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Randy Krum infographic designerRandy Krum

President of InfoNewt.
Data Visualization, Infographic Design, Visual Thinking, Product Development and Marketing professional fascinated by good infographics.  Always looking for better ways to get the point across.

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« Social Media and College Admissions | Main | Client Infographics: Wine iPhone Apps »
Tuesday
Apr192011

Monster Trade Show Displays (infographic)

 

 

From Monster Displays, a trade show displays reseller, the Trade Show Displays infographic is a great example of how companies are beginning to use infographics more for business communcations.  Most of the infographics posted here on Cool Infographics are intended to be shared far and wide through social media, but you never see the infographics that companies use internally or as part of their sales presentations.

This may not be the best infographic design (there’s too much text for my tastes), but it is what I would call data-heavy.  The infographic “shows” the reader the different types of displays, where they are used in a trade show, standard sizes, configurations and even includes an explanation of the mathematical effect of advertising lag.  I think they felt they needed to over-explain each illustration with words, and they have some statistics that they didn’t visualize at all.

Trade shows and trade show displays have a science behind them that most casual visitors never see. This infographic begins to explain some of the basics that every trade show attendee and trade show presenter should be aware of. What are the types of trade show booths? What layouts are available for the presenter? What advantages does trade show marketing have over other advertising campaigns? Learn more about the decay effect and advertising lag and how trade show advertising is affected.

This would also make a nice poster, or a handout to give to customers because it provides a good reference of information that customers would refer back to.

Thanks to Shell for sending in the link!

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Reader Comments (1)

Trade Shows and community business Expos provide a captive audience for your business, to get the word out about your goods or services. Make sure you have the best Trade Show Display possible to wow the attendee's so they will stop by and see what you're offering. With so many trade show booths in one place everyone is in a competition for the attention of the attendees. With some planning, quality displays and great materials you can have a successful trade show that will bring customers to your business.
June 5, 2011 | Unregistered Commentertrade show displays
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