About

Randy Krum infographic designerRandy Krum

President of InfoNewt.
Data Visualization, Infographic Design, Visual Thinking, Product Development and Marketing professional fascinated by good infographics.  Always looking for better ways to get the point across.

Infographic Design

Infographics Design | Presentations
Consulting | Data Visualizations

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Entries in video (123)

Wednesday
May272015

The Fallen of World War II

The Fallen of World War II from Neil Halloran on Vimeo.

The Fallen of World War II is an animated infographic video by Neil Halloran showing the scale of deaths in the U.S. and other countries involved in the war. He also has an experiemental interactive version at fallen.io

An animated data-driven documentary about war and peace, The Fallen of World War II looks at the human cost of the second world war and sizes up the numbers to other wars in history, including trends in recent conflicts.

Visit fallen.io for more information.

Love this! Very well done animated infographic video.

The stacks of icons shown for each country are 20 across, which is hard for most people to comprehend. We live in a Base-10 society, and showing the icons in rows of 10 would be much easier for audiences to understand.

There are a couple discrepancies as well. For example, the narration mentions that France lost 92,000 in the Battle of France, but the visualization only shows 86,000.

 

Wednesday
May132015

The Slow Speed of Light

Riding Light from Alphonse Swinehart on Vimeo.

 

We think of the speed of light as incredibly fast, but in the video Riding Light, by Alphonse Swinehart, we ride along with light as it starts in our Sun and moves out past Jupiter in our solar system. The video is 45 minutes long and helps show both how large our solar system is, and that it still takes light a long time to travel these large distances.

In our terrestrial view of things, the speed of light seems incredibly fast. But as soon as you view it against the vast distances of the universe, it’s unfortunately very slow. This animation illustrates, in realtime, the journey of a photon of light emitted from the surface of the sun and traveling across a portion of the solar system, from a human perspective.

I’ve taken liberties with certain things like the alignment of planets and asteroids, as well as ignoring the laws of relativity concerning what a photon actually “sees” or how time is experienced at the speed of light, but overall I’ve kept the size and distances of all the objects as accurate as possible. I also decided to end the animation just past Jupiter as I wanted to keep the running length below an hour.

During the course of the video, I also love the data visualziations shown during the flight, like how large the orbits of different planets appear to us as we move outward.

Friday
May092014

Comics That Ask "What If?"

Randall Monroe, author of my favorite web comic XKCD, gave a great TEDTalk about answering science and math questions with his comics.  One of the best parts of this video, and the web comic series in general, is that he uses hand-drawn data visualizations and illustrations to answer them, which makes them easier to understand.

Web cartoonist Randall Munroe answers simple what-if questions (“what if you hit a baseball moving at the speed of light?”) using math, physics, logic and deadpan humor. In this charming talk, a reader’s question about Google’s data warehouse leads Munroe down a circuitous path to a hilariously over-detailed answer — in which, shhh, you might actually learn something.

Pre-order or watch for his new book, “What If?” to be released in September 2014!

Monday
Apr212014

Choosing a Social Media Platform

Choosing a Social Media Platform infographic

Released about a year ago, the Choosing The Most Effective Social Media Platforms infographic was published by Edge Media and designed by Infographics.SG.  Photos, video, articles or text?  Depending on the type of content you are generating, your choices for effective social platforms are different.

Facebook, Twitter, Pinterest, Google+, LinkedIn. Etc. So many social media platforms. And so little time. (And manpower. And ideas.) 

There are costs involved to maintaining a social presence. It is vital for brands / companies / organisations to market on the right platform(s) in order to optimize their resource allocation. 

Use this infographic to help you choose the most efficient social media platform(s) according to factors like your goals, target audience and capabilities.

 The design includes a good mix of data visualization methods and the bold colors are eye catching to the audience.  However, some of the charts are difficult to understand.  The polar grid used for the “What Do You Aim To Achieve?” section does not clearly communicate the information to the readers.  I also the the colors should have been color-coded to be relevant to the specific social media brand colors. 

They also leveraged the infographic content into a SlideShare presetnation.  This allows them to utilize the content they already created on another social platform to reach a different audience.

 

Thanks to Brian for posting on Google+

Monday
Nov252013

How NOT To Look Ugly on a Webcam

How NOT To Look Ugly on a Webcam infographic

How NOT To Look Ugly on a Webcam from Mixergy and Lemon.ly lays out the top 10 tips for successfully using your webcam.

No matter who you are and how good you look, it’s pretty easy to look terrible on a webcam. We teamed up with our friends at Mixergy to showcase just how NOT to look bad on a webcam with this handy infographic. By just following a few of our easy webcam tips, you’ll look as good as you feel in your next webcam interview. What do you think? Have any other tricks to add?

Nice instructional how-to infographic.  There’s no data visualized, just illustrations of the 10 tips.  Quick and easy to read.  This design also has a long Online Lifespan.  The topic is so universal, the infographic will be relevant for years!

