Randy Krum infographic designerRandy Krum

President of InfoNewt.
Data Visualization, Infographic Design, Visual Thinking, Product Development and Marketing professional fascinated by good infographics.  Always looking for better ways to get the point across.

Infographic Design

Infographics Design | Presentations
Consulting | Data Visualizations

DFW DataViz Meetup
NEXT EVENT: September 23, 2015

Join the DFW Data Visualization and Infogrphics Meetup Group if you're in the Dallas/Fort Worth area!

Search the Cool Infographics site

Custom Search




The Cool Infographics® Gallery:

How to add the
Cool Infographics button to your:

Cool Infographics iOS icon

- iPhone
- iPad
- iPod Touch


Read on Flipboard for iPad and iPhone

Featured in the Tech & Science category

Flipboard icon

Twitter Feed
From the Bookstore

Caffeine Poster

The Caffeine Poster infographic

Google Insights

Entries in corporations (100)


Airbnb's Global Growth

Airbnb has released a fantastic infographic, Airbnb’s Global Growth, sharing their own stats about their phenominal growth from August 2008 to February 2012.

Airbnb started in Brian and Joe’s San Francisco apartment. Today, more than five million nights have been booked on Airbnb. And although Airbnb’s roots are in the USA, more than 75% of all reservations last year were international - where either the traveler or host (or both!) was outside the United States. Check out our infographic celebrating the international growth that you’ve powered.

I think an infographic is a great way for a company to share it’s story with it’s executives, it’s shareholders, the press and the public in general.  Infographics are visual storytelling, and every company has a story to tell.

The design is beautiful!  They’ve included a wide variety of data visualization types: area chart, doughnut chart, maps, bars and illustrations.  The one complaint I have is that too many of the stats are just shown in large text.  Large fonts don’t make good data visualizations.

They made an interesting choice and included the URL for a separate page on their website about the Airbnb service, instead of linking back to the original infographic.  I know they want to promote their service, but I think this is a mistake, because a reader has to search through their blog posts to find the infographic.  A couple things missing from the bottom: a copyright statement and credit to the designer.

Thanks to Slavik for sending in the link!


The Genealogy of Automobile Companies 

A brand new infographic poster designed by Larry Gormley at HistoryShots.comThe Genealogy of U.S. Automobile Companies visualizes over 100 years or corporate history of car company mergers, acquisitions and closures.

A flowing history of more than 100 automobile companies across the complete time span of the automobile industry. From 1900 to 1925 over 3,300 organizations were formed to produce automobiles in the United States. In 1910 alone 400 new startups entered the industry. Most attempts lasted less than two years. While car sales exploded (from 1910 to 2010 US sales rose from 200,000 to 11.5 million cars) the strongest entrepreneurs bought out rivals and combined forces. Today, ten companies account for about 90% of all US automobile sales.

This graphic uncovers and explains how the industry was created and how it arrived at its present form. At the core is a full genealogy of over 100 companies from the Big Five to the small defunct companies. Folded into the genealogy is the relative market share of US sales for each company.

The Big Five car companies have unique colors, and all of the other companies are color-coded into categories of he trest of the Top 20, defunct companies and other interesting or famous companies.  The thickness of the lines change over time to represent market share.

You can buy a copy of the 38” x 23” poster for $29.95 over at HistoryShots.com

Thanks to Larry for sending in the link!  Great design!


The Startup Ecosystem: Predator vs. Prey

The Startup Ecosystem: Predator vs. Prey is a fun but informative infographic from udemy.  It looks at the different roles related to tech startup companies in an amusing way by personifying them as fish in the sea.

The startup waters are murky and full of hidden dangers. Below the surface, the ecosystem rests in a delicate balance between predators and prey.

To help you navigate these stormy seas, we’ve created the infographic below. Read on to find out where you stand in the startup food chain.

This one is light on data, but does convey valuable information to the reader.  The visual scale of Ubiquitous to Endangered is easy to understand, and the color coding is consistent throughout the design.

