch of custom data visualizations for the book, but most of the examples are some of the coolest infographics from the web.

You can find out more about the book on the dedicated landing page I setup here: coolinfographics.com/book

To receive the book as fast as possible, pre-order your copy today from Amazon, Barnes & Noble or directly from Wiley!

 

Monday
Sep162013

Introducing Cool Infographics, the book

Introducing Cool Infographics, the book

 

Today I’m excited to introduce my new book, Cool Infographics: Effective Communication with Data Visualization and Design!  This project has taken up an enormous portion of my time over the last 12 months and will be available at the end of October 2013 from all major booksellers (print and ebook).

This book is written for anyone that wants to learn how to use infographics and data visualizations more effectively.  Whether you design your own or work with a designer, the tactics and tips included will help you create better infographics and effectively publish them online.  Using over 100 visual examples from designers all over the world, I explain how companies are successfully using infographics every day.  It is an accumulation of knowledge and experience from designing infographics and running the Cool Infographics blog over the last seven years.

Seven major areas are covered in depth:

  • The Science of Infographics: Why do infographics work?  Humans are visual creatures.  Any information that we can communicate visually will get more attention, is easier to understand and is more likely to be remembered.  Infographics tell stories with data using a combination of data visualizations, images, illustrations and text.  Used effectively, infographics can be one of the most powerful forms of communication.
  • Online Infographics: The use of infographics online has grown exponentially in the last few years.  Why are infographics so popular as online content and how are infographics being used successfully by companies?  Are you trying to build your brand equity, drive traffic to your website or explain product features to your customers?  Different goals require different types of infographics, so make sure you know how to plan your infographics for success.
  • Infographics and SEO: Why do some infographic go viral and others flop?  Infographics and Search Engine Optimization (SEO) go hand in hand, but you have put some effort into releasing an infographic.  Issues like keywords, embed code, online lifespan, meta data and landing pages all have an impact on the success of your infographic online.  A complete infographic release strategy is outlined that covers the entire process from releasing the infographic to getting posts and links from other sites.
  • Infographic Resumes: The use of data visualization design to improve job candidate resumes is still new, but is growing rapidly.  Good infographic resumes combine the best practices from traditional resume design and viral online infographics.  Learn to design a cool infographic resume of your own.
  • Internal Confidential Infographics: There’s a secret world of data visualizations and infographics being used inside companies using confidential data.  Unlike online infographics, these internal designs are often included in presentations or shared as printed handouts.  Take the best parts of online infographics, and adapt them for your own use in presentations.
  • Designing Infographics:  Will your infographic pass the 5-second rule?  This chapter will help you design great infographics with clear data visualizations, transparent data sources and engaging topics.  We look at some best design practices as well as some common mistakes to avoid. 
  • Design Resources: Ready to get started?  Designing infographics is a combination of visualizing data, creating custom illustrations, editing images and putting together the complete design.  I’ve gathered together the major tools used by infographic designers to help you find the right software for your project.  I’ve even included a number of sources for finding data and websites that can be used to design complete infographics.

Pre-order now to get your copy as soon as it’s released!