The footer should include the text URL link to the infographic landing page on either Mixergy or Lemon.ly so when readers see smaller thumbnail versions posted on Facebook, Pinterest, Twitter, Google+ or blogs without a link, they can still find the original full-size version!

Thanks to @jasongaloob on Twitter for the link!

 

And Guy Kawasaki on Facebook:

Tuesday
Oct292013

How Many Jelly Beans Do You Have Left?

The Time You Have (in Jelly Beans) is a great visualization in video of how many days are available to each of us during our lives.  Created by Ze Frank from Buzzfeed.com.  What will you do with the jelly beans you have left?

Found on Elite Daily.  Thanks to Mary Kaye for the link!

Friday
Oct042013

Advertisers, You Need YouTube

Advertisers, You Need YouTube is a motion graphic from MDG Advertising that shows many of the stats from successful YouTube video advertising campaigns.

While YouTube began as a source of online video entertainment, its massive popularity and mainstream prevalence has turned it into a major video advertising platform. To show why YouTube is now a very powerful and vastly important video marketing tool for advertisers, MDG Advertising created the following video. It shows the reasons, results, and revenue that are making YouTube a video marketing must for brands trying to catch the eye of audiences worldwide.

The video style is visually appealing, and has some fantastic statistics.

However, the design makes a common mistake we see in many motion graphic videos.  Big fonts are not data visualizations!  I noticed at least 20 different numbers shown to the audience in a really big font.  None of them were visualized to give them context for the audience.  Making the number value in big text and moving across the screen doesn’t make it any easier for the audience to grasp the meaning behind the data.

In data visualization and infographics design we know that visualizing the data always puts it into comparison to another number to provide the audience a frame of reference.  That helps the audience understand the scale of the numbers and how large or small they actually are.  Without that comparison in the design, the audience is left to try to compare the values to something they already know.

Thanks to Jarred for sending in the link!

Tuesday
Oct012013

The Rise in Mobile Video

The Rise in Mobile Video infographic

The Rise in Mobile Video from Digital Surgeons takes a look at the confluence of data behind the growth of mobile devices and the growth of video content made for those mobile devices.

Mobile video offers brands a new and interesting way to interact with it’s customers. It’s not about the platform, it’s about telling engaging stories and connecting with audiences.

We took all of that pesky research around the current state of mobile video and condensed it into a beautiful infographic. It’s our pleasure to present the Rise of Mobile Video Infographic.

They have gathered some fantastic data together in this infographic, and the data tells a great story.  The simple color scheme is easy on the eyes, and the use of icons and logos for the different device brands helps to reduce the text.

However, the design is visually noisy, and hard for the readers to follow.  Here are a few tips that could make this infographic great:

  • Big fonts are not data visualizations.  If you want your audience to understand the data, the design needs to visualize it to put the value into context for the reader.
  • Values not visualized are perceived as being less important.  Readers are skimming the infographic because they expect an infographic to make the data fast and easy to understand.  Usually they will skip the text and look at the visuals first.  This means that any values not visualized are skipped when the readers are skimming.
  • Streamline the path of information.  An infographic should walk the audience sequentially through the data, building up the conclusions.  In this design, the major sections move top-to-bottom, but within each section is a random placement of statistics.  Some are side-by-side and some are top-to-bottom.  It’s hard for the reader to understand where to move next after each statistic.  A clean, linear flow would be easier to read.

Thanks to Alex and Peter for sending in the link!

Friday
May312013

UK Income Tax and National Insurance

Income Tax and National Insurance - What are you really paying? is a new infographic video explanation from the team at See What You Mean that helps unravel the complexity of the UK tax system.

The UK’s taxes on people’s wages are needlessly complex and obscure. Produced with the team from See what you mean, the video highlights how National Insurance is a second income tax in all but name.

Previous YouGov polling for the TPA has shown that many people are not aware of how much tax they actually pay. The video makes clear the real rates of tax people pay when Employee’s National Insurance and Employer’s National Insurance are factored in.

Thanks to Richard for sending in the link!

Thursday
May302013

Water in the Anthropocene

Water in the Anthropocene is a very cool infographic video looking at the different ways we humans are changing the global water cycle.

Water in the Anthropocene is a 3-minute film charting the global impact of humans on the water cycle.

Evidence is growing that our global footprint is now so significant we have driven Earth into a new geological epoch — the Anthropocene.

Human activities such as damming and agriculture are changing the global water cycle in significant ways.

The data visualisation was commissioned by the Global Water Systems Project for a major international conference (Water in the Anthropocene, Bonn, Germany, 21-24 May, 2013). 
conference2013.gwsp.org

The film is part of the first website on the concept of humans as a geological force, anthropocene.info

Thanks to Owen for sending in the link!