About

Randy Krum infographic designerRandy Krum

President of InfoNewt.
Data Visualization, Infographic Design, Visual Thinking, Product Development and Marketing professional fascinated by good infographics.  Always looking for better ways to get the point across.

Infographic Design

Looking for help creating your own infographics?  Randy’s infographic and data visualziation design company:

InfoNewt Infographic Design

Search the Cool Infographics site

Custom Search

 

Subscriptions:

 

Feedburner

The Cool Infographics Gallery:

How to add the
Cool Infographics button to your:

Cool Infographics iOS icon

- iPhone
- iPad
- iPod Touch

 

Read on Flipboard for iPad and iPhone

Featured in the Tech & Science category

Flipboard icon

Twitter Feed
From the Bookstore

Caffeine Poster

The Caffeine Poster infographic

Google Insights

« Homeschooling: By The Numbers infographic | Main | Converging Flight Paths - Airline Merger Infographic »
Tuesday
Sep282010

The Display Ad Tech Landscape

 

Developed by Terence Kawaja of LUMA Partners, the Display Advertising Technology Landscape makes an attempt to map out the companies involved in this ever-changing business.  This is his latest version, but even he admits that his chart is far from perfect.

By definition the chart will never be final since the space is so dynamic. I am still discovering companies.

A few things to bear in mind. This chart is far from perfect. Organization of such a fragmented and dynamic industry is flawed by its very nature. Many companies operate across several categories and there are distinctions within categories. This chart does not include many of the search players which are increasingly overlapping with display nor does it reflect whole categories such as lead generation and ecommerce which likewise utilize display advertising in their funnel, not to mention international companies which are barely reflected. At some point in the future I may construct an uber landscape which captures these and other players.

I believe we are in for some interesting times as the space rationalizes and consolidates along with the advent of new strategic entrants.

I applaud Terence in his attempt to visualize this complicated business environment that he works with.  Even if it’s not perfect, it certainly helps readers understand this business better by making it visual.  You certainly don’t have to be a graphic artist to make useful infographic, and I think Terrance has made a step in the right direction.  I look forward to seeing future versions.

Found on AllThingsD.com and AdExchanger.com

PrintView Printer Friendly Version

EmailEmail Article to Friend

Reader Comments (1)

nice work & good blog man, i like it
October 31, 2010 | Unregistered Commenterjohnplayers
Comments for this entry have been disabled. Additional comments may not be added to this entry at this time.