Found on Best Infographics


The Changing Role of the CIO

The Changing Role of the CIO infographic from Wikibon explores the varying roles of the CIO. The prominence of the CIO position has risen greatly as information technology has become an increasingly important aspect of the modern organization.  The amount of information that companies ahve to deal with and make sense of is only going to continue to increase.

CIOs today have a top operational and strategic priority (not technology priority) to support the mission of the business through the application of technology. While they are under pressure to reduce costs, CIOs must deliver agility and efficiency to the organization. The CIO is also VERY concerned about risk. CIOs don’t want to disrupt what’s working while chasing new opportunities.

Think of the CIO as managing a portfolio of applications, technologies, people and processes. The technology portfolio is allocated to initiatives that are designed to 1) Run the business 2) Grow the business and 3) Transform the business. Like a good portfolio manager, the CIO must balance risk and reward by allocating resources in a balanced manner. The degree of risk is a function of the objectives of the board of directors and the strategic plan and operating plans of the companies.

I really like the topic, and the information covered in this design.  However, there isn’t a clear path for the reader to follow the information story down the design.  It’s crowded, and has different data scattered throughout the design.

Four things are missing from the bottom of the design: a copyright statement, the URL where readers can find the original infographic landing page, credit to the designer(s) and SOURCES.  Where did the data come from?  Why should we believe it?

Thanks to Jay for sending in the link!


Project Prediction: Demystifying Parametric Cost Estimation

Project Prediction: Demystifying Parametric Cost Estimation is a new infographic from Galorath.com, and is really an advertisement for their Seer service.

Infographics have a huge potential for use in advertisements, brochures, product packaging, etc.  This one started off nicely with minimal text, using icons and illustrations of the different product abilities, but fell apart into a whole lot of text at the end.

I’m pretty sure I still don’t understand what “Parametric Cost Estimation” does.


What is a Stock?

What is a Stock? from Mint.com explains what stock ownership is.  It’s informative to the readers (a little text heavy), and doesn’t come across like an ad.

To make investment choices that ultimately pay off, you need to start by knowing the fundamentals. It’s a step many investor wannabes skip, since… well, studying the basic terms and trends is not exactly entertaining. We thought one way of helping you get a jumpstart on your basic investing terminology is a series of infographics that explain, visually, basic concepts. First up: what is a stock?

This is a good example of what I call the Online Lifespan of an infographic.  Instead of an infographic about a recent news topic, this one covers an informational topic that doesn’t change or drop out of the news cycle.  It’s more than a year old, but the information is still relevant, and continues to drive traffic for Mint.  This design probably has an Online Lifespan for 4-5 years before the Dow Jones chart at the bottom makes the whole infographic feel dated.

What’s the line chart in the middle?  It’s a timeline, but the height of the line chart has no meaning whatsoever.  This should have shown some type of information, but instead is just confusing to the reader.

Thanks to Dawn for sending in the link!


UN Against Corruption infographic video

This UN Against Corruption infographic video is actually a highlights overview of a six-part video series from the UNCAC (UN Convention against Corruption) Coalition.  This video does a good job of showing how corruption impacts societies, escpecially in third world countries.  You can view the complete series at http://www.uncaccoalition.org/en/uncac-review/uncac-review-mechanism.html

Highlights of the six-part suite of 2D infographics videos commissioned by Transparency International in collaboration with UNODC. This video infographic uses animated typography and simple, iconic animated graphics and pictograms to explain the effects of corruption on society. It also incorporates a short segment of live-action video, embedded within the context of iconic elements. It provides a compelling and fast-paced tutorial for organisations and activists on how to bring pressure to bear on governments to more effectively fight corruption.


  • art direction: mariano leotta
  • motion graphics: alessandra leone
  • sound design: ex-directory
  • sound mixing: enrico anicito guido
  • voice over: tom tucker
  • shooting: luca fuscaldi
  • production: artereazione.org
  • commission: transparency.org

The full six-part series is now available on YouTube:


Airlines: The Future of Loyalty is Social


SimpliFlying has done some great research on how frequent travelers use social media.  The Future of Loyalty is Social infographic summarizes some of the key findings from the research.

