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Randy Krum infographic designerRandy Krum

President of InfoNewt.
Data Visualization, Infographic Design, Visual Thinking, Product Development and Marketing professional fascinated by good infographics.  Always looking for better ways to get the point across.

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Tuesday
Mar202012

Brand Madness! Social Media Bracketology

Brand Madness! Using Bracketology to Crown a Social Media Champion is a fun infographic design during the NCAA basketball tournament that uses social media scores to determine winning match-ups.  From UltimateCoupons.com, this design is a great example of taking boring data (Facebook likes and Twitter followers are available to anyone) and using infographic design to make it fun and engaging to the readers.

March Madness has officially arrived, but the UltimateCoupons.com team has Brand Madness! While everyone else’s mind is on basketball, we decided to fill out a bracket pitting 32 of the world’s most popular brand names against each other with the winners and losers being decided by social media popularity.

This is a great use of the visual company logos and the bracket structure to show the readers all of the match-ups, and you can look closer to see the actual numbers if you want to.  Only a year or two ago, this type of blog post would have been all text and a table of numbers, but this is a simple and very effective use of design to grab the readers’ attention.

Thanks to Scarlett for sending in the link!

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Reader Comments (3)

Haha nice, thank you :D
March 22, 2012 | Unregistered Commenterjeu casino
Ridicolous since there is no apple. Meaningless effort
April 21, 2012 | Unregistered CommenterZeki
Very interesting post.thank you.
May 2, 2012 | Unregistered Commenterjoseph
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