To dig deeper, we partnered with Cranfield University in the UK to conduct a study on how frequent travelers (who travel at least five times a year) use social media. And here are some highlights of what we found:

  1. There are more airlines on Twitter than there are airlines with frequent flyer programs (191 vs 179)
  2. Almost 90% of frequent flyers use Facebook regularly, and over 65% “Like” at least one airline on Facebook
  3. To frequent fliers cheapest fare is the least significant loyalty factor among customer service, earning loyalty points and onboard experience
  4. 72% of frequent fliers would join a social loyalty program
  5. Over 65% of frequent fliers would like to earn social loyalty points via check-ins or by contributing ideas to an airline’s Facebook page.
  6. Over 80% of frequent fliers would like to earn social loyalty points by recommending the airline to a friend or providing positive feedback.

In the infographic below, we have summarized the findings of the study, and will soon release a detailed presentation of these findings too. Special thanks to Gavin Tan and Prof. Keith Mason from Cranfield University for their tremendous help with this study.


The simple, isotype-style illustrations are immediately recognizable since they are so similar to the figures used in airports and airline signage.  I think the Frequent Flier Participation Ladder is some fantastic data, and should have been more prominent in the design.

A handful of things I would have changed about the design:

  • The initial visualization of social sites should have been in descending order.  It’s almost there except for Twitter listed first.
  • The Twitter factoid ‘Frequent fliers “following” their favorite airlines on Twitter are steadily increasing’ is not supported by the visual showing how many airlines are followed by frequent fliers.  The statement claims a change over time.
  • The benefit percentages are shown on an odd shape of 10 squares.  Is that supposed to be an airline seat?  Hard for the reader to visually grasp the percentage since it isn’t a simple square shape.  A grid of 100 squares would have worked better.
  • The doughnut percentages are sorted in descending order, so the colors are in a different order in each doughnut.  Very hard to interpret.  The orders should have stayed consistent from Very Strong to Not at all in each doughnut.  Doughnuts are also hard to compare with each other visually.

Some great research data, and an infographic was a great way to publicize it.  They were very thankful to the professors at Cranfield University for their help with the research, but I wish they had credited a designer.  Was this done by someone inside SimpliFlying?

Found on MediaBistro


The Genealogy of U.S. Airlines


A new infographic poster designed by Larry Gormley at HistoryShots.comThe Genealogy of U.S. Airlines visualizes over 90 years or corporate history of airline mergers, acquisitions and closures.  Over 100 different airlines have consolidated down the seven shown still in existence today. 

The carriers are color coded and line widths represent market share for any particular year.

Over its short history, the US airline industry has experienced many dynamic phases of expansion and consolidation. From its origins in the 1920s, when air mail carriers started to transport passengers, to the creation (with the not so gentle prodding of the government) of the Big Four (American, United, TWA, and Eastern), from the rise of the local service carriers to deregulation and the most recent wave of mergers and acquisitions, the industry continues to fascinate both the casual traveler and the aviation buff.

The purpose of this graphic is to uncover and explain how the industry was created and how it arrived at its present form. At the core is a full genealogy of over 100 US airlines from the major airlines to the small local service carriers. Folded into the genealogy is the relative market share of passenger traffic for each airline. This allows the viewer to understand how the industry was controlled for many decades by the Big Four and how this dominance was quickly replaced by a number of other airlines.

You can buy a copy of the poster for $29.95 over at HistoryShots.com


Google in 2011: Courtroom & Boardroom

Google in 2011: Courtroom & Boardroom is a new infographic from Search Influence.  At it’s heart, this is a timeline history of acquisition and courtroom events through the first nine months of 2011, but there is a lot going on here.

Events are laid out in a psuedo-calendar format for each month, flagged by country and shaded to indicate win or loss.  The change in stock price is also shown for the actual day of each event, but even though this implies the event’s impact to stock price, there are always many more factors driving price changes.  Events are connected by colored lines to indicate on-going events and the related division of Google’s business.

I hope they keep evolving this design.  In it’s current state, it’s a little hard to follow, but I love the multiple layers of data represented.  This design could evolve to be more easily readable, and even be applied to other companies as well.

Thanks to Matt for sending in the link!